Thu, Jun 24, 2010 | 13:47 BST
Retail calls for sub-£100 Kinect
Retailers are calling on Microsoft to release its new Kinect motion camera for under £100, despite reports that the device costs $150 to manufacture.
HMV’s games chief Tim Ellis, told MCV that without the right price the device will never go mass market.
“Kinect is likely to find a significant audience with a market-responsive price,” he said.
Morrison’s games buyer Nick Sultanti said that any price under three figures will get the consumer very interested.
“Sub-£100 and Kinect will benefit immensely. People are going to compare price points between Move and Kinect, and it would be fairly detrimental if there is a major price discrepancy in favour of Move.”
ShopTo boss Igor Cipolletta added that the lower the price, the better for Microsoft’s install base.
“Predictions of Kinect price being over £79.99 will do little to engender early adopters and thus affect unit sales in the short to medium term,” he said.
Kinect was announced at E3 last week. It’s due to release in November.
16 comments
#1
Dannybuoy
24/06/10, 1:55 pm
Either way, £100 is a lot for a webcam. Tisk
#2
AHA-Lambda
24/06/10, 2:06 pm
i’m sorry you couldn’t pay me to use this blasted thing >:(
#3
SunKing
24/06/10, 2:11 pm
Everything these guys said is true. £100 and above is just too much when you’re trying to broaden your audience to casual users, who are price sensitive in their purchasing choices.
#4
daytripper
24/06/10, 2:12 pm
£79.99
#5
Gadzooks!
24/06/10, 2:17 pm
@4
That’s a sensible price, with one caveat: It must come bundled with very good software, and that is currently a bit of a stumbling block.
#6
alimokrane
24/06/10, 2:18 pm
Dear vg247,
First of all, $ is not £ so $150 WONT BE £150 ANYWAY… and yes the price will have to be below £100. I think £70-80 WITH a game will do the trick.
#7
daytripper
24/06/10, 2:21 pm
@5 £79.99 with a disc full of demos probably and a 48 hr live trial.
if its £100 or above then MS will have lost it already.
#8
SunKing
24/06/10, 2:30 pm
The software doesn’t have to be good as much as it should appeal to the casual audience who want something the next step up from the Wii. In other words, it only has to look good, not play good. Medium to long term, though, there needs to be better games available for the platform. The main challenge for Microsoft at the moment, though, is in getting Kinect into people’s hands.
#9
Filofax
24/06/10, 2:37 pm
ShopTo have it up for pre-order at £124.86, seems like retail in the UK at least is going to be £100+
#10
daytripper
24/06/10, 2:47 pm
@9 so a 360/kinect bundle with say two games will be around £320?
cant see that shifting in bulk to be honest
#11
itsucks
24/06/10, 3:42 pm
There are better dildos (not based on chinese 5 cm penises with SM balls ) for under 30£.
#12
sennasnit
24/06/10, 3:54 pm
itsucks – yousuckballs
#13
theevilaires
24/06/10, 3:56 pm
can retail call for lower prices on those expensive proprietary hard drives too?
oh and call for better prices on the WiFi adapters thanks.
#14
Gekidami
24/06/10, 4:10 pm
Itsucks is an expert on dildos, apparently. Not very surprising really.
#15
DaMan
24/06/10, 4:35 pm
at least he isn’t a persistent one. I also like his posts in the sense that they’re brief and to the point, you don’t have to press space again and again.
#16
Gadzooks!
25/06/10, 8:22 am
@13
Yes, if retail can call for lower prices on the hugely overpriced DS3 controller.
Oh, and WiFi is now built in to the 360. N standard WiFi that is, the highest bandwidth available. ;P