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Medal of Honor business will be a main priority “for a long time”, says EA

Thursday, 6th May 2010 11:50 GMT By Johnny Cullen

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EA Games president Frank Gibeau has told Gama that it’s “going to be in the Medal of Honor business for a long time.”

Speaking in a recent interview with the site, he said the firm’s rebooting the series to get it “into the top 10″.

“With Medal of Honor, we’re rebooting the series to get into the top 10,” he said.

“I was not satisfied with the sales of Airborne, and it was a project that I inherited when I came into this label, and at the very last minute. We basically had a month on it. So I looked at the future of what I wanted to build inside of the Games label, and we want to be the worldwide leaders in the shooter category, full stop.”

He further added: “We’re going to be in the Medal of Honor business for a long time. It helped build the genre in terms of the shooter category. When we talk to consumers on the research level, there’s still a very strong, positive feeling about the brand. It did fall on hard times there, but the goal is to bring it back in a bigger, better, badder way.”

EA announced yesterday the game would release on October 15 in Europe, with an October 12 launch in the US.

Catch the newest trailer that followed the announcement here.

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5 Comments

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  1. mington

    The Medal of Honor brand is worthless, who’s he kidding

    For people old enough Medal of Honor is a distant memory, that has merged together with all the other ww2 shooters you played 10 years ago.

    For teenagers Medal of Honor means epic beard and not much else.

    #1 4 years ago
  2. mington

    i’m going to get some backlash for using teh ‘w’ word aren’t i

    #2 4 years ago
  3. Robo_1

    I think the Medal Of Honour name still holds some cred. A bit like Battle Star Galactica did, and then the re-make blew everyone out the water… for three seasons anyway. :D

    It’s got a lot to prove though. As I’ve said before the genre is crowded, and it’ll have to have some very smart ideas not to get drowned out.

    #3 4 years ago
  4. El_MUERkO

    I dislike the language of the statement, there is a ‘manager’ interested in a bottom line, not making great games.

    #4 4 years ago
  5. DeSpiritusBellum

    Hah, obviously what he really meant to say is that they’re going to be in the Medal of Honor business for a long time… “Unless it bombs, in that case, we’ll scrape it over with our hindlegs and move on, but we’re talking it up at the moment so we’ll sell some more preorders”.

    @4 Welcome to the real world. The guy works for a publisher, he doesn’t give a fuck about games.

    #5 4 years ago