Thu, Jul 22, 2010 | 20:05 BST
Ubisoft Q1 2010-11 financials: Sales up 94% at €161 million
Ubisoft has released its financial report for the first quarter 2010-11, ending June 30.
Sales for the company’s first quarter came in at €161 million.
Q1 sales up 94 percent
Sales for the first quarter totaled €161 million, which is up 94 percent compared to €83M for Q1 2009-10, and exceed the company’s guidance of approximately €145M.
The better than projected sales was attributed to Splinter Cell Conviction selling 1.9M units, good performance by back-catalog and casual titles, sustained sales of Just Dance, as well as Assassin’s Creed 2 and Avatar, along with a “favorable exchange rate”.
Broken down, 39 percent of Q1 sales came from Europe, 52 percent for the US, and 9 percent from the rest of the globe.
Titles on Xbox 360 brought in the highest units sales for the company with 45 percent, followed by Wii with 20 percent, 17 percent for PS3, PC with 7 percent, DS with 6 percent, and PSP garnering 5 percent of titles sales.
Q2 outlook to be in line with Q2 09/10
For the second quarter of 2010-11, Ubisoft expects sales to come in at around €83 million, in-line with the second quarter of 2009-10. The projections are due to Q2 releases of H.A.W.X. 2 , R.U.S.E., and Racquet Sports for PlayStation Move.
Full-year 2010-11
Ubisoft has confirmed its previous forecast for the full year 2010-11, with an expected return to profitable growth.
In the first six months of calendar 2010, Ubisoft was the number 4 independent publisher in the US , number 2 in Europe as well as number 2 in France, Germany, and the UK independently.
Release schedule for Q2 (July – September 2010)
The following titles have already been released for Q2, or are expected to be released before the end of September:
- Assassin’s Creed II – Mac
- Assassin’s Creed II – GOTY for PS3, Xbox 360
- Galazy Racers (US) – DS
- Gold’s Gym Dance Workout – Wii
- Imagine: Resort Owner – DS
- Master All Classics – PSN
- Puzzler Collection (UK) – DS
- R.U.S.E. – PC, PS3, Xbox 360
- Racquet Sports – PS3 Move
- Raving Rabbid Party Collection – Wii
- Scott Pilgrim vs The World: The Game – PSN, XBLA
- Silent Hunter – iPad
- Sports Collection – DS
- Tom Clancy’s H.A.W.X. 2- PC, PS3, Xbox 360
- Splinter Cell: Conviction – Mac
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Posted in: Financials, Hot, Retail, Trade, Ubisoft
Tags: ubisoft q1 2011 financials
12 comments
#1
wiking
22/07/10, 5:45 pm
This is bad news. With such strong results Ubi could feel vindicated in their awful DRM decisions. I work for a South African website and came across one example of how idiotic their DRM is. I was reviewing Silent Hunter 5 when their authentication servers kept going down, now remember Ubisoft’s local distributor sent me the game, you can’t get more legal copy than that. But I couldn’t play it because of the stupid DRM, and just to do my review I was forced to crack the game and thus turn it into a pirated game.
#2
Gadzooks!
22/07/10, 5:52 pm
It’s a shame they are spoiling their reputation with silly DRM on PC games, but they really deserve a lot of success for Assasins Creed 2 and Splinter Cell. I thought they were both fantastic games.
#3
The Hindle
22/07/10, 5:54 pm
Looks like Conviction didnt have the Mgs 4 style effect on the 360 you know move consoles.
#4
Gadzooks!
22/07/10, 6:01 pm
@3
Hardly a valid comparison. MGS4 was a very high profile, extremely high budget exclusive released during a completely barren period.
Splinter cell was not very high profile, not very high budget, not exclusive and released during a glut of excellent titles. It was never going to be a system seller.
#5
The Hindle
22/07/10, 6:06 pm
Of course it was high profile, it was a 3rd party exclusive, all 3rd party exclusives are high profile imo, for an ip associated with the 360 even Microsoft said that. Why do you think they chose Splinter cell no doubt looking at what MGS 4 did for the Ps3.
#6
Robo_1
22/07/10, 6:07 pm
Splinter Cell’s done well. I’m pleased, as the demo seemed solid. I’d love them to bring it over to PS3 though.
#7
Erthazus
22/07/10, 6:08 pm
Splinter Cell was not a very high profile? LOL What?
Not very high budget?
Ehm ok.
#8
DeSpiritusBellum
22/07/10, 6:48 pm
Goddamn. I was not expecting that. It’s worth noting that it’s still a pretty badly run company, which failed make any profits last year.
They are putting out some good games though, too bad you can’t play them on PC.
@1 Their PC sales are steadily dropping. It was 17% in their last quarter, and 7% is extremely low compared to their competitors. I don’t think they can justify letting it go lower than 5%. It’s extremely bad for a company that’s in the red, when other publishers are turning a very decent profit on the PC.
Sadly I think R.U.S.E. could snare a few PC gamers. I even considered it.
#9
Erthazus
22/07/10, 6:52 pm
@DSP, Rusie?
Yeah, interested in that too, but knowing Ubisoft it’s going to be something like casual.
#10
DeSpiritusBellum
22/07/10, 7:35 pm
@9 I can’t resist a good strategy game. I’ve had a lot of fun playing the betas with friends, but at the end of the day I’ll never pay for a game that’s gonna be sabotaged by the publisher.
If you want to make a multiplayer strategy game that works, I don’t see any other way than making it casual. You might hook a couple of thousand people on an epic strategy game that takes 3-6 hours per game, but that’s not something a major publisher will support.
#11
wiking
22/07/10, 7:38 pm
@8 Yeah, okay, fair point. Maybe I’m just biased because it wasn’t an isolated incident and I have a sour taste in my mouth with regards to Ubi.
#12
DeSpiritusBellum
22/07/10, 7:54 pm
@11 Actually I meant that their DRM was pulling them under :p
There’s nothing to suggest that the PC market is shrinking, so obviously Ubisoft are doing something very wrong.