Thu, Apr 29, 2010 | 13:31 BST

Bungie signs exclusive 10-year Activision deal on “next big action game universe” [Update]

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Update: There’s video of execs talking about the deal after the break.

Original: Activision has just announced a show-stopping 10-year deal with Bungie, the developer’s first alignment since splitting from Microsoft.

The contract is “an exclusive 10-year partnership to bring Bungie’s next big action game universe to market”.

Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new IP on “multiple platforms and devices”.

Bungie remains independent and will own the IP.

“We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, Bungie president.

“From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”

“Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade,” stated Thomas Tippl, Acti COO.

“Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”

The news will send shockwaves through the trade, especially given recent and apparently unstoppable staff losses at Modern Warfare developer Infinity Ward, Activision’s star turn.

Here. Check the video below.

86 comments

#51

mington
29/04/10, 2:03 pm

@pat If they had a barge pole, would they touch the Wii with it?

oh, and 3D tech?

#52

DJ Deathstar
29/04/10, 2:04 pm

Have they tried using PS3 dev kits at all?

#53

airdom
29/04/10, 2:06 pm

Did i just read that? Teaming up with Activision? Man..Bungie has just ruined EVERYTHING! After fucking up IW they are gonna screw with Bungie now…

#54

Freek
29/04/10, 2:08 pm

Question:
The deal has been in the making for 9 months, but have recent events surrounding Infinity Ward made Bungie a little nervouse? Becuase to the outside world it looks like only Blizzard is allowed to be independand, everybody else needs to fall in line or risk closure.

#55

Rhythm
29/04/10, 2:09 pm

I can’t understand how people think this is a bad thing. Bungie’s strong enough to choose who they want to sign with. Acti hasn’t stepped in here and said “we’re buying you, make our next 15 CoD games”, they’ve signed into a partnership to publish content, much like Valve/EA, Respawn/EA, Naughty Dog/Sony

#56

Gheritt White
29/04/10, 2:12 pm

Pat – can you ask them whether they’ll be staying true to their roots and do a Mac version for their new game?

#57

mington
29/04/10, 2:12 pm

@pat I dare you to ask them nothing about Reach

or, start the interview with “Is there anything you can tell us that we don’t already know about Reach?”

serious question: is story/narrative going to play a major part in your next IP?

#58

Freek
29/04/10, 2:13 pm

That’s how Infinity Ward started out: a publishing deal on Call of Duty. Then later on buying more and more into studio untill Activission owned it completly and then destroyed it.

Obivously there’s more to it then that, and the people making these deals know way more then we ever will, but it looks weird.

#59

DJ Deathstar
29/04/10, 2:13 pm

One thing everyone forgetting is that IW was a start up with Activision, they left EA to join Acti and created IW. The main problem between Acti and IW is/was Treyarch and Acti so happy to let others develop IW’s COD franchise. In this case we have Bungie a huge developer having their games published by Acti, thats all, they will go into this knowing how to approach it. They won’t take others creating their franchise if they don’t want them to i’m fairly certain.

#60

JonFE
29/04/10, 2:15 pm

@Pat:

I’ll just echo DJ’s question as well:

Didn’t Microsoft have first refusal on their new IP/Game?

It would be nice if we got any clarification on that, although I doubt it’s accurate, because it nullifies this Acti/Bungie deal…

#61

G1GAHURTZ
29/04/10, 2:16 pm

@ Pat: I’ve got a question!

Who do you think would win in a fight between Master Chief, Marcus Fenix and Captain Price, and why?

#62

Patrick Garratt
29/04/10, 2:19 pm

@62 – Genius. I’m asking that.

#63

Patrick Garratt
29/04/10, 2:19 pm

@61 – Yep, I’ll ask.

#64

Gheritt White
29/04/10, 2:19 pm

Pat – can you ask them if Bungie’s artists have ever created hentai machinima of Master Chief doing Cortana and Samus Aran at the same time? Can they also provide FTP details for where we can download it from?

#65

ZarraN
29/04/10, 2:25 pm

Bungie will make a good game and Activision will turns it to shit and in 2020 Bungie sues Activision to get paid.

#66

Raining_Upwards
29/04/10, 2:36 pm

I have a question.

Their last comment that they gave a week or so ago; regading the fact that they might develop another Halo game in ‘ten years or so’, was ironically timed no? :)

#67

Raining_Upwards
29/04/10, 2:36 pm

Duplicated post. Please delete.

#68

Gekidami
29/04/10, 2:37 pm

@66
And how would Acti affect their game in anyway? What are they going to do; print the discs badly? *rolls eyes*

#69

Raining_Upwards
29/04/10, 2:38 pm

Seriously speaking though, the biggest question I have for them is what challenges do they envision having to develop for multiple platforms in comparison to the single-console development that they have been accustomed to?

#70

Raining_Upwards
29/04/10, 2:43 pm

Going on from my previous question, given the fact that they are in engaged in multiplatform development, will they (like CryTek) pursue the aggressive development of a cross-platform engine to optimise results across all formats?

#71

Raining_Upwards
29/04/10, 2:45 pm

70 and 71 represent the real question that I wanted you guys to ask, not the pisstake that was 67 :)

#72

Gekidami
29/04/10, 2:48 pm

Your question in comment 67 seems worth asking to me. :D

#73

Eregol
29/04/10, 2:58 pm

Bungie is still independant right?
Just Acti will be publishing this new ip?

Sorta like Epic Games with MS holding the publishing side up.

#74

DeSpiritusBellum
29/04/10, 2:59 pm

Aaaaaaaaaand… There it is.

Fair enough if people still want to bang their little drums about Activision somehow being childmolesting slavetraders, but they definitely know how to turn a profit.

Even when they take a hit and lose the studio behind one of the best console shooters around, they just get right back up and grab another.

Somehow I doubt that either Bungie or the Dead Space devs are a bunch of lobotomized masochists that just want Activision to hurt them. Only on the internet or in a sewing circle would that kind of logic be valid. Activision most likely provides just fine for it’s partners as long as those partners don’t try to fuck them over.

#75

Freek
29/04/10, 3:06 pm

Or, another possibility, the ugly law suites that followed after heavy handed intervention on the part of Activission has caused them to re-evaluate how they deal with thier studios, making a deal like this a posibility for Bungie.

#76

joshua nash
29/04/10, 3:06 pm

bungie should just look at whats happening to infinityward to see how a “partnership” with activision will turn out

#77

Patrick Garratt
29/04/10, 3:19 pm

Interview’s in 25 mins.

#78

The Hindle
29/04/10, 3:26 pm

@ Pat

If you can ask when can we expect details on thier new project and its E3 a legitmate possiblity?

#79

The Hindle
29/04/10, 3:28 pm

Also have they ever heard of the phrase doing a deal with the devil because Bobby Kotick come on

#80

Anders
29/04/10, 4:17 pm

Looks like Activision has found their new IW. Madness.

#81

No_PUDding
29/04/10, 4:22 pm

Ask them: Since their next IP will have to be a conceptual/fictional departure, do they think they could ever top the mainstream appeal, success and identity they spawned and nurtured with Halo.

#82

No_PUDding
29/04/10, 4:23 pm

Smply put… How or can you top Halo?

#83

Gekidami
29/04/10, 4:24 pm

You’re to late PUD, to late!

#84

Amored
29/04/10, 4:51 pm

Would be nice if the video would load :)

#85

DeSpiritusBellum
29/04/10, 5:01 pm

@76 Granted, withholding bonuses is going nuclear, but nothing they’ve done outside of that has been less than what’s expected when you find out your proteges are shopping around.

Either way, if their practices had been deemed unacceptable by the industry itself in any way, Bungie would hardly be signing anything. Not that they’re now an inhouse studio like Infinity Ward, but they just wouldn’t dream of it.

Fact is, gamers have become obsessed with the whole faustian myth of Activision and Bobby Kotick especially, even though it’s just a well run business, that has so far proven itself to be more than competent in its decisions.

#86

Dannybuoy
29/04/10, 7:46 pm

Halo Party mini game collection?

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