Lewis: Britain has highest 360 attach rate in the world

It may have some impact that some EU countries buy games from UK cause it’s cheaper. A new game costs about 45-55euros when you order it from the UK, and the same game costs 69,95€ in Finland for example.

Zavvi and The Hut (almost the same thing) also offer 2 month old games sometimes 17,95 pounds which is like 20euros, so only parents or minors buy games here, the rest order from abroad.

It’s always raining outside. What else is there to do?

i am suprised at that
whats with M$ releasing all these sales charts and watnot?
they did a similar thing to this yesterday with the halo 3 comment.

are they scared or somet?

lol, Hunam! It’d be funny if it wasn’t true.

@1. this definitely has some impact. i´m german. about 85% of my games are from uk. i know that many german gamers buy british too. on many german game related blogs you will see links to amazon uk etc. uk means: cheaper. uncut. i always play english versions of the games anyway. german language is included in most of the games if you want that. just depends on your console settings. but german synchro can be really annoying sometimes, even for a german.

I live in france and like a big dozen of my friends, 90% of our games are from UK. Prices are way more attractive.
(and i’m talking about my wii/ps3 and 360 games).

Ditto, Zekeban. I usually shop around for second-hand bargains in Helsinki, but with Fallout 3 going for under a tenner at The Hut, I’m not sure whether all this “bargain-hunting” is worth the effort.

Well, that’s no wonder…..

In France and in some other places of the world, games are like 70 euros new and for 45-55 euros, you can get the UK version that is exactly the same.

Agree with others – UK figures are likely getting a big skew from other countries importing.

Also, what’s with the defensive tone (to me anyway) of MS at the moment? Halo 3 sold the most, we have great attach rate in the UK… I thought they’d moved away from this to focusing on Natal and the future.

Makes them sound like the new kid pushing their results vs the old timers in the industry to me. They should chill with this kind of stuff.

I mean Halo 3 was a beast of a seller, but everyone in the industry knows that. Bringing stuff like that up makes it seem like they have nothing current to talk about. Why not talk about Alan Wake sales or something more recent, or growth rates or the like.

Ah well. PR and Marketing I guess. I always find it perplexing.

They do brag a lot, but that’s normal considering how close sony is getting sales-wises so they feel threatened, simple defence mechanism really.

Nothing to be proud of…

If all of the above statements are true, that people in the EU are getting games from the UK, then their claim is probably incorrect. They likely base it off of total software sales divided by total system sales. Its a similar comment to yesterdays Hale 3. When you look for only the positives you tend to ignore what is really happening. Halo 3 outsold those other games in America where there are many more Xboxs than PS3… had they included WW sales numbers then you could probably cut out 3 of 4 of those 6 games to form an equal number. Doesn’t seem too pretty now. Same thing here, if you were to compare EU attach rate in total not just UK then we’d get a better picture. Also notice there is no mention of US atach rate, where its is probably only 3 per console (Halo 3 and COD MW, MW2).

Cheers

I could have worn I posted in here… or maybe Mad-elph posted a similar comment in another news item.

Anyway, the last time NPD released attach rates for the US, the 360 was at 8.2, but that was a while back. The last worldwide one Microsoft released was 8.8.

I stand corrected, thanks Psycho