EEDAR: Purchase intent for Move and Kinect is low

Sunday, 27th June 2010 11:26 GMT By Joe Anderson


A report by analyst EEDAR has suggested purchase intent for both Kinect and PlayStation Move isn’t exactly encouraging.

The report claims interest in both products is “ranked relatively low” on its charts, “despite having high awareness among the core gaming community.”

While more gamers are interested in Kinect than Move, EEDAR said, it’s probably only because the Xbox 360 is in more homes in the US, adding Kinect and Move “showed near equal popularity.”

Data collected from the survey comes from traffic.

A similar report was also released last week from research firm OTX, saying 8 percent of Xbox 360’s market intends to use Kinect, while 6 percent of PS3 owners intend to use Move.

Thanks, 1UP.



  1. Freek

    But these products are not for the core gaming community and it hasn’t been advertised yet to the more casual community.
    Pointless research, who is giving these people money and WHY?

    #1 5 years ago
  2. polygem

    Exactly. I think it will be extremely succesfull after the marketing campaigns rolled off…Im not that interested in it but will buy kinect probably anyway sometime later. A lot of core gamers will do that as well i believe. The majority of the so called hardcore gamers love their gaming systems and will be too curious about it to pass out on this…

    #2 5 years ago
  3. Holesome

    Sure the purchase intent is low for people who frequent these web sites and take the polls. Typically this user bases consist mainly of core and extreme gamers who own PS3s and 360s already. (who are mostly overly opinionated and fickle fanatics anyways) Maybe 8% of this clientele is really good then?

    Move and Kinect (Kinect especially) are not targeted at this group but rather a more casual, family, and non PS3/360 new buyer and as such I’m not sure if these polls are representative of the intent of the targeted market.

    #3 5 years ago
  4. Dannybuoy

    Oh no? I preordered a move just the other day.

    #4 5 years ago
  5. Galactic_Barret

    Move is absolutely targeting the core first, which could be a cause for failure. It could also help maintain a steady purchase rate if implementation is good; Patching it into older games is good, creating games based specifically for it is better.

    I don’t know about Kinect, but if Sony stays the “core first, simple will follow” approach, at least with its existing user base, it should be decently successful over the course of a few years.

    #5 5 years ago

Comments are now closed on this article.