Tue, Jul 20, 2010 | 18:06 BST
Confirmed: Kinect priced at £129 and $149, bundles and 4Gb Arcade announced

Microsoft’s just confirmed a £129 price-point for Kinect in the UK. The sensor will cost $149 in the US and €149 in mainland Europe.
Microsoft has also confirmed the previously rumoured 4GB 360 Arcade replacement.
The console, Kinect and Kinect Adventures packaged together is to cost £250.
Kinect Adventures, includes 20 “adventures”: it’s the whitewater Indiana Jones thing used to show off the camera at E3.
“Kinect for Xbox 360 offers fantastic new ways to be entertained for the whole family,” said Xbox Europe boss, Chris Lewis.
“With full body, voice and multiplayer play straight out of the box, Kinect is a unique way for everyone to enjoy controller-free fun and entertainment.”
Kinect bundled with Kinect Adventures will cost £130.
“More than” 15 games will be available at launch, Microsoft said today,
The 4Gb 360 is to launch on August 20 in the UK. It’s the Slim design with 4Gb of flash memory, basically.
Kinect games – including Kinectimals, Kinect Sports and Kinect Joy Ride, will retail for £40.
MS confident 360 owners will see value in Kinect
In the wake of the announcement, Microsoft’s Aaron Greenberg said the firm is confident consumers will see value in Kinect’s price-point, as it includes the $50 Kinect Adventures game as well as the camera, essentially making the sensor a $100 purchase.
Speaking with Eurogamer, Greenberg said marketing research conducted by Microsoft found consumers weren’t leery of the price, and Kinect shooting to the top of Amazon.com pre-orders was further proof the company has got it right.
“We obviously don’t make pricing decisions without doing our research. We’ve done a number of pricing studies on a global scale across a whole variety of audience segments,” he said. “When we talked to consumers about the different types of experiences you get with Kinect, we found that that sensor with the full game at $149 does quite well.
“We’ve even seen some of the retailers put up some speculative pre-orders for just the sensor as a standalone at $149. On Amazon.com, for example, it jumped to one of the top two things in the videogame category coming out of E3. Now we’re saying it’s not just $149, but you’re also getting a full $50 retail game as part of that.
“That said, there’s a tremendous opportunity here to drive new console sales. There will be a whole new wave of consumers looking for all new ways to experience games and entertainment. To be able to do that with the console plus the sensor and the game at that value is pretty unprecedented.”
Kinect itself has no date for Europe, but Microsoft announced a US release of November 4 during E3.
Chris Lewis has said previously Kinect will launch during November in Europe across the key markets


81 comments
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#1
mortiferus
20/07/10, 5:11 pm
not good… I was hoping it would be no more than $129…
#2
Syrok
20/07/10, 5:12 pm
Bit expensive if you already have a 360.
#3
AHA-Lambda
20/07/10, 5:12 pm
“today announced the all-new Xbox 360 4GB console, the revolutionary Kinect sensor and “Kinect Adventures” packaged together for £249.99.”
FUCK THAT!
#4
xmaster dosx
20/07/10, 5:13 pm
it they go with a 250GB hard drive with kinect for 399$ i think thats ok but anything more is to much
#5
Quiiick
20/07/10, 5:15 pm
KINECT is way too expensive, just like Sony’s MOVE!
It’s targeted at a casual audience, so most likely this will only sell well to new customers who buy it bundled together with new consoles. And even THAT is questionable!
Kinect & Move are DOA!
#6
Razor
20/07/10, 5:15 pm
Whaaaaaaaaa
#7
DeSpiritusBellum
20/07/10, 5:16 pm
I really like my Xbox, but I’ll go for a Nintendo DS instead.
I got a feeling this is gonna be an uphill battle for Microsoft.
#8
Boris Fett
20/07/10, 5:16 pm
The price for the 360 with Kinect is pretty decent, and the 4GB of memory will be more than enough for the casual audience its aimed at. They’re definitely inflating the price of the peripheral by itself though.
Looking forward to it though, and intend to buy it on launch.
I’m guessing it’s probably going to be about 149 in Euros.
#9
Gadzooks!
20/07/10, 5:19 pm
@5
Agreed. Both are far, far too expensive. Kinect is almost double the price it should be, in fact.
#10
No_PUDding
20/07/10, 5:23 pm
I am not unhappy to hear the death knell for motion control, this generation.
#11
reask
20/07/10, 5:23 pm
Hmm hard to say really but as others have said with the all in bundle it might tempt new customers.
Im thinking mum and dad here looking to get into gaming.
Well honey the Wii is really cool and trendy.
Hes thinking f**k that for a game of soldiers I want to take peoples heads off in Hi def.
You know what darling that animal game looks really cool and as for the dance one, well who needs Wii fit.
Bang bobs your uncle and fanny’s your auntie.
Sorry for been such a sexist sod but hey its the internet.
#12
Patrick Garratt
20/07/10, 5:24 pm
That’s fully updated with all the US and UK info now.
#13
Robo_1
20/07/10, 5:29 pm
Masssive lols. The arcade pack isn’t so bad, but without any real killer app, I can’t see this shifting much as a stand alone.
Although that said the popularity of the 360 S caught me off guard too, so maybe they’ve got a loyal enough user base to take the hit.
#14
Xuchilbara
20/07/10, 5:30 pm
Why are you guys saying the Move is too expensive? $100 and you get the two controllers, camera, and a game…. Sounds like a pretty good deal to me :-\
#15
Boris Fett
20/07/10, 5:31 pm
@13 Dance Central.
Regarding price, Microsoft have the money to keep this going as long as they have to get it into people’s homes, even if that takes 5 years.
#16
Erthazus
20/07/10, 5:32 pm
Can’t say if this thing will move or not, but the price is just ridiculous in my opinion.
I have PS Eye, but even with that i won’t buy Playstation move.
Move and Natal don’t have decent games, just Rip Off’s. (Sorcery for Move is cool, but one game? Lol no.)
@15 Dance what? It is that game where some nerd at E3 started to dance like a pro? Or it is that game from Konami’s Press conference? Dance Masters or?
Jesus Christ, gaming is in a big danger.
#17
Droid
20/07/10, 5:32 pm
That’s a total rip off. If they don’t drop that price very soon after launch I can’t see it doing well at all. Can buy so many other things with £129. You can even buy the whole console for cheaper than that.
#18
Boris Fett
20/07/10, 5:40 pm
@16 You mean this guy? It’s the Harmonix one.
I played both of them at E3. The Konami one is trash.
#19
Erthazus
20/07/10, 5:43 pm
@18 http://www.youtube.com/watch?v=0OT1eI96fBk this guy. So hillarious.
#20
AHA-Lambda
20/07/10, 5:45 pm
“Kinect games – including Kinectimals, Kinect Sports and Kinect Joy Ride, will retail for £40 in the UK and $50 in the US.”
hey whats up with the price difference?
#21
Boris Fett
20/07/10, 5:49 pm
@19 Oh right, that. Yeah, I didn’t believe for a second that he was a beginner. Still love the game though.
@20 Because they’re different currencies?
#22
Eon
20/07/10, 5:55 pm
Quite gutted at that price. It’s a shame, I’ve gone from definitely purchasing Kinnect to waiting for a decent price drop before I purchase it. I would’ve bought it day one if it was £100 or less. Not willing to pay that extra £30, ah well…life goes on.
#23
Zurtech
20/07/10, 5:56 pm
Well that’s Kinect failing… by about £70 over the max price I’d pay for it. And I tend to but loads of useless overpriced crap as it is.
#24
The Hindle
20/07/10, 5:57 pm
I can actually see this being a huge success same with Move, Nintendo would do well not to underestimate them.
#25
AHA-Lambda
20/07/10, 5:59 pm
@21 – $50 is a discounted retail price though, £40 is still full price. Why?
At least put the games to £30 ffs
#26
TerryWogan
20/07/10, 6:00 pm
Least interesting embargoed news event ever.
#27
Patrick Garratt
20/07/10, 6:04 pm
Updated with Greenberg comments.
#28
freedoms_stain
20/07/10, 6:12 pm
No dice Microsoft.
#29
theevilaires
20/07/10, 6:15 pm
MOVE all the way.
PEW! PEW! PEW!
#30
Erthazus
20/07/10, 6:20 pm
So basically that shit with 149.99$ was a trick from Greenberg from the start.
It’s going to be interesting if this camera will sell.
#31
Patrick Garratt
20/07/10, 6:22 pm
I’d be extremely surprised if both Kinect and Move aren’t very successful.
#32
The Hindle
20/07/10, 6:26 pm
So you think they will succeed Pat?
#33
_LarZen_
20/07/10, 6:27 pm
Move is gonna win this motion war, people saying it’s to expensive need to move out from mama and get a job.
Here are SOME games that support Move…no support for Kinect on any of this games.
echochrome 2
Tiger Woods PGA TOUR® 11
Toy Story 3: The Video Game
The Lord of the Rings: Aragorn’s Quest
Resident Evil®5 Gold Edition
Time Crisis: Razing Storm
R.U.S.E.
Heavy Rain
Sly Collection
LittleBigPlanet 2
Disney Tron Evolution the Video Game
SOCOM 4
Sorcery
Killzone 3
#34
Erthazus
20/07/10, 6:28 pm
@33 Except that why do i need to play Killzone 3 or SOCOM 4 with Move controller?
#35
Patrick Garratt
20/07/10, 6:29 pm
@32 – I think they’ll both succeed, yep.
#36
WetSnake
20/07/10, 6:57 pm
Damn, I was looking forward to use Kinect interaction with the dashboard….
Well I guess I should go for PEW PEW PEW
#37
theevilaires
20/07/10, 7:05 pm
Hey Erthazus you moron no one said it was mandatory.
#38
Droid
20/07/10, 7:06 pm
@33 Roughly 1/2 a weeks pay @minimum wage just to buy this. I think you’ll find those with jobs wont have much time to use this device anyway.
#39
G1GAHURTZ
20/07/10, 7:07 pm
Rip off.
@ 35: I think they’ll flop.
#40
Erthazus
20/07/10, 7:14 pm
@37 Exactly. It’s not mandatory, so the reason to buy Move is … ? ZERO.
Except if you want to play Wii Rip Off’s or Sorcery/Harry Potter clone. (One OK game only for now).
But to play these games (Killzone’s, Heavy Rain’s) with another controller to spend additional bucks, WOW. How far we can go.
PS: I will be at Gamescom this year and will try these two piece of plastic shits.
#41
Anders
20/07/10, 7:26 pm
Regardless of the price, Microsoft will market the shit out of this thing. As will Sony with Move. And both products are appealing enough to make them at least somewhat successful.
#42
theevilaires
20/07/10, 7:27 pm
@ 40 Well when you’re done using them Kinect them in your ass then MOVE around the show floor like the PC HOMO you are! PC prick. RAM the latest high tech graphics card up there while you’re at it too
#43
G1GAHURTZ
20/07/10, 7:32 pm
@41:
Market it to who? It’s not aimed at core gamers. It’s aimed at casuals… The type of people who are buying Wii’s. The type of people who don’t currently own a 360.
So MS are basically going to have to try to convice people to buy a 360 (£199) and Kinect (£130) as well.
Why would any casual do that, when they could just get a Wii (£150) instead?
#44
Erthazus
20/07/10, 7:33 pm
@41, even if consumers will think that they are great (LOL), still to buy one of these devices you need to go through barriers.
One kinect is a puzzle, good luck for casual Mom to buy Xbox 360, than connect it to Xbox live, to use the controller and connect Kinect. Jesus.
Wii is the best product.
#45
G1GAHURTZ
20/07/10, 7:36 pm
WHAT THE……?????????
???????
????
ERTHAZUS, stop coming with a vaguely similar point to mine!!!
SHOCKING BUSINESS!!!
#46
ianbenoir
20/07/10, 7:51 pm
OMG! IS KOTICK WORKING AT MICROSOFT!?!?!
#47
freedoms_stain
20/07/10, 8:18 pm
Pat has to say they’ll succeed so they’ll send him free stuff.
#48
Dannybuoy
20/07/10, 8:29 pm
If I had a 360, which I don’t, I’d say that wasn’t really a mass market price. Just saying
#49
theevilaires
20/07/10, 8:42 pm
Even when you think $100 it still seems too much right? $100 for a camera add-on…think about that. MOVE is priced just right. Still maybe too steep for most but at least its not NATAL price.
#50
Boris Fett
20/07/10, 8:55 pm
http://child-of-eden.us.ubi.com/
This right here is worth the price.
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