Thu, Apr 29, 2010 | 13:31 BST
Bungie signs exclusive 10-year Activision deal on “next big action game universe” [Update]

Update: There’s video of execs talking about the deal after the break.
Original: Activision has just announced a show-stopping 10-year deal with Bungie, the developer’s first alignment since splitting from Microsoft.
The contract is “an exclusive 10-year partnership to bring Bungie’s next big action game universe to market”.
Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new IP on “multiple platforms and devices”.
Bungie remains independent and will own the IP.
“We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, Bungie president.
“From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”
“Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade,” stated Thomas Tippl, Acti COO.
“Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”
The news will send shockwaves through the trade, especially given recent and apparently unstoppable staff losses at Modern Warfare developer Infinity Ward, Activision’s star turn.
Here. Check the video below.


86 comments
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#1
XDamage
29/04/10, 1:16 pm
Ok. Multiplatform then?
#2
Rhythm
29/04/10, 1:16 pm
Makes sense seeing how well IW were treated by Kotick et al
#3
cookiejar
29/04/10, 1:18 pm
Wow.
#4
mington
29/04/10, 1:18 pm
if you can’t wait
http://www.allgamesbeta.info/2010/04/bungie-and-activision-announce.html
#5
Rhythm
29/04/10, 1:18 pm
Ah, just read it and it seems they’ve joined under the same terms that Respawn have negotiated with EA. Seperate company, Activision are simply exclusive publisher, all IP rights belong to Bungie…
#6
Blerk
29/04/10, 1:19 pm
Holy shit!
Bungie doing CoD now, then?
#7
V_Ben
29/04/10, 1:24 pm
good grief. Well, if they own the ip, then thats alright!
#8
Gheritt White
29/04/10, 1:25 pm
MEGATON – espeically when you consider that Bungie (along with Blizzard and *maybe* Valve) are one of the very few developers with mainstream consumer brand recognition.
#9
pleasant_cabbage
29/04/10, 1:25 pm
@8
Ya. Interesting if they do get MW as it seem to be the antithesis of the Bungie approach to game design. I predict pain.
#10
Blerk
29/04/10, 1:27 pm
Ten years is a looooooong time.
#11
Gheritt White
29/04/10, 1:29 pm
@ 11: It’s only three games – four at the most.
#12
Mike
29/04/10, 1:30 pm
Good move for Bungie.
I’m just worried I’ll never get to play Halo 4.
#13
Benjo1981
29/04/10, 1:31 pm
It seems to be a deal linked to one IP only so they could still do other work with other publishers, I guess.
#14
Gheritt White
29/04/10, 1:31 pm
@ 13: 343 Industries is making the next Master Chief game, probably going to be Halo 4.
#15
Patrick Garratt
29/04/10, 1:33 pm
Well. That’s exciting.
#16
Rhythm
29/04/10, 1:33 pm
@12 – taken a look at Neversoft’s output recently? 10 years is about 15-20 games in Activision world
#17
Suikoden Fan
29/04/10, 1:33 pm
so when will bungie split up and create a new studio then?
#18
theevilaires
29/04/10, 1:34 pm
Shit just hit the fan! This is getting fucking crazy man. What’s next Ken and Phil return to Sony to unveil the PS4?
I can’t take this stuff anymore. Day after day alliances are being shifted.
#19
Patrick Garratt
29/04/10, 1:36 pm
E3′s going to be insane.
*facepalm*
#20
Mike
29/04/10, 1:36 pm
@15 So who’s going to publish it?
#21
Newbie101
29/04/10, 1:37 pm
Correct me if I’m wrong (and I could be very, very wrong) but….
I thought IW never ever owned the rights to CoD?
And MW wouldn’t have been so big if it wasn’t for the mammoth marketing budget/
#22
cookiejar
29/04/10, 1:37 pm
@21 Microsoft Game Studios?
#23
scuz
29/04/10, 1:37 pm
WTF
#24
Erthazus
29/04/10, 1:37 pm
@9 No ! There is no place for Bungie along side with Blizzard and Valve in terms of brand recognition. USA is the only country where it have a recognition. No.Fucking.Way.
Blizzard is popular not only in US, but in EU, Korea and e.t.c. Valve – same except of Korea.
@13 Relax, Microsoft made 1st party called 343 industries and they are going to make next Halo games and Microsoft is going to publish it.
Thats a Megaton news. Activision is printing money and going in to the right direction. I’m not interested in their new IP, but thats a huge news anyway.
Soon we are going to see Activision console
#25
Mike
29/04/10, 1:38 pm
@23 but I thought 343 Industries was a Bungie subsidiary.
#26
NGCes26294BIV
29/04/10, 1:38 pm
I can only assume it’s a) shit, since Microsoft had first refusal on it, and b) Activision paid a shit-ton of money for it.
#27
Benjo1981
29/04/10, 1:39 pm
@25
Why aren’t u interested in their new IP? You don’t even know what it is yet.
#28
cookiejar
29/04/10, 1:39 pm
@26, 343 was set up by Microsoft to take over the Halo stuff now Bungie are handing it over.
#29
DJ Deathstar
29/04/10, 1:41 pm
Well Bungie said they might return to do another Halo in 10 years, so looks like that could actually be the case! They’re a smart bunch and i don’t expect them to let Activision run rule over them! Bring on the new Marathon game! If their first game with Acti is multiformat i doubt we’ll see it for a couple years at least especially as they don’t have experience using PS3 Dev kits
#30
Erthazus
29/04/10, 1:41 pm
@28 After 4 dissapointments i don’t see them doing something awesome.
But i remember Oni game, it was cool. I’m not interested for now, maybe when they will announce new IP i will be interested. Who knows.
But for now, i don’t give a shit.
#31
Mike
29/04/10, 1:41 pm
@29 I’m confused. So the same devs that worked on Halo 1,2+3 won’t be working on Halo 4?
Or has Bungie moved the Halo hardcore over to 343 and employed a bunch of new devs to work on new stuff?
#32
Raining_Upwards
29/04/10, 1:44 pm
Holy fucking shit! Ten years?
Acti ‘lose’ IW and gain Bungie.
I’d take that trade
#33
Eregol
29/04/10, 1:44 pm
How long til Bungie get pissed of with Acti?
#34
Patrick Garratt
29/04/10, 1:44 pm
We’ve got a Bungie interview later today.
#35
Erthazus
29/04/10, 1:45 pm
@32 Same developers WON’T work on future Halo titles. 343 Industries is the 1st party company that was made by Microsoft and it will work on the NEXT GENERATION Halo franchises.
Following the release of Halo 3, Bungie announced it was splitting off from Microsoft and becoming an independent limited liability company. While Bungie remains involved in the Halo series by developing games such as ODST and Reach, the rights to Halo remain with Microsoft. To oversee everything Halo, Microsoft created an internal division, 343 Industries, serving as “stewards” for the franchise. Frank O’Connor, formerly a Bungie employee, now serves as 343′s creative director. (c) Wikipedia
#36
Patrick Garratt
29/04/10, 1:45 pm
So if you have any questions…
#37
Rhythm
29/04/10, 1:45 pm
Weren’t 343 a bunch of ex-Bungie community staff along with some Halo fanboi developers?
#38
Mike
29/04/10, 1:46 pm
PAt:
I think my question is clear.
#39
Rhythm
29/04/10, 1:47 pm
@Pat – are they planning to start totally new IPs or will they kick-off by revisiting things like Marathon/Myth?
Also, are they in complete control of their destiny here? Do they get so drop the contract if Acti start applying too much pressure?
#40
NGCes26294BIV
29/04/10, 1:47 pm
@37
Yes please Pat…
“Why did you decide to move to multiformat development after spending so many years as a 1st party developer?”
Or similar…
#41
mington
29/04/10, 1:47 pm
@pat ask them if they’ve ever done a bungie jump
#42
The Hindle
29/04/10, 1:47 pm
Here is my question and its Why Activision? and have they not heard of the Infinity Ward saga.
#43
Gheritt White
29/04/10, 1:50 pm
@ 25: Erthazus – my parents have heard of Bungie and Blizzard because Halo and WoW make it into the mainstream press. I was being generous by mentioning Valve – I don’t think your average man on the street has heard of them. Thinking about it, Blizzard, Bungie and Rockstar would probably be the only third-party developers with mainstream consumer brand recognition, for WoW, Halo and GTA respectively. People love CoD, but nobody’s heard of Infinity Ward or Treyarch as it’s Activision’s policy to play up the publisher’s brand and downplay the developer’s. Not that this policy will affect Bungie, due to the nature of their deal.
Bear in mind, mainstream consumer recognition does not denote quality. Btw, Bungie is very well recognised in the UK too. If Valve is well known by Mums and Dads wherever you’re from, good for them. As far as I’m aware, the US and the UK alone usually make for about two thirds of any Western videogame’s lifetime sales, with only the odd exception (like StarCraft in Korea).
@ 29: This is correct. 343 are an MGS studio set up to handle the Halo universe. They’re currently working on Master Chief’s next adventure, apparently.
@ 18: Bungie have *already* split – founder Alex Seropian and several other Bungie old guard from their Mac days left after Halo:CE was published on PC and formed Wideload Games, now owned by Disney Interactive.
#44
Gheritt White
29/04/10, 1:55 pm
@ 30: YES! OMG that would be so cool – they wouldn’t even have to make a new game, just re-imagining the first Marathon for modern consoles would be awesome!
#45
mington
29/04/10, 1:57 pm
@pat motion controls? ask them there take on the waggle? have they experimented with the waggle? are they getting involved with the waggle? is the future of video games all about the waggle?
#46
Patrick Garratt
29/04/10, 1:57 pm
All good. I’ll get as many in as I can.
#47
Patrick Garratt
29/04/10, 1:58 pm
“What’s better? PlayStations or Xboxes?”
#48
Gheritt White
29/04/10, 1:58 pm
Ask them if they can at least rule out that it’s Marathon – the anticipation will kill me otherwise.
#49
Mike
29/04/10, 2:01 pm
“Do you hate your fans?”
“How many of the PS3′s Cells are you planning on using?”
“How does it feel taking Kotick’s money?”
#50
DJ Deathstar
29/04/10, 2:02 pm
Does Microsoft have first refusal on their new IP/Game?
I have seen people say they do but i’ve also seen people say they don’t i’d like to know as surely MS will just take whatever Bungie are making
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