Confirmed: Sega makes “commercial decision” to miss gamescom

Tuesday, 6th July 2010 11:49 GMT By Johnny Cullen


Sega’s just confirmed to VG247 that last night’s rumours of the firm missing gamescom are true.

A brief statement from the company said the Cologne-based event remains to be “the most important European event in the calendar.”

Sega said the decision to miss this year’s show was purely “commercial,” and is not down to the location.

“Sega has made the decision not to attend gamescom this year,” said the firm.

“gamescom 2009 was a very successful show for us and continues to be the most important European event in the calendar. The decision not to show at this year’s event was not down to the location of Cologne and will not mean that Sega will never attend gamescom in the future, but simply a commercial decision made for 2010.”

Some of the big Sega titles expected on the German showfloor next month were Sonic 4, Valkyria Chronicles II, Vanquish and Shogun 2: Total War.

gamescom takes place between August 18-22.

Rough year for Sonic publisher

This year is turning into a tough one for Sega. The publisher said in April it was laying off 36 staff in San Francisco and 37 in London, a total 12 percent of Sega West’s workforce, in order to cut costs and focus on digital distribution.

Sega West boss Mike Hayes described the move as a “administrative reorganization” at the time.

A following statement said the slimming would allow Sega to “set a strategy not only to maximise revenues within the digital space but, through innovation and quality, take up a leadership position.”

It’s since been reported that Total War developer Creative Assembly is working on a sports titlepotentially an Olympic game – and that the digital-only Sonic 4 has been pushed into the back of 2010.

Sega announced a second Shogun game for PC just before E3, but it won’t release until 2011.

The publisher made waves with its LA Vanquish showing last month, and the Platinum title now seems Sega’s most exciting prospect for 2010.



  1. Joe Anderson

    maybe three shows in one year is just too much, it must be expensive to showcase games at E3, Gamescom and TGS.

    #1 5 years ago
  2. Patrick Garratt

    Added some background in there. Nasty year for Sega.

    #2 5 years ago
  3. cookiejar

    And yet people are still clinging onto the idea of Dreamcast 2.

    #3 5 years ago
  4. Patrick Garratt

    @3 – I think you’d have to be either clinically insane or “a bit stupid” to ever believe that would/could happen.

    #4 5 years ago
  5. mington

    i don’t know…An Iranian Billionaire could buy Sega and make it happen BELIEVE IT

    have i just showed myself up to be a bit stupid

    #5 5 years ago
  6. cookiejar

    @5 lol :D

    #6 5 years ago
  7. Erthazus

    If you look here at the companies history, they are doing pretty well i must say:

    but with Total Wars, Valkyria Chronicles and Bayonettas they deserve MUCH more.

    #7 5 years ago
  8. LOLshock94

    if sega really need money they would make a game with russians and terrorists

    #8 5 years ago
  9. Blerk

    Like Alpha Protocol, you mean? Oh, wait! :-D

    #9 5 years ago
  10. AHA-Lambda

    I wish alpha protocol wasn’t the bomb that it was now =/

    bad times for a company that can produce good games when it tries :(

    #10 5 years ago
  11. Bulk Slash

    The Dreamcast 2 is nearly here. It will launch with Shenmue III, Sega Rally 3, Daytona 3, VF6, Jet Set Radio 3, Crazy Taxi 4, etc, etc. I’d list more launch titles but it’s time for my medication.

    #11 5 years ago

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