Dr Greg: AAA “opportunites are getting narrower and narrower”

Wednesday, 14th July 2010 10:45 GMT By Patrick Garratt


Speaking at Develop this morning, BioWare co-founder Greg Zeschuk warned that the triple A space is becoming increasingly tough to enter.

The exec said triple A market can be chased, but that “the opportunities are getting narrower and narrower.”

Risk-taking has come down further, and innovation is being “squeezed” out of game development’s top bracket, he said.

The games industry, he said, is becoming like “Hollywood,” with everyone chasing the next big blockbuster.

Zeschuk added that he was pleased that some veteran devleopers had decided to move to smaller teams instead of focussing on super-games.

BioWare has just announced Dragon Age 2 for release next March, although Zeschuk used his speech at the conference to talk about development process and how to make creating games “easier”.

Studio cohort Ray Muzyka was supposed to be joining Greg at the speech, but has made it through to the last 500 of the World Series of Poker in Las Vegas, if you can believe that.



  1. LOLshock94

    im an idiot and i dont really know much about games i got a habit of going on this site and commenting but what does AAA mean???

    #1 5 years ago
  2. Blerk

    Triple-A, the blockbuster, the biggest and most expensive games around, the ones with the marketing, the hype, the big names.

    Anything that costs a gazillion quid to make and gets rammed down your throat every five minutes, basically.

    #2 5 years ago
  3. subversus


    Big budget games pretty much. High quality and a lot of polish are requirement. Boring gameplay is by-product.

    #3 5 years ago
  4. LOLshock94


    kk thnx love u guys xxx

    #4 5 years ago
  5. Tonka

    AAA is one of those shit terms that everyone understands but no one can define. Like “hardcore” or “casual”.

    I think it started out as a term for credit ranking. If you were likely to pay back your loan you could get a AAA rating.

    So a AAA title could be a title that has a low risk. That boils down to:
    FPS set in the current popular war
    Shiny graphics
    On-line support
    Short single player

    I blame MS. Before they entered the stage games were more flamboyant and gay.

    #5 5 years ago
  6. Gheritt White

    @ 5:

    AAA tends to refer to the size of the combined Dev and Marketing budget. It changes gen to gen, but basically this gen if your game costs more than $20 million to make, it’s technically AAA as it implies the publisher has thrown their full weight behind it.

    However, by that token Too Human was AAA.

    I’ll shut up.

    #6 5 years ago
  7. Blerk

    Nonsense – Microsoft totally brought the gay. They gave us Gears of War, ffs!

    Actually, that’s more sort of forbidden man-love than straight-forward 70s disco moustache and shades gay. Still, at least we’ve still got Nintendo for that.

    #7 5 years ago
  8. Tonka

    How could I forgett about Gears? Gayest game ever.
    Like totally!

    #8 5 years ago
  9. LarsWestergren

    Gears of Cho-Anki.

    #9 5 years ago
  10. AHA-Lambda

    basically AAA is if it is a game with a huge budget, huge marketing and shiny graphics :P

    and it helps if it is exclusive too ;)

    Also its nice to see a studio as big and as respected as bioware admit that gaming has become too much like hollywood! >:(

    There’s a reason this september i’ll be buying deadly premonition and amnesia the dark descent and NOT halo reach

    #10 5 years ago
  11. mington

    AAA is a korean dance-pop group

    #11 5 years ago
  12. endgame

    “Studio cohort Ray Muzyka was supposed to be joining Greg at the speech, but has made it through to the last 500 of the World Series of Poker in Las Vegas, if you can believe that.” Well he DOES HAVE a great poker face. :)

    #12 5 years ago

    OH PLZ like master chief never wanted to grab arbiters ass halo is gayer than gears!!!witch is kinda off topic and irrelevant but i made my point……?

    #13 5 years ago

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