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Report – Virgin to return to games industry

Thursday, 20th May 2010 13:48 GMT By Johnny Cullen

virgin

MCV‘s reporting that Virgin is set to make a comeback to the games industry, beginning at E3 in three weeks time.

According to the site, Sir Richard Branson is set to attend a launch party in Los Angeles to mark the return of the brand.

Virgin Games was set up by the billionaire in 1984 under the guidance of Nick Alexander, building partnerships with partners such as Bethesda, Capcom, Disney and more.

It fought it out with EA for market leadership in the UK and Europe between 1994 and 1998, with UK market share for Virgin thought to be in the region of 16 percent at one point.

Since 2004, however, the only thing Virgin has been working with that’s closely related to gaming is Virgin Games, focusing on online, brower-based games for real prizes.

But the new Virgin games effort, according to MCV, is looking to broker new partnerships with big publishers and content owners, with the plan to be an online-only brand across all of the leading consoles.

The firm has refused to comment on the potential return.

Get more at the link.

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4 Comments

  1. OlderGamer

    Well they have the money to make it happen if they want to.

    #1 4 years ago
  2. mington

    Cannon Fodder on XBLA

    #2 4 years ago
  3. revolting

    One of my fondest gaming memories is hearing Patrick Stewart bellow out “Virgin Interactive Entertainment presents… the Westwood Studios production of… Lands of Lore: The Throne of Chaos!” I absolutely loved that game, one of my favourite RPGs ever. Shame the sequels were such a massive let down.

    #3 4 years ago
  4. Gheritt White

    Aaah, Westwood… that really does take me back!

    #4 4 years ago

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