Medal of Honor business will be a main priority “for a long time”, says EA

Thursday, 6 May 2010 11:50 GMT By Johnny Cullen

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EA Games president Frank Gibeau has told Gama that it’s “going to be in the Medal of Honor business for a long time.”

Speaking in a recent interview with the site, he said the firm’s rebooting the series to get it “into the top 10″.

“With Medal of Honor, we’re rebooting the series to get into the top 10,” he said.

“I was not satisfied with the sales of Airborne, and it was a project that I inherited when I came into this label, and at the very last minute. We basically had a month on it. So I looked at the future of what I wanted to build inside of the Games label, and we want to be the worldwide leaders in the shooter category, full stop.”

He further added: “We’re going to be in the Medal of Honor business for a long time. It helped build the genre in terms of the shooter category. When we talk to consumers on the research level, there’s still a very strong, positive feeling about the brand. It did fall on hard times there, but the goal is to bring it back in a bigger, better, badder way.”

EA announced yesterday the game would release on October 15 in Europe, with an October 12 launch in the US.

Catch the newest trailer that followed the announcement here.

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