Sections

DFC: Kinect will not help 360 expand beyond the core

Sunday, 4th July 2010 15:39 GMT By Joe Anderson

kinectbundle1

Industry analytic firm DFC Intelligence has said Microsoft is going to struggle to expand beyond its core audience, even with the release of Kinect.

The firm’s monthly brief focused on how Microsoft is hoping to lure the casual audience using its latest motion technology.

“The Xbox 360 clearly needs to diversify beyond the core first-person shooter audience,” said the report.

“Microsoft is putting almost all its eggs into the Kinect as a way to appeal to the ‘casual’ consumer and expand its user base.

“Unfortunately, based on what we have seen, DFC continues to feel that Microsoft is going to struggle to expand beyond its core audience.”

Why? DFC felt that, despite Kinect being a “cool technology,” in practical terms it’s “somewhat limited.”

“There are numerous problems with this approach, but the biggest problem is Microsoft, at its core, is simply not an entertainment company. Almost every time Microsoft has tried to emulate successful entertainment products they have failed.

“We don’t know the price of the Kinect, but it is definitely not free. An Xbox 360 with a Kinect is likely to cost as much as an annual membership at the local YMCA.”

Kinect is due to release this November.

Latest

18 Comments

  1. Crysis

    love the word ‘lure; there, they’d normally use the word ‘attract’, but hey, they’re just being more honest

    #1 4 years ago
  2. asdfasdf

    lol

    #2 4 years ago
  3. Gama_888

    an analyst got paids god knows how much to write that?
    lawd i cudda told u that for free :P

    and i cant see many of M$ “core” FPS players wanting kinect tbh?

    #3 4 years ago
  4. Anders

    The way I see it, Kinect could either become a massive flop or a tremendous success.

    #4 4 years ago
  5. Dr.Haggard

    an analyst got paids god knows how much to write that? lawd i cudda told u that for free

    Maybe, but it’s clear you’d have struggled when it came to writing it down.

    #5 4 years ago
  6. onlineatron

    I’d have to disagree.

    My parents know what Kinect is, even if they don’t understand it’s flaws.

    They see a device that allows them to play family friendly games with their children and the like… without the use of a controller and their all for it.

    The price is bound to be a deciding factor, but I can see it flying off shelves if it retails for around £100.

    #6 4 years ago
  7. Keivz

    Justin Bieber and his legion of fans say otherwise.

    #7 4 years ago
  8. Tonka

    ROLF! Planet!

    #8 4 years ago
  9. Erthazus

    For 100$ it really can take off in the casual market. Except that they all need to buy a console.

    not to mention games and if Microsoft will charge for that device for at least 100$ you can’t see them doing much profit even from Software (camera cost them for 150$ to manufacture), when casuals don’t buy a lot of casual games.

    There is a Wii, a real big deal for everyone.

    #9 4 years ago
  10. Robo_1

    @6

    Genuine question here. If your folks have expressed interest in family orientated games, what has put them off jumping on the Wii? Or do they already have a Wii, and think Kinect looks cool too?

    Regards the news story itself, I think price is a huge factor. Stuff like this is only going to help MS expand the 360′s demographic, it’s just a question of how much.

    At over £100 it would be DOA in my opinion, but then if it costs them more than that to make it, they’ll be taking a huge gamble that the economy of scale works to their advantage, and they can sell enough to bring the manufacturing cost down.
    Otherwise it could be a very costly project for them, and if that’s the path they choose to go down, they should just go all out and use it as a loss leader to prep 360′s successor for mass market adoption, and price it at sub £50.

    The core market for Kinect won’t be much beyond a few eager enthusiasts, who need the latest gadget parked under the TV. Word of mouth from them will either save or sink the device amongst traditional gamers. At least in the short term, until they release some sort of killer app for it.

    #10 4 years ago
  11. Anders

    “At least in the short term, until they release some sort of killer app for it.”

    Do you think that it will have a killer app, though? Something that will appeal to the core?

    #11 4 years ago
  12. RoarrrUK

    Dr.Haggard – lol

    #12 4 years ago
  13. Bulk Slash

    If Kinect was a cheap stand alone console I could potentially see it being a big success. But as a pricey add-on to an already relatively expensive system I don’t see it selling. I don’t think having a split install base will endear it to developers either.

    #13 4 years ago
  14. LOLshock94

    well its time to sell my xbox and upgrade my pc :(

    well least theres no mindless pubeless kids on pc

    #14 4 years ago
  15. freedoms_stain

    @9, for casual gamers? I’d assume that most of the casual gamers MS are looking to attract don’t actually have a 360 yet, that means the true cost of getting on the Microsoft branded casual motion controlled bandwagon is more like 3 times that.

    #15 4 years ago
  16. mojo

    oko i guess its time to ask this:
    Who the hwell is justin bieber?

    #16 4 years ago
  17. _Sikamikanico_

    My parents dropped by to visit me at the weekend. They’re both nearing the big 6-0. My missus was watching the E3 presentation for YourShape: Fitness Evolved, and my mum loved it, espeically for the Tai Chi. My dad even started asking how the 360 performed as a media centre.

    Both my parents think games are silly, but now are planning on purchasing an xbox…(it’ll make Christmas at the rents more bearable at any rate)

    Microsoft may perform better than some people think on this one.

    #17 4 years ago
  18. rainer

    “There are numerous problems with this approach, but the biggest problem is Microsoft, at its core, is simply not an entertainment company.”

    Hit the nail on the head.

    Microsoft is an enterprise & business company at its soul right from the very start, this is reflected in its company politics. This has been why they never clicked with consumers on a whole range of things from Windows to Zune to many other ill fated projects long before the Xbox.

    That doesn’t mean Microsoft’s products are bad it’s that they just dont get it and never really have. Microsoft’s ability to sabotage its own efforts are legendary (see the latest demise of the Kin or mess of Windows Media Center) anyone who reads the Mini Microsoft blog will get a good idea of how things operate.

    #18 4 years ago

Comments are now closed on this article.