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Confirmed: Kinect priced at £129 and $149, bundles and 4Gb Arcade announced

Tuesday, 20th July 2010 17:20 GMT By Johnny Cullen

kinect

Microsoft’s just confirmed a £129 price-point for Kinect in the UK. The sensor will cost $149 in the US and €149 in mainland Europe.

Microsoft has also confirmed the previously rumoured 4GB 360 Arcade replacement.

The console, Kinect and Kinect Adventures packaged together is to cost £250.

Kinect Adventures, includes 20 “adventures”: it’s the whitewater Indiana Jones thing used to show off the camera at E3.

“Kinect for Xbox 360 offers fantastic new ways to be entertained for the whole family,” said Xbox Europe boss, Chris Lewis.

“With full body, voice and multiplayer play straight out of the box, Kinect is a unique way for everyone to enjoy controller-free fun and entertainment.”

Kinect bundled with Kinect Adventures will cost £130.

“More than” 15 games will be available at launch, Microsoft said today,

The 4Gb 360 is to launch on August 20 in the UK. It’s the Slim design with 4Gb of flash memory, basically.

Kinect games – including Kinectimals, Kinect Sports and Kinect Joy Ride, will retail for £40.

MS confident 360 owners will see value in Kinect

In the wake of the announcement, Microsoft’s Aaron Greenberg said the firm is confident consumers will see value in Kinect’s price-point, as it includes the $50 Kinect Adventures game as well as the camera, essentially making the sensor a $100 purchase.

Speaking with Eurogamer, Greenberg said marketing research conducted by Microsoft found consumers weren’t leery of the price, and Kinect shooting to the top of Amazon.com pre-orders was further proof the company has got it right.

“We obviously don’t make pricing decisions without doing our research. We’ve done a number of pricing studies on a global scale across a whole variety of audience segments,” he said. “When we talked to consumers about the different types of experiences you get with Kinect, we found that that sensor with the full game at $149 does quite well.

“We’ve even seen some of the retailers put up some speculative pre-orders for just the sensor as a standalone at $149. On Amazon.com, for example, it jumped to one of the top two things in the videogame category coming out of E3. Now we’re saying it’s not just $149, but you’re also getting a full $50 retail game as part of that.

“That said, there’s a tremendous opportunity here to drive new console sales. There will be a whole new wave of consumers looking for all new ways to experience games and entertainment. To be able to do that with the console plus the sensor and the game at that value is pretty unprecedented.”

Kinect itself has no date for Europe, but Microsoft announced a US release of November 4 during E3.

Chris Lewis has said previously Kinect will launch during November in Europe across the key markets

Breaking news

81 Comments

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  1. mortiferus

    not good… I was hoping it would be no more than $129…

    #1 4 years ago
  2. Syrok

    Bit expensive if you already have a 360.

    #2 4 years ago
  3. AHA-Lambda

    “today announced the all-new Xbox 360 4GB console, the revolutionary Kinect sensor and “Kinect Adventures” packaged together for £249.99.”

    FUCK THAT!

    #3 4 years ago
  4. xmaster dosx

    it they go with a 250GB hard drive with kinect for 399$ i think thats ok but anything more is to much

    #4 4 years ago
  5. Quiiick

    KINECT is way too expensive, just like Sony’s MOVE! :(

    It’s targeted at a casual audience, so most likely this will only sell well to new customers who buy it bundled together with new consoles. And even THAT is questionable!

    Kinect & Move are DOA!

    #5 4 years ago
  6. Razor

    Whaaaaaaaaa

    #6 4 years ago
  7. DeSpiritusBellum

    I really like my Xbox, but I’ll go for a Nintendo DS instead.

    I got a feeling this is gonna be an uphill battle for Microsoft.

    #7 4 years ago
  8. Boris Fett

    The price for the 360 with Kinect is pretty decent, and the 4GB of memory will be more than enough for the casual audience its aimed at. They’re definitely inflating the price of the peripheral by itself though.

    Looking forward to it though, and intend to buy it on launch.

    I’m guessing it’s probably going to be about 149 in Euros.

    #8 4 years ago
  9. Gadzooks!

    @5

    Agreed. Both are far, far too expensive. Kinect is almost double the price it should be, in fact.

    #9 4 years ago
  10. No_PUDding

    I am not unhappy to hear the death knell for motion control, this generation.

    #10 4 years ago
  11. reask

    Hmm hard to say really but as others have said with the all in bundle it might tempt new customers.
    Im thinking mum and dad here looking to get into gaming.
    Well honey the Wii is really cool and trendy.
    Hes thinking f**k that for a game of soldiers I want to take peoples heads off in Hi def.

    You know what darling that animal game looks really cool and as for the dance one, well who needs Wii fit.
    Bang bobs your uncle and fanny’s your auntie.

    Sorry for been such a sexist sod but hey its the internet. :)

    #11 4 years ago
  12. Patrick Garratt

    That’s fully updated with all the US and UK info now.

    #12 4 years ago
  13. Robo_1

    Masssive lols. The arcade pack isn’t so bad, but without any real killer app, I can’t see this shifting much as a stand alone.

    Although that said the popularity of the 360 S caught me off guard too, so maybe they’ve got a loyal enough user base to take the hit.

    #13 4 years ago
  14. Xuchilbara

    Why are you guys saying the Move is too expensive? $100 and you get the two controllers, camera, and a game…. Sounds like a pretty good deal to me :-\

    #14 4 years ago
  15. Boris Fett

    @13 Dance Central.

    Regarding price, Microsoft have the money to keep this going as long as they have to get it into people’s homes, even if that takes 5 years.

    #15 4 years ago
  16. Erthazus

    Can’t say if this thing will move or not, but the price is just ridiculous in my opinion.

    I have PS Eye, but even with that i won’t buy Playstation move.

    Move and Natal don’t have decent games, just Rip Off’s. (Sorcery for Move is cool, but one game? Lol no.)

    @15 Dance what? It is that game where some nerd at E3 started to dance like a pro? Or it is that game from Konami’s Press conference? Dance Masters or?

    Jesus Christ, gaming is in a big danger.

    #16 4 years ago
  17. Droid

    That’s a total rip off. If they don’t drop that price very soon after launch I can’t see it doing well at all. Can buy so many other things with £129. You can even buy the whole console for cheaper than that.

    #17 4 years ago
  18. Boris Fett

    @16 You mean this guy? It’s the Harmonix one.

    I played both of them at E3. The Konami one is trash.

    #18 4 years ago
  19. Erthazus

    @18 http://www.youtube.com/watch?v=0OT1eI96fBk this guy. So hillarious. :D

    #19 4 years ago
  20. AHA-Lambda

    “Kinect games – including Kinectimals, Kinect Sports and Kinect Joy Ride, will retail for £40 in the UK and $50 in the US.”

    hey whats up with the price difference?

    #20 4 years ago
  21. Boris Fett

    @19 Oh right, that. Yeah, I didn’t believe for a second that he was a beginner. Still love the game though.

    @20 Because they’re different currencies?

    #21 4 years ago
  22. Eon

    Quite gutted at that price. It’s a shame, I’ve gone from definitely purchasing Kinnect to waiting for a decent price drop before I purchase it. I would’ve bought it day one if it was £100 or less. Not willing to pay that extra £30, ah well…life goes on.

    #22 4 years ago
  23. Zurtech

    Well that’s Kinect failing… by about £70 over the max price I’d pay for it. And I tend to but loads of useless overpriced crap as it is.

    #23 4 years ago
  24. The Hindle

    I can actually see this being a huge success same with Move, Nintendo would do well not to underestimate them.

    #24 4 years ago
  25. AHA-Lambda

    @21 – $50 is a discounted retail price though, £40 is still full price. Why?

    At least put the games to £30 ffs

    #25 4 years ago
  26. TerryWogan

    Least interesting embargoed news event ever.

    #26 4 years ago
  27. Patrick Garratt

    Updated with Greenberg comments.

    #27 4 years ago
  28. freedoms_stain

    No dice Microsoft.

    #28 4 years ago
  29. theevilaires

    MOVE all the way. :D PEW! PEW! PEW!

    #29 4 years ago
  30. Erthazus

    So basically that shit with 149.99$ was a trick from Greenberg from the start.

    It’s going to be interesting if this camera will sell.

    #30 4 years ago
  31. Patrick Garratt

    I’d be extremely surprised if both Kinect and Move aren’t very successful.

    #31 4 years ago
  32. The Hindle

    So you think they will succeed Pat?

    #32 4 years ago
  33. _LarZen_

    Move is gonna win this motion war, people saying it’s to expensive need to move out from mama and get a job.

    Here are SOME games that support Move…no support for Kinect on any of this games.

    echochrome 2
    Tiger Woods PGA TOUR® 11
    Toy Story 3: The Video Game
    The Lord of the Rings: Aragorn’s Quest
    Resident Evil®5 Gold Edition
    Time Crisis: Razing Storm
    R.U.S.E.
    Heavy Rain
    Sly Collection
    LittleBigPlanet 2
    Disney Tron Evolution the Video Game
    SOCOM 4
    Sorcery
    Killzone 3

    #33 4 years ago
  34. Erthazus

    @33 Except that why do i need to play Killzone 3 or SOCOM 4 with Move controller?

    #34 4 years ago
  35. Patrick Garratt

    @32 – I think they’ll both succeed, yep.

    #35 4 years ago
  36. WetSnake

    Damn, I was looking forward to use Kinect interaction with the dashboard….

    Well I guess I should go for PEW PEW PEW :D

    #36 4 years ago
  37. theevilaires

    Hey Erthazus you moron no one said it was mandatory.

    #37 4 years ago
  38. Droid

    @33 Roughly 1/2 a weeks pay @minimum wage just to buy this. I think you’ll find those with jobs wont have much time to use this device anyway.

    #38 4 years ago
  39. G1GAHURTZ

    Rip off.

    @ 35: I think they’ll flop.

    #39 4 years ago
  40. Erthazus

    @37 Exactly. It’s not mandatory, so the reason to buy Move is … ? ZERO.
    Except if you want to play Wii Rip Off’s or Sorcery/Harry Potter clone. (One OK game only for now).

    But to play these games (Killzone’s, Heavy Rain’s) with another controller to spend additional bucks, WOW. How far we can go.

    PS: I will be at Gamescom this year and will try these two piece of plastic shits.

    #40 4 years ago
  41. Anders

    Regardless of the price, Microsoft will market the shit out of this thing. As will Sony with Move. And both products are appealing enough to make them at least somewhat successful.

    #41 4 years ago
  42. theevilaires

    @ 40 Well when you’re done using them Kinect them in your ass then MOVE around the show floor like the PC HOMO you are! PC prick. RAM the latest high tech graphics card up there while you’re at it too :D

    #42 4 years ago
  43. G1GAHURTZ

    @41:

    Market it to who? It’s not aimed at core gamers. It’s aimed at casuals… The type of people who are buying Wii’s. The type of people who don’t currently own a 360.

    So MS are basically going to have to try to convice people to buy a 360 (£199) and Kinect (£130) as well.

    Why would any casual do that, when they could just get a Wii (£150) instead?

    #43 4 years ago
  44. Erthazus

    @41, even if consumers will think that they are great (LOL), still to buy one of these devices you need to go through barriers.

    One kinect is a puzzle, good luck for casual Mom to buy Xbox 360, than connect it to Xbox live, to use the controller and connect Kinect. Jesus.

    Wii is the best product.

    #44 4 years ago
  45. G1GAHURTZ

    WHAT THE……?????????

    ???????

    ????

    ERTHAZUS, stop coming with a vaguely similar point to mine!!!

    SHOCKING BUSINESS!!!

    #45 4 years ago
  46. ianbenoir

    OMG! IS KOTICK WORKING AT MICROSOFT!?!?!

    #46 4 years ago
  47. freedoms_stain

    Pat has to say they’ll succeed so they’ll send him free stuff.

    #47 4 years ago
  48. Dannybuoy

    If I had a 360, which I don’t, I’d say that wasn’t really a mass market price. Just saying

    #48 4 years ago
  49. theevilaires

    Even when you think $100 it still seems too much right? $100 for a camera add-on…think about that. MOVE is priced just right. Still maybe too steep for most but at least its not NATAL price.

    #49 4 years ago
  50. Boris Fett

    http://child-of-eden.us.ubi.com/

    This right here is worth the price.

    #50 4 years ago
  51. Withnail

    @50
    Child of Eden will be better with rumble, just like Rez.

    #51 4 years ago
  52. Erthazus

    @50 No.

    It’s beautiful. Fact. But for that XBL/PSN title to buy Natal or Move is just ridiculous.

    Only a tool will do that, there are lots of these types of games without a need in move or natal.

    It’s not original in anyway. It’s a simple shooter but with beautiful art style.

    #52 4 years ago
  53. Boris Fett

    @50 I never used rumble for Rez. It distracted from the sound in the game itself.

    @51 What? Flower is one of my favourite games in years, and it’s a downloadable title that only relies on Sixaxis motions to work.

    #53 4 years ago
  54. Erthazus

    @53 Flower is also my favourite game in years. But i didn’t payed 100$ for Sisaxis or PS3 just for downloadable game.

    #54 4 years ago
  55. Boris Fett

    @54 Downloadable games have been some of of my favourite games experiences of this generation. So… *shrug*

    #55 4 years ago
  56. ZarraN

    150$ FAIL

    Do you believe anyone will pay 150$ for camera, one week ago I could get the arcade for the same price. I’m not buying me console twice.

    #56 4 years ago
  57. Psychotext

    They just flat out killed this before it even given a chance. Gotta love beancounters.

    #57 4 years ago
  58. Blerk

    MS confident 360 owners will see value in Kinect

    Mmmm….. no. Not even remotely.

    #58 4 years ago
  59. The Hindle

    Sooooooo who expects this to succeed? Personally i think it will and like i said eariler Ninty should watch thier backs.

    #59 4 years ago
  60. Blerk

    At that price? Not a fucking chance in hell.

    #60 4 years ago
  61. The Hindle

    :D LOL

    #61 4 years ago
  62. Crysis

    so it took them that long to confirm the price their site even listed?!?!

    #62 4 years ago
  63. LordCancer

    curious what research told them I’d buy this cause kinect adventure is such a great value the camera is like $100 purchase, just. fail.

    #63 4 years ago
  64. No_PUDding

    There’s several things that have failed in several different ways this generation.

    One of them is console manufacturers relying on ‘value’ as a selling point on an unproved product.

    #64 4 years ago
  65. Boris Fett

    An over-inflated price certainly never did the Wii Balance Board any harm. Just saying.

    People seem to be incapable of looking at this long term. Not only will it eventually go down in price, but its also likely to be shipped with more units in the future.

    Kinect is here to stay for a while, whether you like it or not.

    #65 4 years ago
  66. Crysis

    similur price as thier arcade console too :P-also i know this is off topic, but can i use a USB flashdrive on the 360 exactly like the hdd, i wanna get a cheap arcade unit, but i also want to use dlc i have previously payed for

    #66 4 years ago
  67. frostquake

    G4 just announce this on ATOS with Adam Sessler…They are saying it is a FAIL!!! And that the pack in game is such a HORRIBLE game they should be PAYING the consumer to play the pack in game, and not the other way around!!!

    NO WAY NO HOW!!!! #KinectFail…Time to Tweet

    #67 4 years ago
  68. LOLshock94

    even if this was 100 i wouldnt pay

    #68 4 years ago
  69. Brol

    If ever Nintendo reduce the price of the Wii (and I believe there’s plenty of room for that), good luck to Microsoft to sell this to casual players…

    #69 4 years ago
  70. Crysis

    also, u brits are paying an extra an extra 33% over the american price, just thought u should know, even we aussies are getting this cheaper than you, we’re paying $24/£15 above the US, u guys are paying $50/£32 above the US (these are American Dollars, not Aussie dollars)

    #70 4 years ago
  71. G1GAHURTZ

    VAT.

    #71 4 years ago
  72. Crysis

    Pretty sure the companies can get their tax back, in the end, it only effects us (the consumer)-we aussies pay GST-which is about 10% of every single product.
    so in the UK, do companies increase the price of the product to compensate for the tax, which they later get back?

    #72 4 years ago
  73. Holesome

    Anyone here buy Rockband or Guitar Hero Band packs? Anyone remember spending over $200.00 for that? Raise your hands now. As far as I know those games sold just find at that price.

    You could get Kinect with the game included and another game of your choice for the same cost as a Rockband or Guitar Hero set when it came out.

    Sure we’d all like it cheaper but $149.99 isn’t much out of whack now is it.

    Show me one really good game that has not yet been shown for Kinect and it’ll cinch the deal for me.

    #73 4 years ago
  74. Withnail

    The value chart that MS have produced is a tacit admission that it is expensive.

    #74 4 years ago
  75. freedoms_stain

    @72, they certainly don’t get all their tax back, however VAT is a form of sales tax burdened on the consumer rather than the manufacturer, 17.5% of the value is added in tax, 20% as of January. Increasing sales tax btw, very common tactic by conservative/right wing governments to increase tax revenue while making sure the richest pay a smaller %age of their earnings in taxes as lower earners by necessity spend more of their earnings on the essentials just to live.

    #75 4 years ago
  76. Blerk

    Having had time to sleep on this and contemplate it more carefully…… it still looks fucking ridiculous even in the cold light of day. :-D

    I seriously can’t imagine this being anything more than dead in the water from day one. It’s too expensive for the hardcore without serious games, it’s too expensive for the casuals who don’t already own a 360, it’s too expensive for the curious who aren’t sure whether they’ll like it or not, it’s…. too expensive. Full stop. The end.

    #76 4 years ago
  77. frostquake

    @ 73 Holesome

    I bought Guitar Hero, all Versions, Game w/guitar for $19.99 US on Amazon 24 hour Deal of the Day! Free Shipping NO TAX

    I bought DJ Hero, Turn Table w/ Game for $29.99 on Amazon 24 hour Deal of the Day! Free Shipping and NO TAX.

    I bought Rock Band 1, That Huge Massive Box with Drums and Guitar for $49.99 on clearance at a Local WalMart with Tax $55.00 US.

    There is NO WAY…NO FREAKING WAY I will pay $150.00 US plus 10% Tax in my State for the Kinect.

    I will buy it on Clearance around $40.00 US just for the Freaking Microphone. I love the Wii’s Microphone that sits on my TV. I HATE wearing a Headphone on the Xbox 360…So I will buy it for the Microphone when the Kinect goes on Sale or Clearance at $40 US or less, and believe me it certainly will go on Clearance!!

    So while you Holesome will pay TOP price for an over priced product, I will not and have not to this point and don’t plan on doing it any time soon, unless of course the Economy gets better and they quit taking money out of My Fidelity accounts and Manna in the form of GOLD bars fall from the Heavens…and that looks to be at least 2 years away…SIGH!!

    #77 4 years ago
  78. Crysis

    I think of this as buying 2 new games i never wanted on day one @ that price

    #78 4 years ago
  79. Robster1979

    Is this thing going to be region locked?

    Could be potential to buy from overseas depending on your home currency and save some $$$’s.

    #79 4 years ago
  80. DGOJG

    Good luck with that Microsoft

    #80 4 years ago
  81. alterseekers

    This should be great news now that Microsoft has released an Xbox 360 with built-in WiFi capabilities. For those who already have the old Xbox 360 though, who still want to get it connected to the internet wirelessly, here’s a nice alternative. Check out the Netgear Xbox 360 Internet Connection Kit. This device acts as an adapter that connects to your wireless router, so you can get your Xbox 360 connected to the internet even if it’s far from your wireless router. If you want to check out other info about the Netgear Xbox 360 Internet Connection Kit, just visit this link: http://bit.ly/bByST7.

    #81 3 years ago