Retail calls for sub-£100 Kinect

Thursday, 24th June 2010 13:44 GMT By Joe Anderson


Retailers are calling on Microsoft to release its new Kinect motion camera for under £100, despite reports that the device costs $150 to manufacture.

HMV’s games chief Tim Ellis, told MCV that without the right price the device will never go mass market.

“Kinect is likely to find a significant audience with a market-responsive price,” he said.

Morrison’s games buyer Nick Sultanti said that any price under three figures will get the consumer very interested.

“Sub-£100 and Kinect will benefit immensely. People are going to compare price points between Move and Kinect, and it would be fairly detrimental if there is a major price discrepancy in favour of Move.”

ShopTo boss Igor Cipolletta added that the lower the price, the better for Microsoft’s install base.

“Predictions of Kinect price being over £79.99 will do little to engender early adopters and thus affect unit sales in the short to medium term,” he said.

Kinect was announced at E3 last week. It’s due to release in November.



  1. Dannybuoy

    Either way, £100 is a lot for a webcam. Tisk

    #1 5 years ago
  2. AHA-Lambda

    i’m sorry you couldn’t pay me to use this blasted thing >:(

    #2 5 years ago
  3. SunKing

    Everything these guys said is true. £100 and above is just too much when you’re trying to broaden your audience to casual users, who are price sensitive in their purchasing choices.

    #3 5 years ago
  4. daytripper



    #4 5 years ago
  5. Gadzooks!


    That’s a sensible price, with one caveat: It must come bundled with very good software, and that is currently a bit of a stumbling block.

    #5 5 years ago
  6. alimokrane

    Dear vg247,

    First of all, $ is not £ so $150 WONT BE £150 ANYWAY… and yes the price will have to be below £100. I think £70-80 WITH a game will do the trick.

    #6 5 years ago
  7. daytripper

    @5 £79.99 with a disc full of demos probably and a 48 hr live trial.

    if its £100 or above then MS will have lost it already.

    #7 5 years ago
  8. SunKing

    The software doesn’t have to be good as much as it should appeal to the casual audience who want something the next step up from the Wii. In other words, it only has to look good, not play good. Medium to long term, though, there needs to be better games available for the platform. The main challenge for Microsoft at the moment, though, is in getting Kinect into people’s hands.

    #8 5 years ago
  9. Filofax

    ShopTo have it up for pre-order at £124.86, seems like retail in the UK at least is going to be £100+

    #9 5 years ago
  10. daytripper

    @9 so a 360/kinect bundle with say two games will be around £320?

    cant see that shifting in bulk to be honest

    #10 5 years ago
  11. itsucks

    There are better dildos (not based on chinese 5 cm penises with SM balls ) for under 30£.

    #11 5 years ago
  12. sennasnit

    itsucks – yousuckballs

    #12 5 years ago
  13. theevilaires

    can retail call for lower prices on those expensive proprietary hard drives too? :D oh and call for better prices on the WiFi adapters thanks.

    #13 5 years ago
  14. Gekidami

    Itsucks is an expert on dildos, apparently. Not very surprising really.

    #14 5 years ago
  15. DaMan

    at least he isn’t a persistent one. I also like his posts in the sense that they’re brief and to the point, you don’t have to press space again and again.

    #15 5 years ago
  16. Gadzooks!


    Yes, if retail can call for lower prices on the hugely overpriced DS3 controller.

    Oh, and WiFi is now built in to the 360. N standard WiFi that is, the highest bandwidth available. ;P

    #16 5 years ago

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