Analyst: StarCraft II sales could pull in $350M this year

Friday, 23rd July 2010 20:51 GMT By Stephany Nunneley


Janco Partners analyst Mike Hickey has predicted StarCraft II unit sales could reach 7 million during Blizzard’s current fiscal year, bringing in $350 million in sales and $171 million in operating profit.

Adding Korea into the mix, the game could generate 5.45 million active users during the first year of release, which is a conservative figure.

“We could be meaningfully under-appreciating the active player base in Korea, said Hickey. “Blizzard Entertainment Korea was rumored at a recent media event to comment that players in Korea have approached 11 million, suggesting an opportunity for performance in excess of our estimates (we have not been able to confirm commentary).”

StarCraft I sold over 9.5 million units worldwide during it’s lifetime, with 4.5 million of those units estimated to have sold in South Korea.

SCII: Wings of Liberty launches on Tuesday, and a cinematic trailer was released for it yesterday.

Gamespot also has 97 new shots you should check out here.

Via Gamasutra.



  1. LePlatypus

    If my maths is correct 350,000,000 – 171,000,000 = 179,000,000 so that means according to this article that SC2 costs $179M to make cause the sales minus the profit is the expense

    #1 4 years ago
  2. DeSpiritusBellum

    @1 It’s not really that simple. There’s a lot more than just development adding to the costs of launching a game.

    This is yet another analyst company trying to tell the future, there’s no guarantee that they know what they’re talking about.

    Another analyst suggested it wouldn’t sell more than 5 million in a year. I very strongly doubt that.

    A game that sells 10 million in its lifetime is going to have one hell of a sequel.

    #2 4 years ago
  3. clynchehaun

    News just in! Big game will sell well!

    #3 4 years ago
  4. Stephany Nunneley

    @3 Not necessarily. It could bomb, and hard. It won’t. But anything is possible.

    #4 4 years ago
  5. hitnrun

    4: Very much so. It’s a full-speed RTS, after all, with a vigorous protection scheme that will hinder Blizzard’s own efforts to encourage people to dabble with the genre.

    The massive ad campaign, cross-selling with WoW, and fortuitous timing (no competition) will guarantee a huge opening, but will it have staying power? There’s a number of reasons to doubt.

    Also, do those numbers add up? 350m/7m = $50. They can’t be selling the game for $50 everywhere, particular not East Asia, where a huge bulk of sales is likely to come from.

    #5 4 years ago

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