Tue, Jul 20, 2010 | 18:06 BST
Confirmed: Kinect priced at £129 and $149, bundles and 4Gb Arcade announced
Microsoft’s just confirmed a £129 price-point for Kinect in the UK. The sensor will cost $149 in the US and €149 in mainland Europe.
Microsoft has also confirmed the previously rumoured 4GB 360 Arcade replacement.
The console, Kinect and Kinect Adventures packaged together is to cost £250.
Kinect Adventures, includes 20 “adventures”: it’s the whitewater Indiana Jones thing used to show off the camera at E3.
“Kinect for Xbox 360 offers fantastic new ways to be entertained for the whole family,” said Xbox Europe boss, Chris Lewis.
“With full body, voice and multiplayer play straight out of the box, Kinect is a unique way for everyone to enjoy controller-free fun and entertainment.”
Kinect bundled with Kinect Adventures will cost £130.
“More than” 15 games will be available at launch, Microsoft said today,
The 4Gb 360 is to launch on August 20 in the UK. It’s the Slim design with 4Gb of flash memory, basically.
Kinect games – including Kinectimals, Kinect Sports and Kinect Joy Ride, will retail for £40.
MS confident 360 owners will see value in Kinect
In the wake of the announcement, Microsoft’s Aaron Greenberg said the firm is confident consumers will see value in Kinect’s price-point, as it includes the $50 Kinect Adventures game as well as the camera, essentially making the sensor a $100 purchase.
Speaking with Eurogamer, Greenberg said marketing research conducted by Microsoft found consumers weren’t leery of the price, and Kinect shooting to the top of Amazon.com pre-orders was further proof the company has got it right.
“We obviously don’t make pricing decisions without doing our research. We’ve done a number of pricing studies on a global scale across a whole variety of audience segments,” he said. “When we talked to consumers about the different types of experiences you get with Kinect, we found that that sensor with the full game at $149 does quite well.
“We’ve even seen some of the retailers put up some speculative pre-orders for just the sensor as a standalone at $149. On Amazon.com, for example, it jumped to one of the top two things in the videogame category coming out of E3. Now we’re saying it’s not just $149, but you’re also getting a full $50 retail game as part of that.
“That said, there’s a tremendous opportunity here to drive new console sales. There will be a whole new wave of consumers looking for all new ways to experience games and entertainment. To be able to do that with the console plus the sensor and the game at that value is pretty unprecedented.”
Kinect itself has no date for Europe, but Microsoft announced a US release of November 4 during E3.
Chris Lewis has said previously Kinect will launch during November in Europe across the key markets
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Posted in: Hot, Platform holders
81 comments
Older Comments
#51
Withnail
20/07/10, 9:05 pm
@50
Child of Eden will be better with rumble, just like Rez.
#52
Erthazus
20/07/10, 9:10 pm
@50 No.
It’s beautiful. Fact. But for that XBL/PSN title to buy Natal or Move is just ridiculous.
Only a tool will do that, there are lots of these types of games without a need in move or natal.
It’s not original in anyway. It’s a simple shooter but with beautiful art style.
#53
Boris Fett
20/07/10, 9:12 pm
@50 I never used rumble for Rez. It distracted from the sound in the game itself.
@51 What? Flower is one of my favourite games in years, and it’s a downloadable title that only relies on Sixaxis motions to work.
#54
Erthazus
20/07/10, 9:14 pm
@53 Flower is also my favourite game in years. But i didn’t payed 100$ for Sisaxis or PS3 just for downloadable game.
#55
Boris Fett
20/07/10, 9:15 pm
@54 Downloadable games have been some of of my favourite games experiences of this generation. So… *shrug*
#56
ZarraN
20/07/10, 11:00 pm
150$ FAIL
Do you believe anyone will pay 150$ for camera, one week ago I could get the arcade for the same price. I’m not buying me console twice.
#57
Psychotext
20/07/10, 11:29 pm
They just flat out killed this before it even given a chance. Gotta love beancounters.
#58
Blerk
20/07/10, 11:38 pm
MS confident 360 owners will see value in Kinect
Mmmm….. no. Not even remotely.
#59
The Hindle
20/07/10, 11:41 pm
Sooooooo who expects this to succeed? Personally i think it will and like i said eariler Ninty should watch thier backs.
#60
Blerk
20/07/10, 11:45 pm
At that price? Not a fucking chance in hell.
#61
The Hindle
20/07/10, 11:47 pm
#62
Crysis
21/07/10, 12:51 am
so it took them that long to confirm the price their site even listed?!?!
#63
LordCancer
21/07/10, 12:59 am
curious what research told them I’d buy this cause kinect adventure is such a great value the camera is like $100 purchase, just. fail.
#64
No_PUDding
21/07/10, 1:07 am
There’s several things that have failed in several different ways this generation.
One of them is console manufacturers relying on ‘value’ as a selling point on an unproved product.
#65
Boris Fett
21/07/10, 1:09 am
An over-inflated price certainly never did the Wii Balance Board any harm. Just saying.
People seem to be incapable of looking at this long term. Not only will it eventually go down in price, but its also likely to be shipped with more units in the future.
Kinect is here to stay for a while, whether you like it or not.
#66
Crysis
21/07/10, 1:13 am
similur price as thier arcade console too
-also i know this is off topic, but can i use a USB flashdrive on the 360 exactly like the hdd, i wanna get a cheap arcade unit, but i also want to use dlc i have previously payed for
#67
frostquake
21/07/10, 1:33 am
G4 just announce this on ATOS with Adam Sessler…They are saying it is a FAIL!!! And that the pack in game is such a HORRIBLE game they should be PAYING the consumer to play the pack in game, and not the other way around!!!
NO WAY NO HOW!!!! #KinectFail…Time to Tweet
#68
LOLshock94
21/07/10, 1:40 am
even if this was 100 i wouldnt pay
#69
Brol
21/07/10, 2:36 am
If ever Nintendo reduce the price of the Wii (and I believe there’s plenty of room for that), good luck to Microsoft to sell this to casual players…
#70
Crysis
21/07/10, 2:42 am
also, u brits are paying an extra an extra 33% over the american price, just thought u should know, even we aussies are getting this cheaper than you, we’re paying $24/£15 above the US, u guys are paying $50/£32 above the US (these are American Dollars, not Aussie dollars)
#71
G1GAHURTZ
21/07/10, 2:45 am
VAT.
#72
Crysis
21/07/10, 2:54 am
Pretty sure the companies can get their tax back, in the end, it only effects us (the consumer)-we aussies pay GST-which is about 10% of every single product.
so in the UK, do companies increase the price of the product to compensate for the tax, which they later get back?
#73
Holesome
21/07/10, 7:05 am
Anyone here buy Rockband or Guitar Hero Band packs? Anyone remember spending over $200.00 for that? Raise your hands now. As far as I know those games sold just find at that price.
You could get Kinect with the game included and another game of your choice for the same cost as a Rockband or Guitar Hero set when it came out.
Sure we’d all like it cheaper but $149.99 isn’t much out of whack now is it.
Show me one really good game that has not yet been shown for Kinect and it’ll cinch the deal for me.
#74
Withnail
21/07/10, 7:45 am
The value chart that MS have produced is a tacit admission that it is expensive.
#75
freedoms_stain
21/07/10, 8:30 am
@72, they certainly don’t get all their tax back, however VAT is a form of sales tax burdened on the consumer rather than the manufacturer, 17.5% of the value is added in tax, 20% as of January. Increasing sales tax btw, very common tactic by conservative/right wing governments to increase tax revenue while making sure the richest pay a smaller %age of their earnings in taxes as lower earners by necessity spend more of their earnings on the essentials just to live.
#76
Blerk
21/07/10, 8:30 am
Having had time to sleep on this and contemplate it more carefully…… it still looks fucking ridiculous even in the cold light of day.
I seriously can’t imagine this being anything more than dead in the water from day one. It’s too expensive for the hardcore without serious games, it’s too expensive for the casuals who don’t already own a 360, it’s too expensive for the curious who aren’t sure whether they’ll like it or not, it’s…. too expensive. Full stop. The end.
#77
frostquake
21/07/10, 10:53 am
@ 73 Holesome
I bought Guitar Hero, all Versions, Game w/guitar for $19.99 US on Amazon 24 hour Deal of the Day! Free Shipping NO TAX
I bought DJ Hero, Turn Table w/ Game for $29.99 on Amazon 24 hour Deal of the Day! Free Shipping and NO TAX.
I bought Rock Band 1, That Huge Massive Box with Drums and Guitar for $49.99 on clearance at a Local WalMart with Tax $55.00 US.
There is NO WAY…NO FREAKING WAY I will pay $150.00 US plus 10% Tax in my State for the Kinect.
I will buy it on Clearance around $40.00 US just for the Freaking Microphone. I love the Wii’s Microphone that sits on my TV. I HATE wearing a Headphone on the Xbox 360…So I will buy it for the Microphone when the Kinect goes on Sale or Clearance at $40 US or less, and believe me it certainly will go on Clearance!!
So while you Holesome will pay TOP price for an over priced product, I will not and have not to this point and don’t plan on doing it any time soon, unless of course the Economy gets better and they quit taking money out of My Fidelity accounts and Manna in the form of GOLD bars fall from the Heavens…and that looks to be at least 2 years away…SIGH!!
#78
Crysis
21/07/10, 11:11 am
I think of this as buying 2 new games i never wanted on day one @ that price
#79
Robster1979
21/07/10, 11:27 am
Is this thing going to be region locked?
Could be potential to buy from overseas depending on your home currency and save some $$$’s.
#80
DGOJG
21/07/10, 8:57 pm
Good luck with that Microsoft
#81
alterseekers
02/12/10, 6:44 pm
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