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Blizzard may rethink WoW sub-fees in the future

Wednesday, 30 June 2010 19:48 GMT By Stephany Nunneley

wow14

World of Warcraft’s lead designer Tom Chilton has said that it may not “make sense” in the future for the game to have a subscription fee.

Speaking with PC Gamer, Chilton said the free-to-play model being adopted by western MMOs hasn’t gone unnoticed, yet Blizzard’s not in any hurry to change the subscription plans.

“We’re not spending a lot of time thinking about it. It’s not something that’s a reality for us in the near future,” said Chilton.

“If another game comes along and blows us away it may not make sense for us to have a subscription fee. Or even further down the line, when we have another MMO out.

“I feel like they’re doing that to compete with other games that are on a similar subscriber level to what they were at. I imagine that when one of them went free to play it cannibalized some of the other subscribers. I can definitely imagine that being the case with World of Warcraft.”

Chilton said in the past that it’s possible that Blizzard could “do some kind of micro-transaction stuff”.

WoW: Cataclysm is slated for sometime this year, with an “unannounced” Blizzard MMO in the works as well.

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16 Comments

  1. mathare92

    No.1!!!

    #1 5 years ago
  2. OlderGamer

    If Blizz droped subs, opened a store where players could buy gold/gear/even rep, the gold farmers market would all but dry up over night.

    Maybe then we could game w/fear of being hacked. Why? Because to them our accounts would be near worthless.

    #2 5 years ago
  3. Gekidami

    I doubt alot of people would be happy if you could just outright buy gear instead of having to work for it in-game.

    #3 5 years ago
  4. Erthazus

    “opened a store where players could buy gold/gear/even rep”

    than game will be full of whiny little kids, cheaters, noobs and e.t.c. as always.

    + world Of Warcraft as the setting will be ruined. Blizzard will never sell gold in Free/to play. they could make scrolls for faster experience.

    #4 5 years ago
  5. OlderGamer

    See both of you fellas sound like you bought into it hook line and sinker. And there in is the problem. Blizz has shifted the focus of the game away from leveling, exploring, adventuring and more towards grinding for gear.

    So, in that regaurd your very correct, if the point is to simply obtain gear then yes buy it defeats the purpose. However, if the game was still a game, this model makes far more sense. If you countered/replaced end game oh i don’t know … new content. With a full fledged expansion instead of 5 new levels, and a handfull of new raids. But of course, the 5 new levels are just enough seperation to warrent new end game gear!!!

    Very exciting!

    Oh wait, no it isn’t.

    And I think it is because of the shift in game play dynamics and focus that has shut this possibilty on Blizz. I don’t think it is going to hurt them much in the long run.

    Personialy I am going to LoTR(free to play) this fall. In part the free service, but also the breach of security(and your a fool if you think it is all bumb users fault), of WoW.

    As for authenticator? Blizz should be shot for doing that. Look you encourage add ons. Even have them built into your interface. But w/o an official blizz run/approved site to obtain said add ons, several of your users open themself up to hacking. You also put so much focus on Gear, that GS becomes more important then anything else, and it your ticket to raing. This creates a rush of wow sites that “calculate GS”. Again opening your users up to attack.

    But!! But wait, for your own piece of mind, you can buy(from blizz no less) an authenticator!!

    Simply put, if blizz has a way to further protect its users, it should be provided for free as part of their service. Plus it is in the best interest of Blizz and the game to keep its users as safe as possible.

    What? Hacked? Me?

    Yes.

    But i went extreme measures. I did a complete reformat. Had my wife(an IT guru/sec head at Xerox), comb over the system before and after. Found nothing using the best tools in the sec biz. We never lend account info, share email etc. We got hacked … again. I stake every level 80 toon I built that it was NOT us.

    Ok lol, got carried away.

    /Rant off.

    But yes Blizz should design future MMOs to be sub free, will never work the way wow has changed over the years.

    #5 5 years ago
  6. endgame

    it doesn’t make sense now unless u’r in the ripping ppl off business.

    #6 5 years ago
  7. Phoenixblight

    @5

    As Chilton says will not happen unless they lose their sub base or they have a new MMO to push which is going to be supposedly announced this Blizcon.

    You forgot to mention all those said addons you can get from community sites that have been tested and even having a rating system to know which are funky. You don’t need a GS to raid or PVP.
    You don’t have to buy an authenticator, they have it for free for those that have Ipod touch or Iphone or a smartphone. They could have made the prices for these authenticators to be skyhigh like so many virus scanners *cough* MCafee*cough* but did they? No its for 6 dollars plus shipping and they are even considering it to come with WoW.

    #7 5 years ago
  8. hitnrun

    Eventually the game will just be so damn old that it could make sense to pull the plug and end the subscription model.

    WoW is still currently a creative focus for Blizzard (well…sort of), but at a certain point in the not-too-far future it’s just going to be a cash cow. Rather than quietly watch its subscriber numbers fold, they’ll likely throw the gates wide open and manage it like a Facebook game, farming (zing!) what money they can.

    Anyone who thinks Blizz will care about the game up to that point, the players, and their characters…you should really know better by now. Heck, they didn’t care before they were part of Activision.

    #8 5 years ago
  9. OlderGamer

    Sigh.

    Ok.

    “You forgot to mention all those said addons you can get from community sites that have been tested and even having a rating system to know which are funky.”

    None of wich are monitered by Blizz themselves. All of which are open backdoors for maleware/spyware and the likes. I was told by a blizz rep, on the phone that curse client(for example) is a known way for malicous deleivery. I can not vouch for the acuracy of that statement. But needless to say I am add on free at this point.

    “You don’t need a GS to raid or PVP.”

    PvP, no. Good luck getting into a nice iCC25 w/o someone judging your GS. And good luck clearing w/a group that doesn’t. GS equals almost everything in the game. Obviously, you have to know how to play, know the top rotations(which btw are often discused on said community sites whos forums often require logins, of course you should never use the same email, login keys etc in those as you do to login on wow – most everyone knows that I am sure some don’t). But it goes along with my point.

    “You don’t have to buy an authenticator, they have it for free for those that have Ipod touch or Iphone or a smartphone.”

    Of course those are cheap and cost effective.

    “They could have made the prices for these authenticators to be skyhigh like so many virus scanners”

    Or they could have used it as a way to beef up user security.

    “*cough* MCafee*cough* but did they? No its for 6 dollars plus shipping and they are even considering it to come with WoW.”

    Or they could have used it as a way to beef up user security. To begin with.

    #9 5 years ago
  10. lirky

    It works for starcraft brood war, and diablo II lod. It would work for any game premium content would be optional.

    #10 5 years ago
  11. Phoenixblight

    @9

    “Good luck getting into a nice iCC25 w/o someone judging your GS. And good luck clearing w/a group that doesn’t.”

    I am actually in a guild that raids ICC25 and I personally do not use any GS add ons or sites, the Guild leader and officers may but thats not my problem. They know that I do my class well.

    ““They could have made the prices for these authenticators to be skyhigh like so many virus scanners”

    Or they could have used it as a way to beef up user security.”

    Maybe but how would they do that exactly? If a computer or login ID is compromised Blizzard has no way other than an authenticator to know if its really you. Again Blizzard have discussed and mentioned in the forums where they plan on releasing the authenticator with the packaging of WOW.

    “which btw are often discused on said community sites whos forums often require logins”

    I have a few sites I go to and none of them I use like elitistjerks require me to have a login.

    #11 5 years ago
  12. OlderGamer

    @11

    “Or they could have used it as a way to beef up user security.”

    Maybe but how would they do that exactly? If a computer or login ID is compromised Blizzard has no way other than an authenticator to know if its really you. Again Blizzard have discussed and mentioned in the forums where they plan on releasing the authenticator with the packaging of WOW. ”

    Easy enough to do. If they can “put it in the box” they could allow the download(maybe in a patch) of the thing.

    Both times I was hacked, I had an unautherized Athenticator placed on my account. Infact a lot of folks seem to have that trouble, it effectivly locks the owners out of their own accounts. I don’t have any great insight to that, I just find it ironic.

    Glad to see your add on free. Safest way to be. I am pretty sure wow heros is safe too – no log in info. However I have read in the forums(wows) that some sites install phising software/loggers/rootkits even at the front end. No download needed. No login needed. No clue if that is even possible or not. The amount of ignorance(intended and otherwise) is massive when it comes to the increase in wow account hackings. So I don’t like to add to it. But on the safe side of thinmgs, I don’t really do much but login and play. I stay away from wow related sites now a days.

    #12 5 years ago
  13. Phoenixblight

    “Both times I was hacked, I had an unautherized Athenticator placed on my account. Infact a lot of folks seem to have that trouble, it effectivly locks the owners out of their own accounts. I don’t have any great insight to that, I just find it ironic.”

    Thats what they do give them enough to get all the shit needed and locks the owners out to do things. There is a way to block them from the game you can log in on the battle.net and when it ask you for keycode from the authenticator you put the incorrect code 3 times and it then locks the hacker out. I did it then I had to deal with Blizz CSR and hour or so later got my account back with 5 bag full of herbs to sell and few hours later I had all my gold, badges and gear back.

    “Glad to see your add on free. Safest way to be. I am pretty sure wow heros is safe too – no log in info.”

    Well with what Blizzard has done with the UI over the years every patch or so there is one less reason to install an add on. Now if they made a bag organizer….

    #13 5 years ago
  14. OlderGamer

    “Well with what Blizzard has done with the UI over the years every patch or so there is one less reason to install an add on. Now if they made a bag organizer….”

    Agreed!

    #14 5 years ago
  15. frostquake

    And Everything everybody just talked about is why I have Never Played WoW and never will, unless it goes free.

    WoW has to take away all those reasons for being Hacked.

    As for buying Gold, Weapons, Armor and Such. They should just give you the basic load out for NOOBS and not allow them to Pay Real world dollars for certain items until they reach a certain level, that way you keep the High End items out of Noobs unless they are willing to grind, then they can buy the items with real world money

    Just wondering, since Guild Wars is Free, I never see anyone talking about hacking of accounts with that game…Things that make you go Hmmmmmm?

    #15 5 years ago
  16. StolenGlory

    Gear score is a secondary concern (at least to our RG) in ICC25 (more so now due to the +25% buff – and also due to the abundance of frost badges from dailies, ICC 10 and weekly’s – no excuse) to player awareness in my opinion – especially in the heroic encounters.

    I would much rather gear up someone who knows his rotations, has self-awareness of where they are standing and their aggro, than some chump strutting around in iLvl264+ gear who dies either from their own aggro or from standing in the *insert colour here* shit every other time.

    #16 5 years ago

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    Microsoft’s April Games with Gold collection is being doubled. For the month Xbox Live Gold members will receive six instead of three games free. Here’s what’s on offer: Pool Nation FX: Available all month on Xbox One Child of Light: Available all month on Xbox One Gears of War: Judgment: Available from April 1-15 on […]

  • Pokemon players can grab a code for Shiny Charizard at GAME in April

    Pokemon Omega Ruby and Alpha Sapphire players along with Pokemon X and Y owners can grab a free, rare Shiny Charizard from April 3 at one of GAME’s 320 stores in the UK. The redeemable codes for the character will be made available upon request and no purchase is necessary. Those who pop into one […]

  • F1 2015 will arrive on PC, PS4 and Xbox One in June, includes Mexico circuit

    Codemasters has announced its F1 franchise will make its series debut on PlayStation 4 and Xbox One this June with the release of F1 2015. The game was developed using a new engine and contains improved handling and physics for all vehicles and parts attached. This includes: engine, transmission, aerodynamics, fuel tank, force feedback, suspension […]

  • Mortal Kombat X video confirms Liu Kang as playable character

    Liu Kang has been confirmed as a playable character in Mortal Kombat X in the latest video. You’ll also notice Bo’ Rai Cho in there as well. In the Shaolin trailer above you also get a look at Kung Lao and Kung Jin who is new to the series. Apparently, Raiden’s past champions of the […]

  • Short teaser for Star Wars: Battlefront shows the Battle of Hoth

    A short teaser for Star Wars: Battlefront has been posted by EA on Twitter. Well, that speeder isn't going anywhere. Can someone give us a lift to @SW_Celebration http://t.co/srEVrAA0zl #SWCA https://t.co/4W4LG8myke — EAStarWars (@EAStarWars) March 25, 2015 The teaser shows vehicles which we could be using in the game, but it mainly shows the snowy landscape […]

  • Pillars of Eternity releases today – get all the review scores here

    Pillars of Eternity, which still stands as the second most-funded video game on Kickstarter, finally releases today. It’s also getting some rather positive reviews scores, which we’ve rounded up for you. The isometric, party-based RPG from Obsidian Entertainment was one of the first video game projects to take to Kickstarter, and hit its $1.1 million […]

  • Take an in-depth look at Evolve’s Behemoth monster and four new hunters

    Evolve’s fourth monster, the Behemoth, as well as the four new hunters are shown off in new gameplay video. Evolve’s latest gameplay trailer gives everyone a good look at each of the four new hunters and the massive Behemoth monster. The hunters can be bought either separately or though the hunting pass, while the monster […]

  • PS4 firmware update 2.50 causing issues with Killzone: Shadow Fall

    The suspend/resume feature in PlayStation 4′s 2.50 firmware update is causing some issues with Killzone: Shadow Fall. Killzone: Shadow Fall developer Guerrilla has said that the game is experiencing some issues in some instance where the suspend/resume feature is used. The timing of when players put the game in suspend mode does have an effect, […]

  • Bungie on Destiny matchmaking: “We believe there’s no substitute for a pre-made team”

    Crazy though this may seem, it’s possible that Destiny shipped according to plan. History points to community as a crucial component, far from the contingency that many now suspect. Paul Davies spoke to Bungie for clarity. “The community always engineers the best solutions for bringing players together. While Matchmaking is a great resource for introducing […]

  • Bloodborne works with suspend/resume, but only offline

    PlayStation 4′s newly-added suspend/resume feature works with Bloodborne as you’d expect, but only while offline. PlayStation 4 received the long-awaited suspend/resume feature today as part of firmware 2.50, and people are starting to test it out with various games. Bloodborne does work with the feature, but only if you play offline. Playing online is arguably […]

  • This is what Crossy Road looks like in first-person

    Crossy Road is fun and addictive. But in first-person, it’s mostly frightening. YouTube user Andy Front Films likes Crossy Road so much he decided to show off what it would look like in first-person. If crossing roads quickly and watching around for cars and trains, all of this as the camera chases you felt intense […]

  • Take a small behind-the-scenes peek at Mass Effect 4

    BioWare cinematic director Ken Thain has given us a very slim look behind the scenes at some motion capture work from the upcoming Mass Effect game. The upcoming Mass Effect game, whether it ends up being called Mass Effect 4 or not, will most definitely incorporate some form of motion capture work. How do we […]

  • Borderlands: The Handsome Collection – 8GB day one patch on PS4, 16GB on Xbox One

    Day one patches for Borderlands: The Handsome Collection are pretty hefty. Both the PlayStation 4 and Xbox One versions of Borderlands: The Handsome Collection require players to download lots of gigabytes to make the experience as smooth as possible. The PlayStation 4 version has an 8.31GB day one patch. The Xbox One version however has […]

  • Get a PlayStation 4 with Bloodborne and The Last of Us for $435

    If you’ve been waiting for the perfect game to get to buy a PlayStation 4, there’s no better time than the present. Amazon is offering a good PlayStation 4 bundle at the moment. For $434.99, you get a PlayStation 4 console, The Last of Us, and Bloodborne. The Last of Us is of course the […]

  • Upcoming Battlefield Hardline patch to nerf the K10, buff battle rifles

    Battlefield Hardline’s first patch will focus on weapon balance and a few changes have been proposed. Battlefield Hardline lead multiplayer designer Thaddeus Sasser posted a few of the balance changes that the team is considering for the next patch. K10: reduce bullet damage to 33 Saiga and PTR: reduce recoil to bring more in line […]

  • Call of Duty: Black Ops 3 and a new Resident Evil game coming this year, according to research firm

    According to digital games analyst SuperData, a new Resident Evil game is due this fall and that this year’s Call of Duty is Black Ops 3. In its latest report on digital console games, research and analytics firm SuperData revealed that a new Resident Evil is coming this fall. “We anticipate this month’s downturn to […]

  • Bloodborne: you can add gestures to your messages

    As players get deeper into Bloodborne, they keep uncovering so many of its little new additions, including this one. Bloodborne, like all of the Souls games before it, allows players to leave messages for other players. These messages could be used to point players towards impending doom, treasure, or just be sarcastic and witty. What […]

  • PlayStation 4 firmware update 2.50 is now live

    PlayStation 4 firmware update version 2.50 has started rolling out. Reports are coming in saying that Yukimura, PlayStation 4′s firmware 2.50 has been made available to download. The update is clocking in at just 245mb, so get downloading. 2.50 brings with it many new additions, including the suspend/resume feature, backup and restore, accessibility options and […]

  • Harley Quinn DLC for Batman: Arkham Knight is a prequel

    Batman: Arkham Knight’s Harley Quinn pre-order DLC is set before the events of the main game, according to Amazon’s description. Today we learned a few details about the pre-order DLC for Batman: Arkham Knight, namely the Harley Quinn one. According to the description on Amazon, the DLC takes place in the lead-up to the events […]

  • Bloodborne Vicar Amelia summon mystery solved

    Bloodborne players unable to summon near Vicar Amelia: here’s your solution. Bloodborne’s secrets are unfolding by the hour as clever players piece together From Software’s cunning design. Yesterday we reported problems summoning in the Cathedral Ward, before the Vicar Amelia boss fight. It turns out this isn’t a bug – or if it is, it’s […]

  • Steven Spielberg will direct film adaption of Ready Player One

    Steven Spielberg will direct the film adaption of the sci-fi, virtual world, video game themed novel Ready Player One by Ernest Cline. Warner Bros. bought the rights to the film in June 2010 and hired screenwriter Zak Penn to rewrite the previous draft written by Eric Eason, according to Deadline. The book takes place in […]

  • Bloodborne players with PS4 headsets shouldn’t forget about the custom audio

    Here’s a friendly reminder for Bloodborne players with PS4 headsets: be sure to download the Headset Companion App from the PlayStation store if you haven’t already. As previously reported, the game supports a custom Bloodborne audio mode which can be uploaded. It contains custom audio created by developers specifically tuned to enhance the audio. This […]

  • EA explains why FIFA Ultimate Team transfer prices are now platform specific

    EA has posted a blog entry explaining its FIFA Ultimate Team transfer market price ranges which now include platform-specific pricing in order to best the coin sellers. EA said it has implemented the changes to FUT over the last several weeks because it should be “fair and fun for every player,” ultimately coming to the […]

  • Game of Thrones: Episode 3 – The Sword in the Darkness now available

    In case you forgot, Game of Thrones: Episode 3 – The Sword in the Darkness was released today. It is available on Mac, PC, PlayStation 3, PS4, Xbox 360 and Xbox One. The third episode releases on iOS devices and Android tomorrow, March 26. The Sword in the Darkness finds Asher Forrester heading to Mereen […]

  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]