Sat, Jun 12, 2010 | 22:50 BST

LA Times goes behind the scenes of tomorrow’s Natal event [Update]

Cirque du Soleil

Update: The broadcast schedule for the Natal Event has been posted at the bottom.

Original: The LA Times has gotten a sneak-peek from Microsoft on what to expect during tomorrow nights’ Natal Experience event at the Galen Center.

According to the article, Cirque du Soleil will be performing a 45-minute number based on how Natal helps one “overcome obstacles”.

“It’s a story about humanity, about a quest and about overcoming obstacles,” said Michel Lapris, the artistic director for Cirque du Solei. “In history, there have been discoveries that have made us leap forward as a civilization. But those technologies demanded that we master their language, the language of machines.

“This time, it’s the machine that’s adapting. The human is at the center, doing what comes naturally. Moving, jumping, talking. And it’s up to the machine to interpret what that means.”

A cast of 80 performers along with a crew of over 100 designers, set builders, engineers and seamstresses came down from the troupe’s Montreal studios to prepare for the event.

“This is a massive investment for Microsoft,” said Aaron Greenberg. “For us, it wasn’t about the money. It was about creating an experience that would be remembered forever.”

Pat will be at the event, and while we’ve been told that no cameras or other electronic devices will be allowed, the show will be broadcast live and anything that happens of interest will be posted on the site.

So, regardless, we will be covering it.

Here’s the broadcast schedule in case anyone got confused over the announcement from May – and this is straight from Microsoft PR:

  • Sunday, June 13, 7 PM PT: World Premier of Project Natal for Xbox 360, broadcast live via Spike TV and GTTV
  • Monday, June 14, 11:30 AM PT: Xbox 360 E3 media briefing, broadcast live via Spike TV and GTTV
  • Tuesday, June 15, 1:30 PM ET: MTV airs World Premier of Project Natal for Xbox 360 (previously recorded at the Sunday night performance, not live)

All companies listed are owned by Viacom, which owns MTV, GTTV, Spike, Nickelodeon, etc.

19 comments

#1

Erthazus
12/06/10, 10:24 pm

Oh my… Microsoft is going to hype Natal like a Next Generation Jesus.

So, new era is coming. New religion is coming.

“This is a massive investment for Microsoft,” said Aaron Greenberg. “”"”"”"For us, it wasn’t about the money”"”"”". It was about creating an experience that would be remembered forever.”

SURE.

#2

killercow
12/06/10, 10:27 pm

#3

Stephany Nunneley
12/06/10, 10:30 pm

@2 Per a MS PR lady I asked this week:

Sunday, June 13, 7 PM PT: World Premier of Project Natal for Xbox 360, broadcast live via Spike TV and GTTV
Monday, June 14, 11:30 AM PT: Xbox 360 E3 media briefing, broadcast live via Spike TV and GTTV
Tuesday, June 15, 1:30 PM ET: MTV airs World Premier of Project Natal for Xbox 360 (previously recorded at the Sunday night performance, not live)

#4

killercow
12/06/10, 10:31 pm

@4 yeah so we can watch it live on gt! Thanks Stephany!

#5

JimFear666
12/06/10, 10:32 pm

ewww natal…

#6

Stephany Nunneley
12/06/10, 10:35 pm

@4 – NP! I was confused myself due to MTV’s original post That’s why I asked her last week. :D

I updated the page to include the schedule. I will be watching it on Spike, so I will post anything that happens of interest. MS is expected to talk after the performance, so, I will make a post, and update it over and over. :D

#7

Alakratt
12/06/10, 10:49 pm

As much as I hate those stupid american fuckers at MS, they do know how to attract attention…even if what they’re selling is pure shit.

#8

Erthazus
12/06/10, 10:54 pm

@7 Thats always what they are Pro at. Marketing campaign is just at full force. When they are serious about the product, no matter how it’s shitty, they can hype that shit even using it by FORCE.

But sometimes, it’s just too much. Sometimes it feels like they force you to buy the product and for me they can try all they want, i don’t care until i will judge it with my opinion only.

#9

cookiejar
12/06/10, 10:54 pm

Well the show sounds more interesting than the product :D

#10

humanfish
12/06/10, 10:56 pm

“It’s a story about humanity, about a quest and about overcoming obstacles,”

Thats some pompous shit right there. Give me a freakin’ booth babe in pants doing the ‘stage show’ for cripes sake. Oh wait, MSoft are going for the family aren’t they wth this thing.

#11

Erthazus
12/06/10, 10:59 pm

By the way, it’s not that Natal event where we will see JUSTIN BIEBER? :lol:

http://kotaku.com/5555950/get-your-project-natal-justin-bieber-fixes-simultaneously

#12

Peetry
12/06/10, 11:01 pm

Some serious turd polishing going on here

#13

Stephany Nunneley
12/06/10, 11:06 pm

@11 OMG NO WAY!!!!!! I may have to get drunk for this.

#14

Erthazus
12/06/10, 11:11 pm

@13 It’s going to be a massacre. Just imagine:

*Biever playing with some (catch the red ball) and singing at the same time*: NATAL BABY BABY OOHHHHHHHHHHHHH!!111

I hope he will fail somehow on the stage. That would be awesome XD

#15

ExclusivesMostly
13/06/10, 12:03 am

So they’re gonna re-air it during Sony’s presser. Hmmmm….

#16

rouken
13/06/10, 3:03 am

well, they gotta one up move somewhere right?

because sony is making a big push for it too, with that giant ass banner in the convention.

http://www.gamekyo.com/images1_5_16925.html
http://www.gamekyo.com/images8_5_16925.html

#17

shark974
13/06/10, 2:34 pm

bbb

#18

killercow
13/06/10, 7:15 pm

Okay gametrailers is now saying that both mtv and gametrailers won’t show it before the 15th… AGAIN and microsoft latest blog post seems to confirm this
http://mjr.mn/aPrjhb

#19

killercow
13/06/10, 8:41 pm

How can I see it? There will be no live stream from the Project Natal Experience. Boo! But – we will be there shooting video before and after the show so look out for that on Xbox.com and Facebook. And there will be a 30 minute video created that you will be able to see online from Wednesday morning onwards – more news on that soon.

You may have heard that the 30 minute video is being shown on MTV in the US on Tuesday – unfortunately this will not be happening in Europe, but you will still get to see it online, so don’t worry!

http://www.xboxe3blog.com/

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