Study – US gamers spent $25.3 billion on games last year

Tuesday, 11th May 2010 16:33 GMT By Stephany Nunneley


According to a study conducted by Newzoo and TNS,  the US spent approximately $25.3B on games in 2009.

UK’ers spent around £3.8B.

The US amount was spent by 183.5M consumers compared to 31.3M UK residents.

When it came to all-formats, it was found that total game revenue for consoles/handhelds in the US was at 60 percent, compared to 16 percent on PC, 11 percent for online portals, 8 percent for MMOs, and 4 percent spent on mobile gaming.

In the UK, the amount spent on consoles/handhelds was 63 percent, 20 percent for PC, 7 percent for online portals, and MMOs and mobile gaming tied for 5 percent of money spent.

This information is available in a report titled Today’s Gamers Survey, in which over 13K folks ages eight and up participated.

Get a sample of it through the link there. The full thing will cost you, though.

Thanks, Joystiq, VentureBeat.



  1. Tomo

    Yeah, PC gaming is definitely dead looking at those pies. 20% = dead as a dodo. Against 3 consoles which make up 63%.

    Dead, dead, dead.

    /rolls eyes

    #1 5 years ago
  2. DeSpiritusBellum

    Ah, it’s a study. I was scratching my head there for a while thinking it was actually based in fact.

    Lies, damned lies and statistics I say.

    #2 5 years ago
  3. Tomo

    Also, again, do these include Steam, D2D sales etc?

    #3 5 years ago
  4. blackdreamhunk

    you know what so funny about this chart. game devs should making more pc games and releasing more pc games.

    it’s bigger than all 3 platforms on their own and bigger than the hand helds

    must of the money is in the used game market and rented consoles. The game devs don’t get a lot of their money back too.

    #4 5 years ago
  5. blackdreamhunk

    oh yea pc gaming does not get any marketing. I went to go see iorn man at the theater they advertised only console games. They said nothing about the pc versions

    #5 5 years ago
  6. theevilaires

    Gotta give it to him, BDH standing behind PC games is admirable. PC market seems to be doing just fine and I don’t see that changing anytime soon really….until of course the PS9 releases :D

    #6 5 years ago
  7. blackdreamhunk

    I think that Intel,invida and AMD should be apart of pc gaming events like E3 too as well.

    I mean we do buy their parts when we up grade our computers. We keep them in business too.

    #7 5 years ago
  8. theevilaires

    I thought they were at E3, but they aren’t the guys who make the games BDH. They just make the stuff that the games run on.

    #8 5 years ago
  9. blackdreamhunk


    that is not totally true, intel could show off project offset.

    #9 5 years ago
  10. fdelfino

    This thing is a hoax.

    “To be able to include key parts of the market such as second-hand trade, digital distribution and online spending, the data in the Newzoo Games Market Report is based on a “bottom-up” approach, asking consumers directly.”

    If it was based on fact, PC gaming would be much bigger in those charts. Steam and D2D represent, I don’t know, A LOT of PC gaming sales. These guys are basically just asking kids what they play. Most of them get their games bought by their parents on retail. They don’t have a Credit card to purchase directly on STEAM.

    #10 5 years ago
  11. blackdreamhunk

    Oh one more thing if steam advised service on the tv you would see their number jump real high

    #11 5 years ago
  12. Stephany Nunneley

    @10 For some reason, I have no clue as to why, digital sales are considered the redheaded stepchild of the gaming world. Folks need to get with the program, and a lot of these services need to be more transparent with their figures. *cough* Steam *cough*.

    #12 5 years ago
  13. OlderGamer

    I play more on my PC today then I ever used to.

    Steam is a pretty solid setup.

    If cloud ever gets off of the ground, that could mess this whole picture up. I dream of a day when the hardware you play on doesn’t define you as a gamer. Its a really dumb thing.

    Also wondering how this compares to JP? I have said many times that I feel JP is shooting themself in the foot by staying so handheld, jp-centric, and anti western(gamewise). Because all of this “growth” isn’t on the backs of JP games. It is going to come to a time when core jp games may well be incompatible and unwanted in the west.

    Anyone have numbers on JP?

    #13 5 years ago
  14. Dralen

    Also not forgetting console games are more expensive than PC games, almost double the price of PC games in fact. This pretty much proves that PC gaming is along way from dead.

    #14 5 years ago
  15. Filofax

    @13 Japan were never really anti western game wise or other, franchises like halo and gears of war do really well over there. Lets hope Japan don’t get too western as there are far too many FPS and sand box type games choking the living hell out of the industry at the moment.

    #15 5 years ago
  16. Filofax

    @14 Console games are a lot more expensive and yet they still sell a lot more than most pc games, so your point proves nothing.

    #16 5 years ago
  17. Dralen

    @16 Yeah your right, over three platforms they do.

    #17 5 years ago
  18. loki

    Look like fake and lie. Look at last British game chart: no PC games in top 20 !!!!!! in single platform

    #18 5 years ago
  19. DaMan

    that chart is pointless bollocks. Pc versions don’t do half as much as the console ones these days. I guess out of those “20%” Popcap and BigFish ones are 15 haha.

    #19 5 years ago
  20. Uncontested

    18 and 19 both must be retarded brothers or something.

    #20 5 years ago
  21. OlderGamer


    JP is extremly closed centric. Halo, Gears ect do not sell well over there. Neither does the xbox because they simply won’t buy one. The new FF, for example wasn’t even released in JP on the xbox360, only for PS3. To them we are a joke. That is just the way it is. They are very closed off and isolated.

    As far as sandbox games go, I love em. So much better then being lead by the hand in game. Do this and do that oh, and here is a puzzle! Thanks but no.

    Too many fps? Maybe. But just in the notion that they are popular. I would say they can get stale. Just the way I would say that traditional jp games get stale too. Right now the industry(world wide) is caught in a few ruts if ya ask me.

    The reason is simple really, everthing has been done already. Not much left except to refine whats already done. But really you can’t reinvent the wheel every time someone makes a game.

    But I will take a western made game any day of the week over a JP flavored one. The artistic designs alone in JP games today turn me off. Can’t stand playing as 12 yr old kids. Or men that look as if they wear make up, and belong in a 80′s Glam Band.

    As far as hoping JP doesn’t get too western, either they come more toward the middle or they will be shut out all together. Its gonna happen, and already has started. The JP games are going to end up becoming incompatible with the rest of the world.

    I highly doubt that it will happen across the board. I am sure that some will try and market their games to western gamers. And Nintendo sure has done a great job in recent years. But unless their games can compete in western markets, we will continue to see their games stay in JP with increasing frequency. That and on handhelds.

    #21 5 years ago
  22. DaMan

    4,5,7,9 etc and 20 must be father and son.

    #22 5 years ago
  23. fdelfino

    Anyone who says PC gaming is dead and gone is wrong. All games are built on a PC platform, so unless the developer has some kind of exclusive contract for any given console, it will release the game on PC.

    Besides, online community will always keep PC gaming alive.

    #23 5 years ago
  24. DaMan

    Lol, it is fantastic how on the internet, a mere sarcastic remark instantly gets misinterpreted and leads to personal insults that people wouldn’t even dare making otherwise. keyboard heroes.

    #24 5 years ago
  25. fdelfino


    C’mon man. It’s not like people are insulting each other here… we are just discussing. You know, people have different opinions…

    #25 5 years ago

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