Future’s “CVG Network” claims 2.3 million UU from Google stats

Thursday, 22nd April 2010 12:22 GMT By Patrick Garratt


Future’s put out a press release today claiming CVG, OXM and ONM has a combined monthly readership of 2.3 million unique users, but has refused to split out any stats. Or make much sense in general, if we’re being honest.

The figure, taken from “de-duplicated” internal Google Analytics data, apparently covers Future’s London sites. As we were just told on the phone by a Future rep, quite what is meant by these stats gets “very confusing”. No shit.

We were told that the “CVG Network” includes CVG, OXM and ONM, and is not the “GamesRadar Network” which is “everything else”. Apparently, though, the GamesRadar Network also includes CVG, OXM and ONM, as you can see on the bottom left here. Maybe this was a mistake. Maybe someone forgot to check.

Just to add to the nonsense, Future today refused to give a single figure for any of the sites in question, speaking to VG247. So no one knows a UU figure for any of these sites, in reality. There’s no sign of any of Future giving any of them an external audit as yet.

In better news, Mike Jackson, the long-standing CVG staffer that recently departed for the US, has been re-employed as an American news editor. Big up the Jackson.

VG247′s read by 50 million people a week, you know. It says so here.

Future’s press release. Enjoy.

Future’s CVG celebrates record audience growth

Games site reports 70% user increase and recruits first-ever US News Editor

22/04/10 – Future, the special-interest media group, has today revealed record growth for its flagship games news website, CVG ( following an extensive editorial refocus, which pushed breaking news and user comment to the fore of its content strategy. The site has also announced its first-ever US News Editor.

According to figures from Google Analytics, CVG’s monthly unique user number has soared to an impressive 2,265,823– a 68% increase year-on-year to March 2010, with its UK unique user base leaping by 26% to 639,424 in the same period. The results were derived from de-duplicated figures for Future’s CVG Network, which includes websites for Official Xbox ( and Official Nintendo Magazine (

CVG is the UK’s longest-established games media brand and was first published as a magazine back in 1981, before going online only in 2005. The reinvigoration of began in late 2009, as Future appointed new Editor, Tim Ingham – who joined from respected games industry bible, MCV to work alongside long-serving Editor-in-Chief, John Houlihan and Associate Publisher, Mark Cantwell.

As Future continues to develop CVG, the site appoints Mike Jackson as its first-ever US News Editor. The CVG veteran crosses the Atlantic in May and will post stories throughout the night UK time from the West Coast of the USA.

With CVG’s new commitment to breaking news and generating user comment, the number of stories posted to the site increased by 37% in the first quarter of 2010. User comments grew by 35 per cent in the quarter – with more than 12,500 comments on CVG stories in March 2010 alone.

Tim Ingham, Editor of CVG, said:

“I’m delighted that gamers love CVG’s return to its core competencies. As one of the original games media powerhouses, we want to re-establish CVG as the number one destination for consumer games news. To see such a massive rise in visitors and user comment proves our editorial refocus is beginning to pay off. We’ve got some ambitious plans to further develop our team and expand the site throughout 2010 – as CVG cements its reputation as the home of news to get your teeth into.”

Mark Cantwell, Associate Publisher of CVG, added:

“With our new senior team and a leading group of writers working to deliver our focused strategy, CVG continues to go from strength-to-strength as Future’s flagship games news website.

“CVG and GamesRadar will continue to present their monthly traffic figures with clear geographical breakdown, highlighting exactly how our incorporated sub-domains contribute to our overall Network traffic to ensure advertisers know that their money is being spent against the right audiences and territories.””





  1. mington

    although i think these stats are just guesstimations, and in my own personal experience they are very generous, and i believe they can be wildly manipulated, but all i’m saying is, they shouldn’t suck themselves off just yet:
    36,869 visits per day
    761,830 visits per day

    #1 4 years ago
  2. tim.ingham

    Hi Pat,

    Apologies you were confused by the press release.

    Happy to make it simple for you. The CVG Network encompasses and the online sites for Official Nintendo Magazine and Official Xbox Magazine.

    * was read by 1,926,533 unique users in March.

    * ONM Online was read by 251,128 unique users in March.

    * OXM Online was read by 163,457 unique users in March.

    Now, add all those together and you get 2,341,118, but we don’t ‘de-duplicate’ – i.e. count users who have visited CVG and one of our two sister sites, as we feel it unfairly inflates our true popularity.

    That overspill in March was 75,295, so that number is subtracted in our final figure: 2,265,823.

    Oh, and we use Google Analytics for our data as it’s widely seen as the most accurate metric – and the industry standard.

    Keep up the great work!

    Tim Ingham
    Editor, CVG

    #2 4 years ago
  3. Blerk

    C&VG’s a surprisingly decent site now, it’s improved massively in recent times. It still looks horrible, though – far too busy and garish. Revamp please, Mr Ingham! :-)

    #3 4 years ago
  4. Patrick Garratt

    Hi Tim!

    Few questions for you:

    - Why didn’t you break out the figures in the press release?
    - Why don’t you audit independently? That’d remove any trace of doubt about the figures. Great readership, by the way. That really is impressive, isn’t it?
    - Can you please explain what is meant by “”? Is this the same as “”, or does it include any other destination sites?

    I think it’s important to remove any confusion surrounding traffic, don’t you? We both inhabit a very competitive environment, after all.


    #4 4 years ago
  5. Kerplunk

    There’s palpable sexual tension in these comments.

    #5 4 years ago
  6. mington

    @3 indeed CVG is a pig, no offense

    cluttered with no focal points, that home page must be bounce city


    #6 4 years ago
  7. KingHippo

    I like VG247 but I also like CVG and as a result find this story really unprofessional. That comment by Patrick is really unnecessary too. There’s such a thing as being a sore winner.

    #7 4 years ago
  8. mington

    I like VG247 and I also like CVG, but which is better?

    there’s only one way to find out…


    #8 4 years ago
  9. robrymond

    Sour grapes, what with this being part of EG Network?

    #9 4 years ago
  10. Gheritt White

    Yeah, come on guys! Why can’t you have a big internet spat to liven up all our Twitter feeds?

    #10 4 years ago

    Interesting stuff…

    I was unaware of this bitter rivalry until now.

    #11 4 years ago
  12. mington

    I can imagine it being like Anchor man

    games journalists going at each other with tridents

    #12 4 years ago
  13. rauper

    robrymond: Please don’t drag us into this!

    #13 4 years ago
  14. SplatteredHouse

    Unprofessional? This is a blog! It’s a public conversing between two workers in the same industry, and, considering that several urls will send you to CVG’s home page, (the a later addition to make them easier to find) then, I find the request for clarification’s justified.

    VG did try to follow-up, and Tim stepped up to explain things further than the rep was able.

    It’s adding more for readers of the story, there’s no food flinging fight kicking off, or anything. :) In the competitive world of internet journalism (i guess), clarity on numbers/included sites could affect other behind closed doors and phonelines business.

    I agree with the suggestion that their site could do with an overhaul focused on functionality.

    #14 4 years ago
  15. Newbie101

    So CVG reckon they get a million more readers than Eurogamer? Really?? I thought EG would have gotten more….

    #15 4 years ago
  16. The Hindle

    Oh how that saying go handbags at dawn between Pat and Tim here.

    #16 4 years ago
  17. Mike

    I wonder if Tim’ll respond? As if he doesn’t, it’s 100% internet proof that someone’s lying to drum up a better page-impression rate from prospective advertisers: which is very naughty.

    #17 4 years ago

Comments are now closed on this article.