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Rein apologizes to Harris over comments made during Develop panel

Tuesday, 20 July 2010 15:23 GMT By Stephany Nunneley

sorry puppy eyes

There was a big hoopla on the internet last week, after indie developer Cliff Harris of Positec Games blasted Epic’s Mark Rein on his personal blog, over comments Rein made while Harris was giving a talk at the Develop Conference in Brighton.

This has resulted in Rein apologizing to Harris for interrupting the panel discussion.

A bit of a back story first: Harris was one of four panel speakers for the Rise of the Micro Studio talk last Wednesday, in which Harris and the other panelists chatted a bit about marketing their games, and how having one-on-one relationships with the public could convince someone into the purchase of an indie title.

The panelists were also discussing whether a more traditional route could be taken with PR and marketing and if it was even relevant to “the modern micro studio”. At this point, from the front row, Rein offered up advice from his experience back when Epic was an indie developer.

This, apparently, did not sit well with Harris, who went on to air his grievance through a blog post on both Rein and triple-A title makers as a whole.

“I resent having some triple-a studio jerk come and tell someone whose run a microstudio for thirteen years that he is doing it all wrong”, he wrote, before concluding: “Triple-A studio bosses trying to lecture me on how to communicate better with gamers? Fuck off.”

Last night, Develop posted an apology from Rein issued to Harris, which states he did not mean to come off as “a jerk” and he was sorry for interrupting Harris’ panel with his “opinion no matter how well intentioned”.

According to Develop, which was moderating the panel, the controversy on the internet following the panel was caused by a misunderstanding of Rein’s “enthusiastic contribution”, and his comments actually added a bit of healthy debate to the panel.

Still, in his apology, Rein told Harris it was “completely rude” of him to interrupt the panel, explaining his outburst as nothing more than being “overwhelmed with a passion” to share Epic’s experiences, and “just can’t wait for the right turn to speak”.

“I’m supremely passionate about the plight of indie developers, and game developers in general, and I heard something I thought was incorrect advice and I just couldn’t keep my big mouth shut,” he said.

“Indie studios don’t usually have big advertising budgets and PR is a war where you have to save your bullets for the greatest possible impact. Indie developers already have a strong relationship, and close ties, with their users and customers but getting heard through all the noise of the internet, and reaching new ones, is a massive challenge.”

Hopefully, this puts it all to bed, then.

Rein’s full apology can be found below.

Cliff,

After spending the whole day on the plane ride home from England yesterday I was greeted with a link to your blog post and boy do I feel like an ass now. Since I got home last night I’ve been trying to think of a proper response but I decided just to send you an apology and try to clear up a misunderstanding.

First of all I want to apologize. It was completely rude of me to interrupt your panel with my opinion no matter how well intentioned. I’m supremely passionate about the plight of indie developers, and game developers in general, and I heard something I thought was incorrect advice and I just couldn’t keep my big mouth shut. But there’s no excuse for bad manners. You called me on it and it made me realize that it is a behavior I need to try and change for these types of events in the future.

It’s not like some great injustice was being done and needed commentary from me. I was just being a jerk.

But I did want you to understand that it was not my intention to criticize the fact that you reply to your fans’ emails or discourage anyone from doing that. What caused me to speak up was when I heard you talk about revealing important news items about games through 1-on-1 emails and in forums. My opinion is that doing so runs the risk of these things no longer being ‘news’ when you need to use them to get publicity for your game. Gaming websites and magazines are all about news and getting a ‘scoop’ and often won’t cover things that are already announced or generally known. If you release important new details to small numbers of people you run the risk of not being to get it disseminated to a larger audience that helps make more people aware of your talents. Indie studios don’t usually have big advertising budgets and PR is a war where you have to save your bullets for the greatest possible impact. Indie developers already have a strong relationship, and close ties, with their users and customers but getting heard through all the noise of the internet, and reaching new ones, is a massive challenge. I know this because, I’ve spent many years trying to tackle this challenge. I wasn’t trying to talk from the perspective of what we do today with games like Gears of War and Shadow Complex, or trying to talk down to anyone, but rather share my direct experience being an indie studio of our own for many years and working with tons of them these days as a technology licensor. Sometimes I get overwhelmed with a passion to share our experiences (both good and bad) and I just can’t wait for the right turn to speak.

Epic was a tiny indie studio back in 1992 when I became a partner in the business and this sort of thing (sales, marketing, PR) was my specific responsibility. Just like you do now we sold our games directly to our customers by giving our free ‘shareware’ episodes (or demos) they could download with no fuss. I’ve noticed you sell GSB in separate episodes and one big value pack exactly the same way we sold our games back in our shareware days. Through careful dissemination of news and other information we were often able to get our little shareware games reviewed and covered in the top gaming magazines alongside titles from major publishers and studios. Being prudent about PR never stopped us from communicating in smaller venues with our customers and undoubtedly brought us many more of them.

In addition to our efforts we’ve also been huge supporters of indie studios. We created three Make Something Unreal contests (the latest ones with cash and prizes over a million dollars!) and loaned our
technology, and provided support and encouragement, to many indie studios hoping to catch on and be successful. We also created the Unreal Development Kit which indie developers can download and use for free then buy an inexpensive license when they want to start making money with it. We’ve updated it regularly with new features and enhancements. We answer tons of email from small developers and I regularly talk 1-on-1 with them by phone and at events like Develop all over the world.

I’d like to think I do already have the “long indie experience” you talk about in your post and my intentions were purely to try to be helpful to folks in the room. I wasn’t trying to talk down to you or anyone else there. But clearly it didn’t come off that way and, regardless of intentions, none of this makes up for my bad manners. So again I apologize and hopefully I’ve learned my lesson.

Good luck with your studio and games in the future. If you’d like to discuss this by phone I’d be happy to speak with you. I’ll try not to be a “triple-a studio jerk” :)

Mark Rein
Epic Games, Inc.”

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18 Comments

  1. Razor

    Awww….isn’t that dog just the cutest thing ever.

    #1 5 years ago
  2. spiderLAW

    @1 i was just about to say that the Topic Picture is the best ive ever seen on this site. It so adorable!

    #2 5 years ago
  3. StolenGlory

    In all seriousness though, kudos to Mr. Rein for growing a pair.

    #3 5 years ago
  4. DrDamn

    @3
    +1 – these things normally escalate into a war of words via the media and blogs. Nice to see someone stick their hand up and apologise for once.

    #4 5 years ago
  5. Gaz Liddon

    Best news piece picture choice ever :D

    #5 5 years ago
  6. Paavi

    Aww, puppy. Almost as good as a kitten. Almost.

    #6 5 years ago
  7. DeSpiritusBellum

    The ironic thing about this whole thing is I think that both branches of games development could learn a lot from eachother.

    Certainly not in terms of marketing, but there are so many awesome indie games that could be so much better if they’d had the sort of focus you find at a major developer, and there are so many big games that could be so much better if they’d just think outside the box.

    #7 5 years ago
  8. StolenGlory

    @7 That’s pretty much been the story forever. Luckily, little public spats like this, keep the issue current :)

    #8 5 years ago
  9. blackdreamhunk

    man that puppy is cute I want him:)

    #9 5 years ago
  10. loki

    Rain -stupid idiot

    #10 5 years ago
  11. Quiiick

    @ 10
    agreed.

    #11 5 years ago
  12. Stephany Nunneley

    @10 – Rein.

    Rain is water and cannot be an idiot because elements lack a brain in which to form a thought process.

    #12 5 years ago
  13. Khanivor

    Great picture!

    #13 5 years ago
  14. DUFFKING

    I love it when morons call people infinitely more talented than them stupid. Makes me smile.

    #14 5 years ago
  15. Freek

    Unfortunatly, neither inteligence, nor succes stop you from somtimes acting like an ass. So he rightly apologized for being one.

    #15 5 years ago
  16. DarkElfa

    Personally, I think its complete balls to keep your customers in the dark about information just because you want to use it to make your marketing penis bigger. How many times have we all asked developers to tell us about whats going on and they refuse just because they don’t want to say anything until they can use it to get press? Fuck that. I like the little guys ideas, fucking tell us whats up like we actually matter for a change.

    #16 5 years ago
  17. The_Deleted

    You cannot expect a big studio to email each request personally. That’s just fecking dense. It’s why they have press confer…well you get the idea.
    However, just recently Hello Studios, the guys behind Joe Danger, made a point of answering any queries personally on forums and I have to say it was a nice touch and may have persuaded my decision to down load the game in some small way.
    But the size of a studio will dictate how best to get an audience. Epic can afford press events and advertising. Hello had to bank on their game being fucking awesome, which it is if you’re undecided, and hoping gamers would give it a chance and use word of mouth promotion.
    You use the tools you have. Be it money or promoting a pro-user interaction with your audience.

    #17 5 years ago
  18. LOLshock94

    thats more of a “can i lick your ass letter”

    #18 5 years ago

Comments are now closed on this article.

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    EA has posted a blog entry explaining its FIFA Ultimate Team transfer market price ranges which now include platform-specific pricing in order to best the coin sellers. EA said it has implemented the changes to FUT over the last several weeks because it should be “fair and fun for every player,” ultimately coming to the […]

  • Game of Thrones: Episode 3 – The Sword in the Darkness now available

    In case you forgot, Game of Thrones: Episode 3 – The Sword in the Darkness was released today. It is available on Mac, PC, PlayStation 3, PS4, Xbox 360 and Xbox One. The third episode releases on iOS devices and Android tomorrow, March 26. The Sword in the Darkness finds Asher Forrester heading to Mereen […]

  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]

  • PS Store Easter sale discounts MGS: Ground Zeroes, Far Cry 4, more

    The Easter Sale is live on the EU PS Store, with Metal Gear Solid 5: Ground Zeroes for less than £10, FIFA 15 Deluxe Edition for £30 and other savings. Some of the PlayStation 3, PS4 and Vita discounts are valid through April 8, other through April 15. PlayStation Plus members can also take an […]

  • Bloodborne video: how to unlock the first shortcut in Old Yharnam

    Here’s a video for Bloodborne players showing a quick way to unlock the first shortcut in Old Yharnam. It also provides a look at things you may have missed in Central Yharnam and The Sewers, courtesy of VaatiVidya. Don’t forget, we have guides posted for the game with more updates coming soon. Bloodborne released in […]

  • Bloodborne issue prevents summons at Vicar Amelia fight

    A Bloodborne bug has prevented players calling on help to take on one of the nasty early bosses. Bloodborne bosses are significantly easier to take down in co-op. Unfortunately, at least one of them is proving difficult to find help for – and not just because not many players have obtained the Small Resonant Bell […]

  • Mass Effect 3 on sale on EU PSN, but not free

    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]