Sony trademarks “move into the action”

Sunday, 23rd May 2010 11:54 GMT By Joe Anderson


Sony has trademarked the words “move into the action” in the US, suggesting that this will be used as a slogan in future Move advertising.

The company, of course, already has iconic dweeb Kevin Butler spreading the word about PS3, while it was recently suggested that there will be a new kid in town to help advertise PSP.

PlayStation Move is rumoured to be released later this year, though if this US retailer is to be believed (and it isn’t) it will be out this July.

Thanks, Siliconera.



  1. onlineatron

    They should trademark ‘Kevin Butler loves to MOVE it’

    I’ll buy anything that guy’s selling!

    #1 5 years ago
  2. Razor

    Well it’s a good slogan, actually.

    #2 5 years ago
  3. Retroid

    Better than “This is Living!” that’s for damned sure.

    /Puts in Uncharted 2 for the first time

    /Twiddles thumbs while it downloads over 300mb of ‘updates’

    This is Waiting!

    #3 5 years ago
  4. Shifty


    u would even bend down for him if he said.

    #4 5 years ago
  5. poopoofruit

    Don’t be jealous that Kevin Butler is so awesome

    #5 5 years ago
  6. onlineatron


    Yes, i’d gladly have some of his ‘pew pew’

    #6 5 years ago
  7. Blerk

    They should’ve had “Move Your Arse”.

    #7 5 years ago

Comments are now closed on this article.