Report – Robbie Bach to leave Microsoft alongside J Allard [Update]

Tuesday, 25th May 2010 17:42 GMT By Johnny Cullen

robbie bach

Update: It’s official. Bach and Allard are to leave the company.

Original: Kotaku‘s reporting that Robbie Bach, president of entertainment and devices of Microsoft, as well as one of the fathers of Xbox, will leave Microsoft this fall.

The report also says that fellow exec J Allard will join Bach in retiring from the company, just as it was reported last weekend. Allard will stay on as an advisor, however.

The pair have been instrumental in setting up the company’s entry to the videogames business alongside Ed Fries, with Bach and Allard hosting the E3 2005 presser from the company, which formally introduced Xbox 360, alongside now EA Sports boss Peter Moore.

It comes as it was reported earlier this morning that a massive “shake up” would be taking place in the Entertainment and Devices arm of Microsoft. This is most likely it.

But is thought that senior VP of Xbox Don Mattrick is not axed from his role: he is due at E3 to do interviews, and in fact, according to Kotaku, will now report directly to Microsoft CEO Steve Ballmer. He and Andy Lees, who’s Microsoft’s head of mobile communications business, will report to him as of July 1.

Corporate VP of the firm’s interactive division David Treadwell will report to Mattrick.

A formal announcement is due this week.



  1. Alakratt

    What the hell is going on over there?! Makes you wonder if they left on their own or they if “resigned”. If they were fired, that makes M$ even worse my eyes, I mean firing the people responsable for making the xbox what it is today is just plain stupid.

    #1 5 years ago
  2. theevilaires

    Firing two people who are sole responsible for the most embarrassing consumer electronic failure rate in the history of mankind is plain stupid Alakratt? :D

    #2 5 years ago
  3. Alakratt

    @ tea

    I know the 360 is an embarrasment of technology but still, these people helped the company earn a lot of money, and this is the thanks they get? This is of course if they were fired. I’m just talking from a job perspective. I just don’t buy that generic “to spend my time on…” excuse,
    please PR people, make up something new and believable!

    #3 5 years ago
  4. Gheritt White

    EDD is getting restructured from the ground up, blates. New/repurposed division announcement inbound in 4… 3… 2…

    #4 5 years ago

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