Gearbox trademarks “Z-Day” for use with videogames and movies

Thursday, 27th May 2010 03:13 GMT By Nathan Grayson


With three mysterious unannounced projects in the works, it’s pretty obvious that Borderlands developer Gearbox likes to keep secrets.

The US Patent and Trademark Office, however, does not.

Siliconera sends word that Gearbox recently lifted its proverbial leg over “Z-Day.” Unsurprisingly, the trademark involves videogames. However, action-adventure films were also mentioned, meaning that Gearbox probably has big plans for this one.

So, what is a “Z-Day”? Well, no one outside of Gearbox’s impregnable (without an appointment) walls really knows. Popular speculation says “zombies,” who seem like they’d be right at home on a resume that already includes Borderlands DLC The Zombie Island of Dr. Ned.

Expect more when Gearbox is good and ready – and not a moment sooner.



  1. Uncontested

    I hate when companies trade mark generic terms like this.. I’m pretty sure this term is used in a million different books/movies/games and no one was such a douche as to TM it till gearbox of course.

    #1 5 years ago
  2. ybfelix

    Nevermind that, how patents work buffles me. It seems like you can patent touchscreen, notebook software, and water filtering? How is that possible?

    #2 5 years ago

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