Sun, May 23, 2010 | 11:54 BST
Sony trademarks “move into the action”
Sony has trademarked the words “move into the action” in the US, suggesting that this will be used as a slogan in future Move advertising.
The company, of course, already has iconic dweeb Kevin Butler spreading the word about PS3, while it was recently suggested that there will be a new kid in town to help advertise PSP.
PlayStation Move is rumoured to be released later this year, though if this US retailer is to be believed (and it isn’t) it will be out this July.
Thanks, Siliconera.
7 
Posted in: PS3, Sony
Tags: advertising, PlayStation Move
7 comments
#1
onlineatron
23/05/10, 1:19 pm
They should trademark ‘Kevin Butler loves to MOVE it’
I’ll buy anything that guy’s selling!
#2
Razor
23/05/10, 2:14 pm
Well it’s a good slogan, actually.
#3
Retroid
23/05/10, 2:44 pm
Better than “This is Living!” that’s for damned sure.
/Puts in Uncharted 2 for the first time
/Twiddles thumbs while it downloads over 300mb of ‘updates’
This is Waiting!
#4
Shifty
23/05/10, 5:00 pm
onlineatron
u would even bend down for him if he said.
#5
poopoofruit
23/05/10, 8:56 pm
@Shifty
Don’t be jealous that Kevin Butler is so awesome
#6
onlineatron
23/05/10, 11:30 pm
@4
Yes, i’d gladly have some of his ‘pew pew’
#7
Blerk
24/05/10, 8:55 am
They should’ve had “Move Your Arse”.