Survey: 64% prefer discs to digital

Sunday, 4 July 2010 17:53 GMT By Joe Anderson


A new report from Ipsos MediaCT says that 64 percent of those questioned prefered physical discs to digital copies.

The research firm surveyed 1,000 people and found that discs are still close to people hearts.

“I believe the preference for physical discs amongst next-gen gamers reflects the potential value they derive from the pre-owned market, which is holding up the preference for physical – this is unlike the music and film markets,” said Ipsos MediaCT director Ian Bramley.

“Physical games discs have a long and well-established history, which is a deep mindset to change – particularly when gamers build a physical collection as they fear losing digital versions. In-store browsing is also important to buyers.”

Publishers do seem to understand this and have recently been trying new options to make money from the online space, while encouraging users to buy games from new. EA’s online pass is the perfect example of this.

Sony also recently said in an interview with VG247 that it underestimated users attachment to the physical product, adding it may be some time before discs disappear altogether.

Thanks, MCV.