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Rein apologizes to Harris over comments made during Develop panel

Tuesday, 20 July 2010 15:23 GMT By Stephany Nunneley

sorry puppy eyes

There was a big hoopla on the internet last week, after indie developer Cliff Harris of Positec Games blasted Epic’s Mark Rein on his personal blog, over comments Rein made while Harris was giving a talk at the Develop Conference in Brighton.

This has resulted in Rein apologizing to Harris for interrupting the panel discussion.

A bit of a back story first: Harris was one of four panel speakers for the Rise of the Micro Studio talk last Wednesday, in which Harris and the other panelists chatted a bit about marketing their games, and how having one-on-one relationships with the public could convince someone into the purchase of an indie title.

The panelists were also discussing whether a more traditional route could be taken with PR and marketing and if it was even relevant to “the modern micro studio”. At this point, from the front row, Rein offered up advice from his experience back when Epic was an indie developer.

This, apparently, did not sit well with Harris, who went on to air his grievance through a blog post on both Rein and triple-A title makers as a whole.

“I resent having some triple-a studio jerk come and tell someone whose run a microstudio for thirteen years that he is doing it all wrong”, he wrote, before concluding: “Triple-A studio bosses trying to lecture me on how to communicate better with gamers? Fuck off.”

Last night, Develop posted an apology from Rein issued to Harris, which states he did not mean to come off as “a jerk” and he was sorry for interrupting Harris’ panel with his “opinion no matter how well intentioned”.

According to Develop, which was moderating the panel, the controversy on the internet following the panel was caused by a misunderstanding of Rein’s “enthusiastic contribution”, and his comments actually added a bit of healthy debate to the panel.

Still, in his apology, Rein told Harris it was “completely rude” of him to interrupt the panel, explaining his outburst as nothing more than being “overwhelmed with a passion” to share Epic’s experiences, and “just can’t wait for the right turn to speak”.

“I’m supremely passionate about the plight of indie developers, and game developers in general, and I heard something I thought was incorrect advice and I just couldn’t keep my big mouth shut,” he said.

“Indie studios don’t usually have big advertising budgets and PR is a war where you have to save your bullets for the greatest possible impact. Indie developers already have a strong relationship, and close ties, with their users and customers but getting heard through all the noise of the internet, and reaching new ones, is a massive challenge.”

Hopefully, this puts it all to bed, then.

Rein’s full apology can be found below.

Cliff,

After spending the whole day on the plane ride home from England yesterday I was greeted with a link to your blog post and boy do I feel like an ass now. Since I got home last night I’ve been trying to think of a proper response but I decided just to send you an apology and try to clear up a misunderstanding.

First of all I want to apologize. It was completely rude of me to interrupt your panel with my opinion no matter how well intentioned. I’m supremely passionate about the plight of indie developers, and game developers in general, and I heard something I thought was incorrect advice and I just couldn’t keep my big mouth shut. But there’s no excuse for bad manners. You called me on it and it made me realize that it is a behavior I need to try and change for these types of events in the future.

It’s not like some great injustice was being done and needed commentary from me. I was just being a jerk.

But I did want you to understand that it was not my intention to criticize the fact that you reply to your fans’ emails or discourage anyone from doing that. What caused me to speak up was when I heard you talk about revealing important news items about games through 1-on-1 emails and in forums. My opinion is that doing so runs the risk of these things no longer being ‘news’ when you need to use them to get publicity for your game. Gaming websites and magazines are all about news and getting a ‘scoop’ and often won’t cover things that are already announced or generally known. If you release important new details to small numbers of people you run the risk of not being to get it disseminated to a larger audience that helps make more people aware of your talents. Indie studios don’t usually have big advertising budgets and PR is a war where you have to save your bullets for the greatest possible impact. Indie developers already have a strong relationship, and close ties, with their users and customers but getting heard through all the noise of the internet, and reaching new ones, is a massive challenge. I know this because, I’ve spent many years trying to tackle this challenge. I wasn’t trying to talk from the perspective of what we do today with games like Gears of War and Shadow Complex, or trying to talk down to anyone, but rather share my direct experience being an indie studio of our own for many years and working with tons of them these days as a technology licensor. Sometimes I get overwhelmed with a passion to share our experiences (both good and bad) and I just can’t wait for the right turn to speak.

Epic was a tiny indie studio back in 1992 when I became a partner in the business and this sort of thing (sales, marketing, PR) was my specific responsibility. Just like you do now we sold our games directly to our customers by giving our free ‘shareware’ episodes (or demos) they could download with no fuss. I’ve noticed you sell GSB in separate episodes and one big value pack exactly the same way we sold our games back in our shareware days. Through careful dissemination of news and other information we were often able to get our little shareware games reviewed and covered in the top gaming magazines alongside titles from major publishers and studios. Being prudent about PR never stopped us from communicating in smaller venues with our customers and undoubtedly brought us many more of them.

In addition to our efforts we’ve also been huge supporters of indie studios. We created three Make Something Unreal contests (the latest ones with cash and prizes over a million dollars!) and loaned our
technology, and provided support and encouragement, to many indie studios hoping to catch on and be successful. We also created the Unreal Development Kit which indie developers can download and use for free then buy an inexpensive license when they want to start making money with it. We’ve updated it regularly with new features and enhancements. We answer tons of email from small developers and I regularly talk 1-on-1 with them by phone and at events like Develop all over the world.

I’d like to think I do already have the “long indie experience” you talk about in your post and my intentions were purely to try to be helpful to folks in the room. I wasn’t trying to talk down to you or anyone else there. But clearly it didn’t come off that way and, regardless of intentions, none of this makes up for my bad manners. So again I apologize and hopefully I’ve learned my lesson.

Good luck with your studio and games in the future. If you’d like to discuss this by phone I’d be happy to speak with you. I’ll try not to be a “triple-a studio jerk” :)

Mark Rein
Epic Games, Inc.”

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18 Comments

  1. Razor

    Awww….isn’t that dog just the cutest thing ever.

    #1 5 years ago
  2. spiderLAW

    @1 i was just about to say that the Topic Picture is the best ive ever seen on this site. It so adorable!

    #2 5 years ago
  3. StolenGlory

    In all seriousness though, kudos to Mr. Rein for growing a pair.

    #3 5 years ago
  4. DrDamn

    @3
    +1 – these things normally escalate into a war of words via the media and blogs. Nice to see someone stick their hand up and apologise for once.

    #4 5 years ago
  5. Gaz Liddon

    Best news piece picture choice ever :D

    #5 5 years ago
  6. Paavi

    Aww, puppy. Almost as good as a kitten. Almost.

    #6 5 years ago
  7. DeSpiritusBellum

    The ironic thing about this whole thing is I think that both branches of games development could learn a lot from eachother.

    Certainly not in terms of marketing, but there are so many awesome indie games that could be so much better if they’d had the sort of focus you find at a major developer, and there are so many big games that could be so much better if they’d just think outside the box.

    #7 5 years ago
  8. StolenGlory

    @7 That’s pretty much been the story forever. Luckily, little public spats like this, keep the issue current :)

    #8 5 years ago
  9. blackdreamhunk

    man that puppy is cute I want him:)

    #9 5 years ago
  10. loki

    Rain -stupid idiot

    #10 5 years ago
  11. Quiiick

    @ 10
    agreed.

    #11 5 years ago
  12. Stephany Nunneley

    @10 – Rein.

    Rain is water and cannot be an idiot because elements lack a brain in which to form a thought process.

    #12 5 years ago
  13. Khanivor

    Great picture!

    #13 5 years ago
  14. DUFFKING

    I love it when morons call people infinitely more talented than them stupid. Makes me smile.

    #14 5 years ago
  15. Freek

    Unfortunatly, neither inteligence, nor succes stop you from somtimes acting like an ass. So he rightly apologized for being one.

    #15 5 years ago
  16. DarkElfa

    Personally, I think its complete balls to keep your customers in the dark about information just because you want to use it to make your marketing penis bigger. How many times have we all asked developers to tell us about whats going on and they refuse just because they don’t want to say anything until they can use it to get press? Fuck that. I like the little guys ideas, fucking tell us whats up like we actually matter for a change.

    #16 5 years ago
  17. The_Deleted

    You cannot expect a big studio to email each request personally. That’s just fecking dense. It’s why they have press confer…well you get the idea.
    However, just recently Hello Studios, the guys behind Joe Danger, made a point of answering any queries personally on forums and I have to say it was a nice touch and may have persuaded my decision to down load the game in some small way.
    But the size of a studio will dictate how best to get an audience. Epic can afford press events and advertising. Hello had to bank on their game being fucking awesome, which it is if you’re undecided, and hoping gamers would give it a chance and use word of mouth promotion.
    You use the tools you have. Be it money or promoting a pro-user interaction with your audience.

    #17 5 years ago
  18. LOLshock94

    thats more of a “can i lick your ass letter”

    #18 5 years ago

Comments are now closed on this article.

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    Not a Hero, the upcoming game from OlliOlli developer Roll7, has received a demo. The demo for Not a Hero was made available today on Steam. In the game, you play as Steve, the campaign manager for BunnyLord. A time-travelling rabbit who’s running for mayor of London. Think this is an absurd premise? This trailer […]

  • You have until April 30 to export your Green Day: Rock Band tracks to Rock Band 3

    Harmonix has announced that those looking to export their song collection from Green Day: Rock Band into Rock Band 3 can only do so until the end of the month. April 30 will be the cutoff date for anyone who wants to export tracks from Green Day: Rock Band into their Rock Band 3 library, […]

  • Batman: Arkham Knight minimum, recommended, and ultra PC specs revealed

    Batman: Arkham Knight is looking like it’s going to be quite a taxing game. Nvidia has released a list of the minimum, recommended, and ultra PC requirements for Batman: Arkham Knight. Here’s the full thing: Minimum OS: Win 7 SP1, Win 8.1 (64-bit Operating System Required) Processor: Intel Core i5-750, 2.67 GHz | AMD Phenom […]

  • Bloodborne patch 1.03 is live, reduces loading times, fixes suspend/resume bugs, more

    Patch 1.03 is now live for Bloodborne. The patch reduces loading times, adds item descriptions to loading screens, and fixes other various bugs. From Software has pushed update 1.03 live to all Bloodborne owners. As promised, it reduces loading times by approximately 5 to 15 seconds. Another new addition is showing item descriptions instead of […]

  • Battlefield 4: first look at Community Map in action

    Get your first look at the map designed by the community of Battlefield 4. Battlefield 4′s community-designed map is a reality. DICE has recently updated CTE to include an early version of the map. It’s not fully textured as Westie is about to show you, but the layout is nearly finalised. Westie goes over the […]

  • Microsoft apologises for uploading misleading Witcher 3: Wild Hunt footage

    Xbox’s YouTube channel uploaded a video of The Witcher 3: Wild Hunt yesterday that was captured from the PC build. The most recent gameplay video for the The Witcher 3: Wild Hunt appeared on the Xbox YouTube channel and showed a quest from the game’s opening section. A few minutes after it had gone live, […]

  • Assassin’s Creed creator’s new game is Ancestors: The Humankind Odyssey

    Ancestors: The Humankind Odyssey is the game Assassin’s Creed creator Patrice Desilets has been working on. Patrice Desilets has just announced that the next game his indie studio Panache Digital Games is making is called Ancestors: The Humankind Odyssey. The announcement comes from Desilets’s keynote at the Reboot Develop event in Croatia. The trailer started […]

  • Bloodborne: Cathedral Ward closed door mystery solved

    The mystery of the locked door at the bottom of the Cathedral Ward in Bloodborne has been solved. Bloodborne, like earlier From Software games, is filled with doors that don’t open the first time you try them. Some will give you “locked” messages, others “does not open from this side”. Some of these will open […]

  • Assassin’s Creed creator Patrice Desilets is revealing his next game now [UPDATE: ended]

    Patrice Desilets, one of the original creators of Assassin’s Creed is hosting a presentation where he’s expected to talk about his next project. Patrice Desilets has emerged once again. This time he’s attending development conference in Croatia. Desilets is giving a live keynote and there’s a good chance we’re going to hear about his next […]

  • Destiny House of Wolves: everything you need to know about gear upgrades & The Reef

    Bungie revealed plenty of important details in last night’s Destiny stream. Let’s go over everything. Alex wants to make sure you don’t miss any of the information revealed yesterday. Most of it affects all Destiny players too, even those who don’t intend on buying House of Wolves. During the first stream, Bungie explained the armour […]

  • Mod-friendly Galactic Civilizations 3 will leave Steam Early Access in May

    Galactic Civilizations 3 will leave Steam Early Access next month for a full release, Stardok has announced. The developer called the game the “largest and most diverse strategy sandbox to date,” as players have a variety of tools such as diplomatic treaties to resource exchanges, and United Planets resolutions to hundreds of research directions for […]

  • Ys 6: The Ark of Napishtim is out next week on PC – here’s the pre-order trailer

    Ys 6: The Ark of Napishtim will be released next week on PC, and today, we have a pre-order trailer for you. The game will be made available on April 28 for $19.99/€17.99/£13.99 on GOG, the Humble Store and Steam. Along with improvements over the original PSP version, it will contain less backtracking, controller support […]

  • Destiny: House of Wolves – full gear set up to level 34 in PvP and PvE, upgrades, more

    The Destiny: House of Wolves livestream this afternoon was chock full of information. Read onward for our full report. According to Bungie, Petra Venj, who serves the Queen, is the main story agent who leads the player through the main series of quests. Players who complete bounties will be able to level up in her […]

  • Destiny: House of Wolves – watch the livestream right here

    Bungie will host a Destiny: House of Wolves livestream at 2pm EDT today, and you can watch it right here. Watch live video from Bungie on www.twitch.tv The stream will introduce the new social space, The Reef, as well as gear upgrade paths. House of Wolves contains new Strike missions, The Prison of Elders three-player […]

  • FIFA Ultimate Team: week of April 22 team includes Barcelona, Chelsea players

    This week’s FIFA 15 Team of the Week is now available for FIFA Ultimate Team players. Each team member, as with previous weeks, is selected base on the previous weekend’s matches. Here’s the list of players now available: Starting GK: Claudio Bravo – FC Barcelona (Spain) CB: Leonardo Bonucci – Juventus (Italy) CB: Ömer Toprak […]

  • Sony’s Spring Fever Sale winds down with Shovel Knight and Call of Duty discounts

    It’s the final week of Sony’s Spring Fever Sale which means more games have been added to the mix. Shovel Knight, which launches today is one offer, and the rest are all Cal of Duty titles. The Taken movie series is on sale as well. With Shovel Knight available today on PlayStation 3, PS4 and […]

  • Drivers for Xbox controllers, voice messages, more features available in Xbox One preview

    Microsoft has announced new features coming to Xbox One and the Xbox App on Windows 10 through the preview program this month. Some of the new features have been requested by the community for both Xbox One and Xbox One SmartGlass. Here’s what to expect, straight from the horse’s mouth: Xbox on Windows 10 Game […]

  • Total War: Warhammer has been announced for PC, Mac, SteamOS

    Total War: Warhammer has been announced after previous teases from The Creative Assembly touched upon it. The game will contain “gigantic monsters, flying creatures, legendary heroes and storms of magical power.” It is also the first in a trilogy which includes two additional standalone titles and extra content packs. It will feature thousands of warriors […]

  • This video for The Witcher 3: Wild Hunt features a quest from the prologue

    A new video for The Witcher 3: Wild Hunt has been released, showing off the Precious Cargo quest contained in the game’s prologue. The quest tasks Geralt with helping a merchant retrieve a mysterious box from the swamps. The scene looks familiar, but we’ve seen so many videos for the game it’s hard to tell […]

  • Limited public beta for The Elder Scrolls Online kicks off tomorrow on consoles

    The limited public beta for The Elder Scrolls Online: Tamriel Unlimited will launch on PlayStation 4 and Xbox One tomorrow, and Sony has provided details on the tester for those who’ve been invited to participate. The beta test contains the full version of the game and will run from April 23-27, and will start and […]

  • Dying Light debuts in second place on Media Create charts

    Techland’s Dying Light made its debut in Japan lats week, coming in a respectable second place behind Nintendo’s Girls Mode 3: Kirakira Code. The zombie shooter sold 25,530 units on PlayStation 4, while the top earner for the week moved a little over 55,000 units on 3DS. Another western release when landed on the chart, […]

  • Lord of Magna: Maiden Heaven will release in the west this June

    Lord of Magna: Maiden Heaven has been given a release date by XSEED Games, which announced the localization back in February. The title will launch for 3DS in North America on June 2 digitally and through retail. It will be an eShop only title in Europe and Australia when it releases on June 4. A […]

  • This Overlord video teases four new faces of evil

    A new Overlord game is in the works, going by the previous teasing and this video – which teases the possibility of four-payer co-op. Or just four characters to choose from. We don’t know just yet – all we know is the team is asking you to “join the fellowship.” A new entry in the […]

  • GTA movie will star Daniel Radcliffe as Rockstar’s Sam Houser, the BBC confirms

    The GTA movie Game Changer will star Daniel Radcliffe as Rockstar co-founder and president Sam Houser, theBBC has confirmed. The BBC also confirmed Bill Paxton will play Jack Thompson, a role Paxton already confirmed last week when speaking with Deadline. Here’s the synopsis per the BBC: “Conceived for an adult audience, this special 90-minute drama […]

  • Take a look at Etrian Odyssey 2 Untold’s Classic Mode

    Etrian Odyssey 2 Untold’s Classic Mode has received a trailer today. Etrian Odyssey 2 Untold will come with two modes, Classic and Story. Classic Mode was trailered today and in it, you’ll get to make your party by choosing from 13 classes. You’ll be able to customise them too using the character creation tool. Revamped […]

  • Shovel Knight: Plague of Shadows to come with new challenge mode

    Shovel Knight’s upcoming expansion Plague of Shadows will bring with it a new challenge mode. Shovel Knight developer Yacht Club Games has revealed the challenge mode, one of the new additions coming to the game with the free Plague of Shadows expansion. “Are you more into digging than distillation? Already have your Feats book long […]

  • Nvidia releases complete graphical guide for GTA 5

    Those with GeForce cards will be happy to know that Nvidia has released a comprehensive graphical tweaks guide for GTA 5. Nvidia usually produces graphical guides for the big AAA games, and GTA 5 is no different. Their guides offer in-depth coverage of each in-game setting, how much they affect framerate, if they can be […]

  • Cthulhu voodoo: why Bloodborne is the best Lovecraftian game

    Sherif Said tackles Bloodborne’s links to Lovecraftian horror, explaining why you should face the madness and immerse yourself in its lore. Spoilers inside. No other game could commit to its themes so religiously without feeling the need to compromise its vision and veer towards accessibility. Bloodborne stands tall above any game that dares attach itself […]

  • WWE 2K15 is coming to PC this year

    WWE 2K15 will make its way to PC this spring. WWE announced that WWE 2K15 will make its debut on PC in the spring. The game will be based on the PlayStation 4 and Xbox One versions, both of which came out in November. MyCareer and 2K Showaces modes are included, as well as all […]

  • GTA 5 PC: new mod adds snow to GTA Online

    If you’re looking to get some snow in your GTA Online, someone figured out a way. Modder ECB2 created a mod that works with GTA Online on PC. The mod is called “Snow in GTA Online” and it does what it says on the tin. YouTube channel imperfectplayers captured a video showing it in action. […]

  • Deals with Gold: Call of Duty edition

    Xbox Live Deals with Gold for the week of April 20 are now live with mostly Call of Duty games. Various Call of Duty games are on sale on Xbox One and Xbox 360 through Xbox Live this week. Indie games Never Alone and We Are Doomed managed to sneak in as well. With the […]

  • Mortal Kombat X: PSN sign in problems fixed in new patch

    Patch 1.03 is now live for Mortal Kombat X and it brings an end to the aggravating sing in issue encountered by some users on PS4. Mortal Kombat X 1.03 patch has been released. The patch fixes bug CE-34878-0, which affected the PlayStation 4 version. The bug caused users to have to log in and […]

  • GTA 5 PC: new patch fixes Windows Media Player issue, getting stuck in the clouds

    GTA 5 has received a new patch on PC to fix issues caused by the lack of Windows Media Player and getting stuck between online matches. Patch 335.1 is now available to all owners of GTA 5 on PC. The strange issue that affected those who didn’t have Windows Media Player installed, has been fixed. […]