Wed, Jun 16, 2010 | 06:25 BST
Sony doesn’t think customers will be divided over PlayStationPlus
SCEE’s Andrew House has said that the company is not worried about dividing its consumer base between the haves and the have-nots when it comes to its new PlayStationPlus service.
Speaking in an interview with VG247, House said that people are used to paying for degrees of allegiance or involvement.
“I think that people are sort of used to models emerging particularly on the network whereby you pay for the degree of allegiance or involvement that you want. We’re offering this as an option,” he said.
“I think it was in response to having heard from consumers great happiness about the variety of online services that we have been launching – about what’s available on the network overall. But there was also a voice that thirsted for more.
“They wanted more – to be part of a club that gets more and gets more on the network. So for that more involved consumer that wants to be more involved on the network, we made PlayStation+ available, and said, ‘There’s a price point associated’”.