Wed, Jun 23, 2010 | 10:51 BST
Tippl: Activision “concerned” about Kinect and Move price points
Activision COO Thomas Tippl has said that his company is taking a cautious approach when it comes to Microsoft’s Kinect and PlayStation Move.
Speaking to Gamasutra at E3, Tippl said he is “absolutely” concerned about high price points for both devices.
“I think as a publisher, you have to be concerned about how the price drives a lot of the outcome of how big of an install base there’s going to be.”
A successful install base will be critical to securing Activision’s support, Tippl added.
“The bigger the install base, the more likely that you can make sense out of your investment,” he said.
“So, the lower the price, the better. In this economic environment, it’s probably more important than ever… We’ll have to see how much of an install base they’re going to develop.”
Tippl said Activision will take a selective approach when choosing which of its games will include motion support.
“We have a few franchises where we think this could be an interesting value to improve the experience for the player,” he said.
“Tony Hawk is an example. We have our Rapala Fishing franchise. But it’s not going to be something that will be in every game, because I don’t think it’s one size fits all. It’s not going to enhance the experience for every game.”