Rein: “Triple-A isn’t going away, it’s going everywhere”

Wednesday, 30th June 2010 23:12 GMT By Stephany Nunneley


Epic’s Mark Rein has said that AAA titles are not going away any time soon, and games like Gears could eventually land on mobile platforms.

Speaking during a question and answer session at the Gamehorizon conference in Newcastle, Rein told attendees that all content costs money, even if positioned under a free-to-play umbrella.

“Let’s be clear, there’s no such thing as free,” he said, adding that content costs money be it through advertising, micro-transactions or social contact exchange.

“They all pale in comparison to how much World of Warcraft and Modern Warfare are making,” he said.

Ian Baverstock co-founder of Tenshi Ventures, was also part of the panel, and was of the opposite opinion, saying: “When you start with a price point of zero, you can reach an enormous number of people,” before adding that console gaming “is still a nice hobby.”

“I’d rather sell 10 million games at $25 and have a chance to sell DLC than 5 million at $50 on a disc that gets traded around,” said Rein. “I think it’ll change, and it’ll change for the benefit of the customers.

“We’re definitely going to experiment with micro-transactions and lower-price games.

“I’m a big proponent of AAA games. Triple-A isn’t going away, it’s going everywhere. As the quality of the games go up, the cost of the games go up, you’re going to have to monetize them better.”

Rein also showed Unreal Engine 3 running on iPhone, an Android system, and iPad – which is a device Rein has been impressed with since day one.

“These are the consoles of the future,” he said, stating that should mobile phones double in power, “even two more times, you can play Gears of War on this.”

Via Edge,



  1. Malmer

    Re. last statment:

    And control it how? What buttons? Analog stick? Touch as a gaming input is not very good.

    #1 5 years ago
  2. Crysis

    i agree, & i don’t want several touch buttons appearing on the actual screen itself, i’d rather an touchscreen laptop over an ipad anyday

    #2 5 years ago
  3. Mark Rein

    The point of what I said was NOT that we’d put Gears of War on mobile, but rather that after two or three more times of doubling the power of mobile platforms they’d potentially have enough graphics and CPU be powerful enough to run a game with the level of detail that is in Gears of War. Obviously if you’re going to make games for mobiles you want to make a game that is actually designed for mobiles.

    #3 5 years ago
  4. _Sikamikanico_

    As insane as all this mobile technology is getting, it makes water at the mouth when thinking about the next console generation. :D

    *waves at Mark Rein*

    #4 5 years ago
  5. Freek

    If actaul executives start registering acounts (asuming for a second he’s for real) then it’s going to become increasing less enjoyable to poke fun at the PR nonsense these companies putt out.

    Or perhaps more fun, depending on how you look at it :D

    #5 5 years ago
  6. LOLshock94


    wye aye man pet

    #6 5 years ago
  7. frostquake

    “I’d rather sell 10 million games at $25 and have a chance to sell DLC than 5 million at $50 on a disc that gets traded around,”

    I 100% agree with this, but as a consumer have no idea how to make this happen or if a consumer can even make this happen.

    I think that this will have to come from within the internals of the game industry.

    The concern I have as a consumer, is that if the industry trends this way, by releasing a game at $25, we are only going to get a 1-2 hour game, that ends up milking us to the tune of $200 once DLC is included. I would much rather pay $50 for a full experience then $25 for a much smaller experience and then be expected to shell out money every 3 months for another 1-2 hour experience, that ends up being a huge amount of money.

    This may work at first but once the consumer catches on, they will end up closing their wallets to these cheaper games, once they realize the total end cost of the entire experience of the game.

    I hope people like Mark Rein understands this, and that the industry can create a little self control in trying to grab a quick buck up front and then milk its consumers down the road.

    Just a very real concern I have!

    #7 5 years ago

Comments are now closed on this article.