Analyst expects PS3 to outsell 360 by 3.5M this year

Wednesday, 26th May 2010 20:04 GMT By Stephany Nunneley


According to a report from Strategy Analytics, the global market share for PS3 is expected to be around 31 percent for the first quarter of the year, will global sales reaching 14 million.

David Mercer, principal analyst for the firm, has said that in comparison, Will sales will hit 17.5 million and Xbox 360 will reach 10.5 million for the year.

“Our analysis shows that while Wii sales fell relative to Q109, its share in fact remained constant relative to Q409,” he said (via IndustryGamers).

“The main movement in Q1 2010 was the growing share for Sony’s PS3, at the expense of Microsoft’s Xbox 360.

“The PS3 continues to benefit from the price cut last September. This should help the PS3 maintain growth momentum throughout 2010. The introduction of the Natal technology should also help re-energize Microsoft’s Xbox 360 platform in the second half of the year.”

While that all sounds fine and dandy for MS and Sony, Mercer expects the Wii to continue to decline for the year thanks in part to Move and Natal hitting retail, and he expects the console industry as a whole to fall by 9 percent in 2010.

More through the links.



  1. DarkDevil

    i dont think that ps3 will top x360,

    ms is not stupid,

    they will do what the can do , to make it not so ^.^

    if it must be, they will cut off the price of x360 to 49$

    #1 5 years ago
  2. NiceFellow

    Given that worldwide the PS3 seems to be selling slightly ahead of 360 launch adjusted at a higher price MS almost certainly will have to consider hefty cuts if they are determined to stay in second place worldwide.

    Personally, I think 360 has shown enough growth over Xbox that MS won’t go nuts just to remain a little ahead, they’re sure to remain in front in US and even if WW they slip into a just behind PS3 third place I doubt they’ll care.

    On trends their next console should do even better, and I think they’re now more focused on Natal and trying to gain a toehold in the more casual market ahead of their next console.

    Sony meanwhile has the issue, even if PS3 ends up second WW a little ahead of 360, of getting back to former heights whereas MS looks like a winner whatever.

    #2 5 years ago
  3. Razor

    “if WW they slip into a just behind PS3 third place I doubt they’ll care.”

    I don’t know. The amount of times Mattrick and Co. have told us that the 360 will outsell the PS3 for the whole of generation, if they slip behind then they’ll get those comments thrown back in their faces.

    #3 5 years ago
  4. OlderGamer

    Keep in mind we are talking about one year sales. The key figure here is total market share. If a couple of years go by(and I feel they may have already started) and we see year on end margins between PS3 and xb360 close or shift, get ready for the next gen.

    The next gen of systems with be triggered by either Nintendo or MS. Sony has the turtle strategy going on. They are in it for the long haul. Remember that ten year PS3 plan? Expect MS to change the conversation if Market Share shifts in the PS3 favor.

    Also consider the volume of games sold. These guys all make their cash on software sales. Hardware is meaningless really, other then in theory more hardware sold should mean more software sold(tell that to 3rd party game pubs on the Wii).

    I am sure PS3 loyalist will be jumping for joy. Personialy, I am glad PS3 slaes picked up, competition is good for the industry, however I wouldn’t read too much into it. Besides this is just another analyst, what do those people know :)

    #4 5 years ago
  5. DeSpiritusBellum

    I wouldn’t bet my money according to Strategy Analytics, but it does make sense that the PS3 would pick up big time once the price reached a reasonable level. Outselling by 3,5 doesn’t sound unreasonable considering that the 360 has been fairly accessible since launch.

    They’ll need to fix the load times, get a better selection of exclusives or lower the price even further before I’m getting one though.

    #5 5 years ago
  6. zoopdeloop

    @1 SOny isn’t stupid either.They’re not all “new” in the console gaming industry like MS (only two generations)They were at the first place the previous 2 generations for many years…off course they didn’t have a good start this generation but their strategy now (slow, steady and somewhat “confidential” moves)is bringing them very good results.

    Anyway it all depends what they’ve both got for 2010-11.They surely have some aces up their sleeves

    #6 5 years ago
  7. polygem

    many hc gamers bought a ps3 as well eventhough they already own the 360 because of the ps3 pricecut i think – that worked out well for sony. maybe ps3 will outsell 360 but i don´t think there will be a huge difference any time soon. i don´t know, i think the ms strategy and marketing is pretty clever – pretty sure they have an ace in their sleeves beyond natal (or whatever the new name will be). they already got a very strong fanbase because they launched their next gen console so early. that was indeed very clever because that way they became new customers (like me) that just couldn´t wait for sony to launch the ps3.

    #7 5 years ago
  8. The Hindle

    If Ms or Nintendo introduce the next gen thats the next gen, doesnt have anything to do with the Ps3 and 360. I think the Ps3 will ultimatley outsell the 360 just because the amount of loyalty people have to Playstation and the sheer mount of games Sony can put out compared to Microsoft.

    #8 5 years ago
  9. The1stMJC

    If the PS3 were to actually outsell 360 overall the entire year I would expect MS to just announce the next 360 the next E3 just to take any momentum and attention away from Sony.

    #9 5 years ago
  10. loki

    it is no surprise with “Fable 3 on PC” policy

    #10 5 years ago
  11. Goliath

    This is the one time I’m going to agree with Pachter, what’s going to spur hardware sales is going to be the success of both console’s motion controller. The success of Natal and Move will determine who has the better end of year hardware sales.

    #11 5 years ago
  12. horse

    Price cut in the Autumn + GT5 is going to shift a lot of PS3s, more than Halo Reach will shift 360s? I think yes

    #12 5 years ago
  13. polygem

    …still reach will be the better game when you already have a car

    #13 5 years ago
  14. ExclusivesMostly

    PS3 will be around long after Wii and 360 fade. It’s just more Future proof. So it’ll sell over 100 million easy before it’s put to bed.

    @5: I respect your opinion but have you heard about UC2, GOW3, or Heavy Rain just to name a few Great PS3 exclusives launched within less than a year ago? And load times are up to the devs can’t blame PS3 for that. Look at it this way UC2 & GOW3 had no load times at all.

    #14 5 years ago
  15. bytemap

    No offense, but there is no such thing as Future Proof, at least to me, especially when the Future is undetermined. Before, consoles makers thought a new generation of consoles would be the norm. Now it’s about adding accessories to extending the lifespan of existing consoles.

    So “Future Proofing” is just a marketing term in my eyes. I respect others that may think different, but that term I believe has been over abused and based on theories of where they “think” they are heading.

    #15 5 years ago
  16. Mike Honcho

    ^ Of course there is no such thing as “future-proofed”.

    What is obviously meant is …. foreseeable future.

    Trends like 3D gaming (also Bluray still to drive physical media sales) comes to mind …. and this is where the PS3 should top the 360.

    #16 5 years ago
  17. Blerk

    3D gaming is the ultimate red herring – it’ll have no impact whatsoever this generation. And Move/Natal will be right behind it into the ‘well, that didn’t really work’ bucket.

    That said, it doesn’t seem unlikely that the PS3 will outperform the 360 this year. Machines are finally moving in decent numbers and they’re outperforming Microsoft in two of the three territories, so yeah – why not?

    #17 5 years ago
  18. polygem

    Sure ps 3 will still be there when 360 will be dead. But you got to remember that the 360 was already in the shops when the ps3 was just existing in sonys sketchbook. Ms risked a lot with starting the next gen that early. They had the rrod as a result. But in the end it worked out pretty good for them. And untill today the 360 can absolutely compete with the ps3 eventhough it’s the older maschine. You gotta respect that. All the future stuff -3d – etc. Should be discussed when it is there. I really dont think that ms is sleeping. No fanboy. Just sayin

    #18 5 years ago

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