Sony trademarks “move into the action”

Sunday, 23 May 2010 11:54 GMT By Joe Anderson


Sony has trademarked the words “move into the action” in the US, suggesting that this will be used as a slogan in future Move advertising.

The company, of course, already has iconic dweeb Kevin Butler spreading the word about PS3, while it was recently suggested that there will be a new kid in town to help advertise PSP.

PlayStation Move is rumoured to be released later this year, though if this US retailer is to be believed (and it isn’t) it will be out this July.

Thanks, Siliconera.