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Rein apologizes to Harris over comments made during Develop panel

Tuesday, 20 July 2010 15:23 GMT By Stephany Nunneley

sorry puppy eyes

There was a big hoopla on the internet last week, after indie developer Cliff Harris of Positec Games blasted Epic’s Mark Rein on his personal blog, over comments Rein made while Harris was giving a talk at the Develop Conference in Brighton.

This has resulted in Rein apologizing to Harris for interrupting the panel discussion.

A bit of a back story first: Harris was one of four panel speakers for the Rise of the Micro Studio talk last Wednesday, in which Harris and the other panelists chatted a bit about marketing their games, and how having one-on-one relationships with the public could convince someone into the purchase of an indie title.

The panelists were also discussing whether a more traditional route could be taken with PR and marketing and if it was even relevant to “the modern micro studio”. At this point, from the front row, Rein offered up advice from his experience back when Epic was an indie developer.

This, apparently, did not sit well with Harris, who went on to air his grievance through a blog post on both Rein and triple-A title makers as a whole.

“I resent having some triple-a studio jerk come and tell someone whose run a microstudio for thirteen years that he is doing it all wrong”, he wrote, before concluding: “Triple-A studio bosses trying to lecture me on how to communicate better with gamers? Fuck off.”

Last night, Develop posted an apology from Rein issued to Harris, which states he did not mean to come off as “a jerk” and he was sorry for interrupting Harris’ panel with his “opinion no matter how well intentioned”.

According to Develop, which was moderating the panel, the controversy on the internet following the panel was caused by a misunderstanding of Rein’s “enthusiastic contribution”, and his comments actually added a bit of healthy debate to the panel.

Still, in his apology, Rein told Harris it was “completely rude” of him to interrupt the panel, explaining his outburst as nothing more than being “overwhelmed with a passion” to share Epic’s experiences, and “just can’t wait for the right turn to speak”.

“I’m supremely passionate about the plight of indie developers, and game developers in general, and I heard something I thought was incorrect advice and I just couldn’t keep my big mouth shut,” he said.

“Indie studios don’t usually have big advertising budgets and PR is a war where you have to save your bullets for the greatest possible impact. Indie developers already have a strong relationship, and close ties, with their users and customers but getting heard through all the noise of the internet, and reaching new ones, is a massive challenge.”

Hopefully, this puts it all to bed, then.

Rein’s full apology can be found below.

Cliff,

After spending the whole day on the plane ride home from England yesterday I was greeted with a link to your blog post and boy do I feel like an ass now. Since I got home last night I’ve been trying to think of a proper response but I decided just to send you an apology and try to clear up a misunderstanding.

First of all I want to apologize. It was completely rude of me to interrupt your panel with my opinion no matter how well intentioned. I’m supremely passionate about the plight of indie developers, and game developers in general, and I heard something I thought was incorrect advice and I just couldn’t keep my big mouth shut. But there’s no excuse for bad manners. You called me on it and it made me realize that it is a behavior I need to try and change for these types of events in the future.

It’s not like some great injustice was being done and needed commentary from me. I was just being a jerk.

But I did want you to understand that it was not my intention to criticize the fact that you reply to your fans’ emails or discourage anyone from doing that. What caused me to speak up was when I heard you talk about revealing important news items about games through 1-on-1 emails and in forums. My opinion is that doing so runs the risk of these things no longer being ‘news’ when you need to use them to get publicity for your game. Gaming websites and magazines are all about news and getting a ‘scoop’ and often won’t cover things that are already announced or generally known. If you release important new details to small numbers of people you run the risk of not being to get it disseminated to a larger audience that helps make more people aware of your talents. Indie studios don’t usually have big advertising budgets and PR is a war where you have to save your bullets for the greatest possible impact. Indie developers already have a strong relationship, and close ties, with their users and customers but getting heard through all the noise of the internet, and reaching new ones, is a massive challenge. I know this because, I’ve spent many years trying to tackle this challenge. I wasn’t trying to talk from the perspective of what we do today with games like Gears of War and Shadow Complex, or trying to talk down to anyone, but rather share my direct experience being an indie studio of our own for many years and working with tons of them these days as a technology licensor. Sometimes I get overwhelmed with a passion to share our experiences (both good and bad) and I just can’t wait for the right turn to speak.

Epic was a tiny indie studio back in 1992 when I became a partner in the business and this sort of thing (sales, marketing, PR) was my specific responsibility. Just like you do now we sold our games directly to our customers by giving our free ‘shareware’ episodes (or demos) they could download with no fuss. I’ve noticed you sell GSB in separate episodes and one big value pack exactly the same way we sold our games back in our shareware days. Through careful dissemination of news and other information we were often able to get our little shareware games reviewed and covered in the top gaming magazines alongside titles from major publishers and studios. Being prudent about PR never stopped us from communicating in smaller venues with our customers and undoubtedly brought us many more of them.

In addition to our efforts we’ve also been huge supporters of indie studios. We created three Make Something Unreal contests (the latest ones with cash and prizes over a million dollars!) and loaned our
technology, and provided support and encouragement, to many indie studios hoping to catch on and be successful. We also created the Unreal Development Kit which indie developers can download and use for free then buy an inexpensive license when they want to start making money with it. We’ve updated it regularly with new features and enhancements. We answer tons of email from small developers and I regularly talk 1-on-1 with them by phone and at events like Develop all over the world.

I’d like to think I do already have the “long indie experience” you talk about in your post and my intentions were purely to try to be helpful to folks in the room. I wasn’t trying to talk down to you or anyone else there. But clearly it didn’t come off that way and, regardless of intentions, none of this makes up for my bad manners. So again I apologize and hopefully I’ve learned my lesson.

Good luck with your studio and games in the future. If you’d like to discuss this by phone I’d be happy to speak with you. I’ll try not to be a “triple-a studio jerk” :)

Mark Rein
Epic Games, Inc.”

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18 Comments

  1. Razor

    Awww….isn’t that dog just the cutest thing ever.

    #1 5 years ago
  2. spiderLAW

    @1 i was just about to say that the Topic Picture is the best ive ever seen on this site. It so adorable!

    #2 5 years ago
  3. StolenGlory

    In all seriousness though, kudos to Mr. Rein for growing a pair.

    #3 5 years ago
  4. DrDamn

    @3
    +1 – these things normally escalate into a war of words via the media and blogs. Nice to see someone stick their hand up and apologise for once.

    #4 5 years ago
  5. Gaz Liddon

    Best news piece picture choice ever :D

    #5 5 years ago
  6. Paavi

    Aww, puppy. Almost as good as a kitten. Almost.

    #6 5 years ago
  7. DeSpiritusBellum

    The ironic thing about this whole thing is I think that both branches of games development could learn a lot from eachother.

    Certainly not in terms of marketing, but there are so many awesome indie games that could be so much better if they’d had the sort of focus you find at a major developer, and there are so many big games that could be so much better if they’d just think outside the box.

    #7 5 years ago
  8. StolenGlory

    @7 That’s pretty much been the story forever. Luckily, little public spats like this, keep the issue current :)

    #8 5 years ago
  9. blackdreamhunk

    man that puppy is cute I want him:)

    #9 5 years ago
  10. loki

    Rain -stupid idiot

    #10 5 years ago
  11. Quiiick

    @ 10
    agreed.

    #11 5 years ago
  12. Stephany Nunneley

    @10 – Rein.

    Rain is water and cannot be an idiot because elements lack a brain in which to form a thought process.

    #12 5 years ago
  13. Khanivor

    Great picture!

    #13 5 years ago
  14. DUFFKING

    I love it when morons call people infinitely more talented than them stupid. Makes me smile.

    #14 5 years ago
  15. Freek

    Unfortunatly, neither inteligence, nor succes stop you from somtimes acting like an ass. So he rightly apologized for being one.

    #15 5 years ago
  16. DarkElfa

    Personally, I think its complete balls to keep your customers in the dark about information just because you want to use it to make your marketing penis bigger. How many times have we all asked developers to tell us about whats going on and they refuse just because they don’t want to say anything until they can use it to get press? Fuck that. I like the little guys ideas, fucking tell us whats up like we actually matter for a change.

    #16 5 years ago
  17. The_Deleted

    You cannot expect a big studio to email each request personally. That’s just fecking dense. It’s why they have press confer…well you get the idea.
    However, just recently Hello Studios, the guys behind Joe Danger, made a point of answering any queries personally on forums and I have to say it was a nice touch and may have persuaded my decision to down load the game in some small way.
    But the size of a studio will dictate how best to get an audience. Epic can afford press events and advertising. Hello had to bank on their game being fucking awesome, which it is if you’re undecided, and hoping gamers would give it a chance and use word of mouth promotion.
    You use the tools you have. Be it money or promoting a pro-user interaction with your audience.

    #17 5 years ago
  18. LOLshock94

    thats more of a “can i lick your ass letter”

    #18 5 years ago

Comments are now closed on this article.

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    Bethesda has announced a beta for Creation Kit update 1.9.33, lifts the 100MB size restriction for Skyrim mod makers. The beta is for both Skyrim’s PC launcher and the Creation Kit which will allow for unlimited file sizes. Here are the notes: Creation Kit 1.9.33 Update Creation Kit now supports unlimited file sizes for mods […]

  • Mad Max release date set for September, PS3 and Xbox 360 versions canned

    Mad Max from Just Cause developer Avalanche Studios has been given a September release date, along with the new of a last-gen cancellation. The axing of the PlayStation 3 and Xbox 360 versions were announced via Game Informer. Mad Max is the magazine’s featured game for the April issue. Avalanche, according GI, nixed development on […]

  • MGS 5: The Phantom Pain out in September, Kojima “closing the loop” on saga

    Metal Gear Solid 5: The Phantom Pain will be released in September, according to an IGN Italy video, which also features Hideo Kojima discussing “With Metal Gear Solid 5, I’m finally “closing the loop” on the Metal Gear saga. The video has since been removed, but an image cap of the date is posted above. […]

  • Forza Horizon 2 Rockstar Energy Car Pack now available

    The Rockstar Energy Car Pack for Forza Horizon 2 for Xbox One is available now, alongside the free car for March. The free car is the Acura Integra Type-R, and the Rockstar pack included the following vehicles: 2014 Volkswagen Beetle GRC 2015 Subaru WRX STI 1996 BMW 850CSi 2015 Jaguar XFR-S 1970 Volkswagen #1107 Desert […]

  • 3DS firmware update kills web browser exploit

    Nintendo has issued a 3DS firmware update which fixes a web browser exploit that was being used to run pirated Game Boy Color ROMs since January as well as inject code within downloadable games. Another piece of code, per Eurogamer, changed the setting on the handheld to make it region-free. The exploit was only available […]

  • Unreal Tournament video shows updated textures on Outpost 23

    The latest footage from Epic’s new Unreal Tournament has surfaced, and it shows off the game’s first high-textured map which is called Outpost 23. As you can see from Zaccubus’ video, its the same are which Epic showed in the flythrough video from last year, only with updated textures and some new areas outside. The […]

  • Final add-on for Sunset Overdrive arrives in April

    The final add-on for Sunset Overdrive, Dawn of the Rise of the Fallen Machines, will be released in April. On April 1 to be exact. No, that’s not an April Fool’s joke from Insomniac Games either. Below, you can watch a fist-look at the new story, area, and traversal mechanic.

  • Heroes of the Storm playable at EGX Rezzed

    Heroes of the Storm will be playable at EGX Rezzed. This will be the first UK public hands-on with the online team brawler. Blizzard will also host giveaways and friendly tournaments at its stand. Tickets for all three days of Rezzed are still available, and you can purchase a pass through the official website. EGX […]

  • PES 2015 Data Pack 4 coming next week with Winter Transfers, new faces

    Data Pack 4 for Pro Evolution Soccer 2015 has been dated, and it updates the game with Winter Transfers, new player faces, and additional stadiums. The latest free update contains real-time player transfers made within the January window, and player ratings have also been updated. Additionally, a number of improved likenesses to key players will […]

  • Here’s the changelog for Dragon Age: Inquisition Patch 5

    Notes for upcoming Patch 5 for Dragon Age: Inquisition have been posted, noting improvements to gameplay and stability, and the new features outlined back in early February. Along with the new party storage system added to the Undercroft at Skyhold, players also have the ability to adjust the size of subtitles. Below you will find […]

  • Game of Thrones, Mortal Kombat X, Batman mobile games on the way

    Warner Bros. has announced free-to-play mobile titles spanning its DC Comics, Mortal Kombat and Game of Thrones properties. The following five new games under development are: Mortal Kombat X from NetherRealm Studios: The game blends fighting and card collection with cinematic gameplay and Fatalities. Play as both classic and fighters, and if you own the […]

  • Win! Beta access to new MMORPG Skyforge and DLC worth $70

    We have ten Wrath of the Gods Founders Packs to giveaway for new RPG Skyforge, worth over $70. All you need to do to win a Wrath of the Gods pack is enter your details in the form below and we’ll pick 10 winners at random on Thursday, March 5, after 3pm GMT. Skyforge is […]

  • PC gaming expected to be worth $35 billion by 2018

    PC gaming is alive and well. In fact, it’s expected to be worth $35 billion by 2018. According to game-business group Open Gaming Alliance, the PC gaming industry is expected to grow beyond its current $26 billion worth and to a massive $35 billion by the year 2018. The information is based on data collected […]

  • Advanced Warfare: new patch adds new weapon, Master Prestige ranks, more

    Call of Duty: Advanced Warfare has received a new patch that gives season pass holders early access to a new weapon and everyone else a myriad of fixes and additions. The patch went live today on Xbox 360 and Xbox One, without any official notes. CharlieIntel reports that among the new additions is the new […]

  • Destiny’s end game and raids explained

    Destiny’s end game can be a bit obtuse to those not used to MMO games. Fear not, we’ve got a few quick tips on how to crack it. Arekkz Gaming has a video for new players of Destiny or those who are looking to brush up on their knowledge of the game. Today’s theme is […]

  • Capcom adds local co-op to Resident Evil: Revelations 2 on PC

    Following fan outrage over lack of local co-op support for the PC version of Resident Evil: Revelations 2, Capcom has now added it. Resident Evil: Revelations 2 now officially supports split-screen local co-op in both campaign and raid mode. The update is currently in beta on Steam, but anyone can opt-in to try it. Capcom […]

  • New Destiny glitch spawns infinite Thralls on Earth

    Destiny’s latest glitch spawns infinite Thralls to help fuel your bounty hunting and loot lust. The glitch is simple to replicate. You’ll need to start The Dark Within mission on Earth, on any difficulty. Then follow the steps in the video below (Via DualShockers) to get to an area out of the map. You’ll then […]

  • Battlefield 4 Winter Patch is here with new game mode, netcode improvements and more

    DICE has released the Winter Patch for Battlefield 4. The patch brings an eSports focus with new game mode Squad Obliteration and plenty more. Battlefield 4 Winter Patch is now live on all platforms. It’s just over 400MB on PC and 1.34GB on consoles. The patch adds new game mode Squad Obliteration and more customisation […]

  • HTC hopes to see Half-Life on VR headset Vive

    Vive manufacturer HTC said that it hopes to see Valve games, including Half-Life, on the virtual reality headset. Speaking to the BBC, HTC chairwoman Cher Wang said that Valve is keen on having its games available on the VR headset. “I think Valve’s best game is Dota, right, and Portal and [Team Fortress] and I […]

  • Make money easily in Monster Hunter 4 Ultimate

    If you’re looking to buy a fell set of armour for your character in Monster Hunter 4 Ultimate but keep falling short on Zenny, this video will show you an easy way to make lots of it. Arekkz Gaming has a very handy tip for all Monster Hunter 4 Ultimate players: how to make Zenny […]

  • This is how you claim free Xbox One games from your Xbox 360

    Microsoft is giving everyone the ability to claim their free Xbox One Games with Gold titles from their Xbox 360 console, even without owning an Xbox One. If you don’t yet own an Xbox One and want to make sure you don’t miss out on all those free Games with Gold games, you’ll be pleased […]

  • Destiny weekly reset for March 3: Heroic and Nightfall detailed

    Bungie has reset the weekly cap of Crucible and Vanguard marks and added new Heroic and Nightfall strikes, now with burn. From now until next Tuesday, the weekly Heroic strike will be The Devil’s Lair with Heroic and Lightswitch modifiers. As for the Nightfall, you’ll be fighting Sepiks Prime with the help of Arc burn. […]

  • Few Mass Effect FemShep cosplays are as elaborate as this one

    The internet is full of Female Commander Shepard cosplay from Mass Effect, but very few are as terrific as this one. Visual artist Freya Willia has spent over two years painstakingly creating the perfect suit of armour and the best weapons to make her cosplay of Female Shepard as authentic as possible, Omni tool and […]

  • Deals with Gold: Assassin’s Creed Unity, Red Dead Redemption and more discounted

    This week’s Deals with Gold titles for Xbox Live subscribers is a good mix of modern games and old favourites. The list of discounted games through this week’s Deals with Gold is live with discounts on Assassin’s Creed Unity, Amazing Spider-Man 2, Red Dead Redemption, Max Payne 3, and more. The deals are live now […]

  • Destiny guide: how to maximise your Grimoire Points

    Destiny players regularly compare the size of their Grimoire Points. Learn how to make yours the biggest. Destiny guide: how to earn Grimoire Points In Destiny, earning most Grimoire cards is just a matter of playing the game, maybe a little more attentively than usual. You’ll either need to complete a certain number of actions […]

  • Shovel Knight: Plague of Shadows will let you play as a baddie

    Shovel Knight owners will benefit from the generosity of Kickstarter backers quite soon. Because Shovel Knight was overfunded during its Kickstarter campaign, developer Yacht Club Games committed to releasing free content updates. The first of these, Plague of Shadows, has now been detailed. The expansion stars baddy Plague Knight, who turns on his former allies, […]

  • GTA controversies, from Hot Coffee to PR manipulation

    GTA has a long history of controversy. The latest Did You Know Gaming tells the full stories behind the sensational headlines. Grand Theft Auto is such a byword for controversy that it’s easy to forget the full context of what actually happened to bring mainstream press, politicians and interest group awareness to the Rockstar series. […]

  • Infamous 2 one of five new PlayStation Now additions for March

    PlayStation Now will expand to the tune of five new games this month. The March PS Now additions are Infamous 2, Twisted Metal, R-Type Dimensions, Alone in the Dark: Inferno and Operation Flashpoint: Red River. PS Now will set you back $20 per month or $45 for a three month subscription. It offers all you […]

  • Final Fantasy 10/10-2 HD Remaster gets PS4 release date

    Final Fantasy 10/10-2 HD Remaster hits PS4 in May. The PS4 release date for Final Fantasy 10/10-2 HD Remaster is May 12 in North America and May 15 in Europe. Gematsu reports a special pre-order bonus calendar with art by Yoshitaka Amano is available through the Square Enix Store and participating retailers. In Europe, pre-ordering […]

  • Call of Duty: Advanced Warfare getting 15 new Prestige levels

    Call of Duty: Advanced Warfare players can now aspire to the ranks of Grand Master Prestige. Advanced Warfare developer Sledgehammer Games will add 15 more Prestige levels to the latest Call of Duty, giving players at max XP a chance to grow even further. According to the Sledgehammer Games blog, when you enter Master level […]

  • Destiny: Crota’s End recreated in Minecraft

    Destiny’s toughest challenge gets even nastier if you throw Creepers into the mix. The ultimate Destiny challenge – for now – is the Crota’s End raid. Taking place in an alternate dimension accessed through the Hellmouth on the Moon, the Raid takes Guardians through a pit of darkness to the resting place of Crota himself. […]

  • Xenoblade Chronicles 3D trailer introduces the Heir to the Monado

    Xenoblade Chronicles 3D protagonist Shulk is the Heir to the Monado, his distinctive red sword. Let this trailer fill you in on what that means. Xenoblade Chronicles 3D releases for New 3DS on April 2 in Europe and April 10 in North America. As well as all the content of the Wii original, it has […]