NPD May 2010: RDR clears 1.5M, Nintendo dominates hardware

Friday, 2nd July 2010 00:33 GMT By Stephany Nunneley


NPD has released May sales figures for the US, showing the third best-selling May on record after 2008 and 2009 and some monster sales for Rockstar’s Red Dead Redemption.

However, the industry as a whole was down 10 percent for the month year-on-year.

Industry sales total $823.5 million, down 5 percent

Industry sales were down 10 percent year-on-year in May, and down 5 percent over April. Total sales came in at approximately $823.5M.

Microsoft contributed the greatest share of revenue in May, with $254 million in total spent on 360 hardware, software and accessories.

However, PS3 showed the greatest percentage in growth, with platform sales across hardware, software, and accessories up 32 percent for the month, and 28 percent year-to-date.

Nintendo still dominates US hardware sales

Portable systems contributed the most to the decline in hardware sales for the month. Nintendo DS was the best-selling hardware in May, moving 383.7K units – that’s down 57.1K from the 440.8K moved in April.

Wii posted sales of 334.8K units, compared to 277.2K in April, a 57.6K jump.

During the month, Xbox 360 moved approximately 195K units, 9.2K over April.

Sony sold 154.5K PS3 units in May, 26.3K units less than April’s 180.8K.

PSP sold approximately 10K units less during May, by only moving 59.4K.

Here’s the full chart:

  1. DS – 383.7K
  2. Wii – 334.8K
  3. Xbox 360 – 194.6K
  4. PS3 – 154.5K
  5. PSP – 59.4K

When compared with April figures, both PS3 and 360 realized a unit sales increase in hardware.

However, when comparing May 2010 hardware sales year-on-year, figures fell 20 percent from $303M to $241.5M.

US hardware year-to-date:


  1. DS – 2,560,700
  2. Wii – 2,033,200
  3. Xbox 360 – 1,473,200
  4. PS3 – 1,286,200
  5. PSP – 478,300

Software sales up 4 percent at $466.3M, RDR tops

May was the tenth consecutive month of year-on-year software sales increases for PS3.

Eight of the top ten SKU’s for the month were new releases, helping raise the average selling price for software overall.

Red Dead Redemption was the best-selling game for the month, moving 1.5M  units across all platforms, immediately exceeding lifetime sales Red Dead Revolver.

For May year-to-date, 43 percent of total software units sold were online capable, compared to 37 percent in May last year.

Here’s the full chart:

  1. Red Dead Redeption (360) – 945.9K
  2. Red Dead Redeption (PS3) – 567.1K
  3. Super Mario Galaxy 2 (Wii) – 563.9K
  4. UFC Undisputed 2010 (360) – 221.1K
  5. UFC 2010 Undisputed (PS3) – 192.3K
  6. Wii Fit Plus (Wii)
  7. New Super Mario Bros. Wii (Wii)
  8. Alan Wake (360)
  9. Pokemon SoulSilver Version
  10. Skate 3 (360)

There were many high-profile titles released in May that didn’t make the top ten, some of which include: Prince of Persia: The Forgotten Sands, Split/Second, Blur, Lost Planet 2, and ModNation Racers.

ModNation Racers made it into the top 15, according to this IGN report, but neither Split/Second or Blur cracked the top 30 (thanks, Blerk).

The Big Three respond

The hardware manufacturers issued their usual statements in the figures’ wake, with MS pointing to a big hardware spike from Slim in June, Sony fixing on year-over-year growth and Nintendo just lording it at the top of the tree.



  1. Razor

    PSP is dead. Either Sony have a master plan for the PSP2, or they are clueless and shitting themselves.

    Why do I believe it’s the latter? :D

    #1 5 years ago
  2. cookiejar

    PSP as an idea isn’t dead. Just PSP in its current form is. Plenty of scope for a well thought out, refreshed Sony handheld.

    #2 5 years ago
  3. DaMan

    what ‘re the numbers for AW?

    #3 5 years ago
  4. Erthazus

    PSP is not dead yet. Sony is now aware of handheld business and it;s first successfull handheld gaming device alongside Ninty’s.

    But piracy hurt them like no other with that device.

    #4 5 years ago
  5. Stephany Nunneley

    @3 NPD stopped providing figures for 6-10 last month and only gives those out to its “clients”. Damn it and such.

    #5 5 years ago
  6. Anders

    Nitpicking rejoice: the year-on-year drop is ten percent, not five.

    Also, quite the difference in sales between the 360 and PS3 versions of RDR. Close to 400k units.

    #6 5 years ago
  7. Patrick Garratt

    I’ve given that an edit.

    We thought we’d we’d try keeping all this in the same article this month. Do you like it, or do you prefer having multiple headlines for the separate pieces of information?

    #7 5 years ago
  8. Gekidami

    Everything in one place is better, imo.

    #8 5 years ago
  9. Patrick Garratt

    I’ve added in year-to-date hardware data there.

    #9 5 years ago
  10. Mike

    I like it. Which means that you should now stop canvassing opinion. :)

    #10 5 years ago
  11. Blerk

    Those aren’t particularly impressive numbers for Alan Wake, I can’t imagine Microsoft being very happy with that.

    Equally, that’s not nearly as impressive a start for Mario Galaxy 2 as I was expecting, it’ll be interesting to see if it stays in the chart next month – New Super Mario Bros Wii is still in there after all this time, but the 3D Marios don’t seem to last as well.

    Super congrats of well done to Red Dead, though – a thoroughly-deserved set of sales figures for that, I feel.

    360/PS3 gap widening again, though? What’s going on there, I don’t remember anything that would particularly drive 360 sales last month.

    #11 5 years ago
  12. Patrick Garratt

    In that VentureBeat interview, Feder said RDR had “sucked all the oxygen out of the room” in May, which I think explains the Galaxy 2 sales.

    Not sure what the 360 boost was from, though, unless it’s just off the back of RDR.

    #12 5 years ago
  13. Blerk

    Do you remember Pachter saying that he didn’t think Red Dead could succeed? :-)

    It’ll be interesting to see what the ‘slim’ announcement does for 360 sales next month. In theory they should drop in anticipation, in practice the old-model’s been discounted all over the place.

    #13 5 years ago
  14. Patrick Garratt

    I agreed with Michael :(

    I “called” RDR on Twitter. I honestly didn’t think it’d work because of the setting. I’m playing through it now and it’s just amazing. One of my favourite ever games, I reckon.

    I reckon Slim’ll boost 360, because of the drops. I’d be surprised if it didn’t.

    #14 5 years ago
  15. Blerk

    Red Dead’s blisteringly good, I loved it to bits. Don’t see you online these days, Pat – do they not have internets at your new abode? Or have you gone over to the dark side? :-D

    #15 5 years ago
  16. Patrick Garratt

    I’ve calmed down the Twitter a bit. Was a bit mental for it. I have internet in my new house, yes :D

    I’m now a bit addicted to RDR, though. I really don’t want it to stop. I’ve never been a huge personal fan of open-world games, but I’m completely hooked by it. Bloody good show.

    #16 5 years ago
  17. Blerk

    The multiplayer’s damned good fun as well. We had a great time with the missions pack last week.

    IGN are saying that Blur and Split/Second weren’t even in the top 30! Terrible results for both of those if true.

    #17 5 years ago
  18. Patrick Garratt

    I’ve added that. Multiplayer? Bloody hell. You didn’t melt, vampire-style? :)

    #18 5 years ago
  19. Blerk

    I can only play at night. :-D

    #19 5 years ago
  20. Gheritt White

    @ 4: Piracy on the DS is arguably worse than on the PSP, but hasn’t affected sales nearly as much. Plus, as we all know, the PSP is doing very well in Japan where portable gaming is a much more popular (than Europe, at least) in cultural terms.

    What rally scuppered the PSP in the West is the price-point, I know loads of people who would have picked one up (the PSP Go, especially) if it had just been a bit cheaper. When it costs the same as a Wii, the price is a bit hard to swallow… much like YOUR DAD’S COCK.

    #20 5 years ago
  21. StolenGlory

    @14 Agreed. I just love the narrative and characters.

    Mr. West-Dickens cracks me up =D

    #21 5 years ago
  22. Patrick Garratt

    Just posted a story on Slim demand up top.

    @21 – I like Irish. Mad drunk bastard.

    #22 5 years ago
  23. RedUser

    Hi guys
    I have a question!


    #23 5 years ago
  24. Blerk

    They keep saying no, but I bet it will.

    #24 5 years ago
  25. RedUser

    i hope
    like gta and EFLC

    #25 5 years ago
  26. AHA-Lambda

    jesus at the results for blur and S/S O_O

    plus yep it does look like alan wake performed WAY below expectations

    #26 5 years ago
  27. Patrick Garratt

    @23 – I’d be surprised if it didn’t.

    @26 – Innit. I hope they did better in Europe.

    #27 5 years ago
  28. Blerk

    They’re both still on the UK chart but neither troubled the top 10 much. They’re already being quite heavily discounted too.

    #28 5 years ago
  29. Patrick Garratt


    #29 5 years ago
  30. mington

    I finished Alan wake last night, it throws a curve ball in the last ten minutes which makes you rethink the whole game, makes me want to replay it…..but not any time soon. I hope they release a gold edition with the DLC included. I wonder if the DLC wll explain the story more as as it is its left wide open for interpretation

    #30 5 years ago
  31. Blerk

    I’m on the last chapter now, I think. The first bit of DLC is due in the next few weeks, isn’t it? And it’s free with the voucher that’s included in your box, which is a nice bonus.

    #31 5 years ago
  32. Johnny Cullen

    I need to finish Alan Wake. I’m on the last chapter, but I’m stuck. :(

    #32 5 years ago
  33. mington

    I played it on hard, didn’t have too much trouble with it :/ The game gives you loads of flare gun and flash grenades on the last chapter

    Its definitely worth finishing

    #33 5 years ago
  34. mington

    When i completed it, i thought there must be a different/extended ending when you play it on Nightmare, but i don’t think there is, just a few more pages littered about.

    #34 5 years ago
  35. The Hindle

    Alan wake really hasnt done that well, what are the numbers for it? This proves that the 360 user base only really buy shooters, it should have sold way better.

    #35 5 years ago
  36. AHA-Lambda

    i’ll admit i thought AW was abit overrated and the ending in all honesty pissed me off but yea it deserves to do better when its quite sad to see that only halo, gears and cod make any impact on 360 sales -_-

    #36 5 years ago
  37. Blerk

    Heh heh – come on, Hindle – there are four 360 games in the top 10 there and none of them are shooters.

    #37 5 years ago
  38. The Hindle

    All multiformats Blerk, exclusive wise it seems only shooters sell well for them.

    #38 5 years ago
  39. Blerk

    And Fable.

    There is a serious point in that, though – I don’t think it’s that only the shooters sell well, I think it’s that Microsoft really don’t know how to market their non-shooty output. Anyone remember seeing any Alan Wake telly adverts?

    #39 5 years ago
  40. mington

    I said this the other day, they should’ve marketed it as a Action/Horror/Shooter with a TV advert showing lots of slow mo running and explosions

    #40 5 years ago
  41. The Hindle

    Indeed, but even Fable will be a shooter before long if Moleyneux comments are anything to go by :D Its a shame for Alan Wake it deserved better. Lets hope it did better in Europe.

    #41 5 years ago
  42. Patrick Garratt

    I’ll request some Wake figures from NPD.

    #42 5 years ago
  43. cookiejar

    @41 You really shouldn’t listen to what he says :D

    #43 5 years ago
  44. The Hindle

    Can someone provide me a link with the full top 20 for the NPD, its usually on neogaf but not showing for some reason

    #44 5 years ago
  45. Patrick Garratt

    @44 – We should get it today. They’ve changed a lot of stuff in the past few months, though, so I’m not sure when.

    #45 5 years ago
  46. Blerk

    The top 20 usually follows a few days later, they don’t release it straight away.

    #46 5 years ago
  47. AHA-Lambda

    wow just reading comments on gaf, ouch.

    Got to say aswell imo i cant see any major big blockbusters sales wise this yaer either apart from halo and cod…again -_-

    oh and AC brotherhood i guess given the ac2 sales

    #47 5 years ago
  48. The Hindle

    GT 5 as well id say.

    #48 5 years ago
  49. AHA-Lambda

    oh yes forgot gt5 :P

    #49 5 years ago
  50. AHA-Lambda

    31k for blur OUCH!!!!

    Seriously not good O_O,0,3292949.story

    #50 5 years ago

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