If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Lewis: Britain has highest 360 attach rate in the world

xbox360logo

European Xbox boss Chris Lewis has told MCV that British gamers buy more software per console than any other nationality.

"The UK continues to be a very strong market for us with the highest attach rate in the world,” he said.

“In the face of price drops, new form factors and massive marketing expenditure by the competition, Xbox 360 still grew full-year market share in EMEA from 2008 to 2009.

“In November, we also celebrated selling 10 million consoles into customers’ homes in EMEA. Our games attach rate remains the highest in the industry, by an increasing margin, which makes us both an enviable platform and a great partner for publishers and retailers alike.”

An exact figure wasn't given for the British attach rate, but Microsoft said in April that the US number was 8.8 per console.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

Comments