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Riccitiello: EA’s not in the used game business

Wednesday, 12th May 2010 00:06 GMT By Stephany Nunneley

EA MMA

It was revealed during EA’s financial call to investors this evening that over 70 percent of consumers who purchase titles from the company took advantage of the free DLC vouchers included in the package.

CEO John Riccitiello said during the call that there was a small increase of purchases for the content, but failed to elaborate on whether the company could confirm if the increase was do to used games sales, as he said that was not a “business that we were in”.

However, EA believes that once its Online Pass service for EA Sports matures, it will be able to better determine how many used sales come into play, as users who do not purchase new will be hit with Project Ten Dollar in order to get a pass.

Other EA Sports games expected to feature Online Pass include the new Fight Night in the works, NCAA Football, MMA, Tiger Woods PGA Tour, Madden NFL, and NHL.

So far, Online Pass is limited to sports titles, but it probably won’t be long before other titles require something similar as well.

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3 Comments

  1. theevilaires

    Yup, you can’t even play some maps in BFBC2 if you don’t have that special code when you open the case brand new. It’s gonna come back and bite them in the ass for sure though.

    If they want to cut down used game sales then they should start selling the game from their site at the price which doesn’t include extra cost that a retailer makes.

    $49.99 plus tax from their site or $59.99 plus tax from best buy or wherever.

    You choose people.

    #1 4 years ago
  2. JimFear666

    Its like Steam. You buy the game but you dont have any disc with you but you pay the same price as you bought it at bestbuy, its a non-sense to me. So at the end when im paying a game on steam, im probably paying for the packaging/transportation of a virtual item even if i dont have any item with me.

    #2 4 years ago
  3. theevilaires

    No I mean they mail you the disc and case. Place the order and they mail it out to you like amazon or newegg. Pre-order and save an extra $5. The mom and pop guys don’t pay $60 for these games. But they do make a $5-$10 profit off of them.

    Trust me I know, I use to own my own video game store.

    #3 4 years ago

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