“Some people had too high expectations” for APB, says Jones

Friday, 2nd July 2010 20:39 GMT By Stephany Nunneley


Realtime Worlds’ Dave Jones has said disappointing review scores for APB boil down to “misconceptions” and “huge expectations”.

Speaking with Eurogamer, which gave the game a 6/10, Jones said it may not appeal to the FPS crowd but would instead appeal more to tactical combat types.

“It’s not for absolutely everybody,” he said. “If some people are diehard FPS guys and Modern Warfare is their life, they’re going to struggle to make the change.

“But Splinter Cell players, or guys who are in to more tactical combat and they just love being online with their friends in a multi-player game, we’re finding we’re really resonating with those guys. There are a lot of misconceptions”.

Jones goes on to say APB being compared to a GTA MMO gave the public unrealistic expectations.

“Some people had too high expectations,” he said. “The game years ago was initially tagged as GTA MMO, which we’d never said. Obviously people put two and two together – our history and the fact it was online – and said, ‘Oh it’s going to be like a GTA MMO’. I think that’s set huge expectations. That’s not what we were building, so I was expecting that.

“I remember on GTA 1, people laughed at it because it was a 2D game when Ridge Racer appeared. They laughed at the screenshots. They said, ‘These guys are crazy releasing a 2D top down game’. But once they played the game a fair bit they go, ‘Well actually it’s kind of good fun’. And they saw past that. Crackdown was the same. Every game – I think it’s a bit of a curse of mine. We just try and make sure we do something different every time.”

APB is out today in the UK, and was released in the US earlier in the week.



  1. Eregol

    Is he talking about the hype that RTW’s PR guys themselves generated?
    So, in a way, aren’t they the architects of their own game’s demise?

    #1 5 years ago
  2. Erthazus

    As i said before, it looked like shit.

    Someone had too high expectations? So tell me Mr, where are 50-60 million dumb ass?

    #2 5 years ago
  3. AHA-Lambda


    this is probly the stupidest method of damage control from review scores i’ve seen in a long, long time XD

    #3 5 years ago
  4. Gekidami

    From what i’ve read the game is pretty much GTAIV’s MP and is in no way an MMO. Yet it still asks that you pay to play…

    #4 5 years ago
  5. Lloytron

    Too high expectations? Did they set out to make an average game then?

    #5 5 years ago
  6. Quiiick

    “Bikini girls with machine guns.”
    – The Cramps

    Don’t know to much about APB but what I’ve seen so far this song title sums it up for me.

    #6 5 years ago
  7. Robo_1

    Not the most reassuring of defences is it.. please lower your expectations.

    I can understand if it was being billed as the next big thing killer, but aside from the fine heritage of Real Time Worlds, I don’t think people had unreasonable expectations.

    Always sad to see a developer whose put a lot into a project let down by the end result though. Hopefully they’ll lick it into shape via patches.

    #7 5 years ago
  8. FRGT10

    You should said that years ago, not now.

    #8 5 years ago
  9. Dr.Ghettoblaster

    He’s right.

    Not just about his game. But all games these days.

    Better to judge a game for what it is than what it’s not.

    Admit it. We’re spoiled.

    #9 5 years ago
  10. Crysis

    maybe a gta mmo was wat they shoulda set out 2 do

    #10 5 years ago
  11. Freek

    @9, Wich is exactly what EG did. The problems they mention and the reasons they give in the review for it being a poor game all had to do with the core gampeplay. It’s a game about shooting and driving in wich the shooting and driving are not fun.

    That why it got a low score, nothing to do with wanting the game be something it isn’t.

    #11 5 years ago
  12. _LarZen_

    High expectations for a shity game…yet a other mmo game that wil live 6months?

    #12 5 years ago
  13. Dr.Ghettoblaster

    All i’m saying is leave your expectations at the door when you walk into a movie theater or play a game for the first time. I find it much more satisfying.

    #13 5 years ago
  14. Gekidami

    ^ Unless the game or movie is poor by its own merits (or lack there of). Which seems tobe the case here.

    #14 5 years ago
  15. DeSpiritusBellum

    With any game that features an open world with the ability to use guns and hijack cars, there’s only really going to be one benchmark.

    If he’s really too daft to know that, it’s no wonder APB is such a mess. Either you do it better than GTA IV (which in my oppinion wouldn’t be too high a mountain) or you go home.

    #15 5 years ago
  16. loki

    Edge -7
    Eurogaymer -6
    PC gamer UK -5,5!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    PC gamer give to PC exclusive 5,5
    Another EPIC PC FAIL

    #16 5 years ago
  17. YoungZer0

    Well … at least the game got a great character editor. Everything else was extremely MEH!

    #17 5 years ago
  18. Yoshi

    First things first… whoever has released their review already is a complete retard! This is an MMO third person shooter which you cant gather all your thoughts within 2/3 days.
    Look at IGN.. they gave impressions/review of the beta so far and they’ll be giving a proper/finishing review later when they’ve had more time with it, same with GAMESPOT and same with Gametrailers.

    BTW obviously this guys comment is stupid because he didnt need to say anything as the top part of this comment explains it all :P

    #18 5 years ago
  19. IL DUCE

    Yeah I def had way tooooo high expectations for APB…and I never buy computer games but I did and wasted 50 bucks because it has some of the worst lag ive ever seen…

    #19 5 years ago
  20. Grimrita

    Now we know why they wanted a media embargo. It is sad when the fruits of your labour turns out crap for whatever reason – however, I reserve judgement, afterall, Eurogamer gave the truely AWFUL Spore 9/10!

    #20 5 years ago
  21. SwiftRanger

    Spore was good for the expectations it had (re-)set months before its release: a funny, 5-stage game of evolution leading into an empire-building/Star Control II metagame with nothing of the deep simulation stuff of its first announcement. At least Maxis and EA were honest about this.

    APB has always been labelled as GTA Online, what’s even more, RTW labelled it as a hardcore experience similar to Counter-Strike and other competitive shooters. The problem? Shooting and driving is bollocks in APB (granted, it’s also bollocks in GTA and CS, mind you). They just forgot getting the basics right. Brave of them to put out a beta for so long but they had to re-do plenty of stuff to get this right and they didn’t. No, PlanetSide this ain’t… :(

    #21 5 years ago
  22. DarkElfa

    Do you ever notice how game companies over hype their games for months and then claim “too high of expectations” come review time.

    #22 5 years ago
  23. SplatteredHouse

    How everyone laughed at the guys that made Lair, but they included a review guide, just so that there wouldn’t be any incidents like this! Too high expectations?! What a ton of rot of an excuse that is. If they believed that people were becoming over enthusiastic about APB, then they had two choices – either use it as inspiration to meet the anticipation, or actually say something beforehand, to reset expectation to better reflect what could be delivered.

    #1 is right, they made their bed.
    Dave Jones is wrong to compare the situation to GTA (which thrived on its own controversy), along with being fun to play. Or to Crackdown, which did just fine, and couldn’t have been hurt by being tied to the Halo beta, tbf. His newest game has a large millstone around its neck: pay-to-play subscription. That’s bound to put people off if the lackluster scores/buzz didn’t already.

    I’d almost suggest treating it as a learning experience, but with the costs involved and time, that doesn’t really seem right.
    Developers should leave it to publishers to follow-up on “wrong” review scores. They just come off looking like rejected ‘Idol’ contestants, more often than not. Particularly where they were at least in part, responsible for the high bar against which the work was measured.

    #23 5 years ago
  24. Phire

    Personally, I find that taking the opinions of the customer base and then minimizing it by saying “The expectations are were too high.” is about the same as saying “We aren’t doing as good as we hoped and its all your fault.”

    I have talked with a number of people ingame who feel like the concept of the game is good, most of the gameplay is at least pretty good but the opinions begin to drop because the company itself isnt moving fast enough to correct known issues in a way that doesn’t control what they can or cannot do. Do the programmers (and other decision making people) not understand that the bottom line is mostly that people want the game to be at least fair. Pit people against others in a similar bracket. Take away the OP positions in the game. Set it up where harrassment from other players isnt what drives them to do anything.

    So, how do you intend to fix the real problems without throwing it back in the faces of the players about how unrealistic they are?

    #24 4 years ago

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