Thu, Jun 17, 2010 | 11:08 BST
Microsoft: Kinect pricing to be announced at gamescom
Microsoft has revealed that it’s to release pricing information on Kinect at gamescom in August.
Entertainment & Devices at Microsoft Germany, Oliver Kaltner, explained that the company was keen not to distract people Kinect’s accessibility at this moment.
“I believe that the price point is not the critical topic, but something you need at the end of the communication in order to place a product properly into a market,” he told GamesIndustry Germany (via GI) at E3. “From that standpoint pricing is an important topic for our target groups, our partners and, of course, also for us.
“I also think it is the right decision not to determine price points now, because it distracts completely from our actual core story with all its possibilities in the area of gaming, movie, music and social entertainment. We firmly believe that we can offer an unique innovation.
He went on to add: “Being responsible for the business in Germany, it comes in handy to still have certain flexibility. In eight weeks we are at gamescom and we will know the price not later than that, because we will start to sell [to retail].”
Hints were also dropped in regards to other things we could see in Cologne in the summer.
“I am very proud to say that Microsoft as a corporation did understand, how important gamescom is. We will have a much bigger and more spectacular appearance at gamescom this year than we did last year,” said Kaltner.
“We have invested well – and because we did not unveil everything on E3 we will have also for gamescom a lot of fresh information.”
We’ll be there. Bring it.