New Sledgehammer CoD title “will broaden the audience”, says Activision

Monday, 19th April 2010 12:20 GMT By Johnny Cullen


Activision COO Thomas Tippl has said that the upcoming Call of Duty title from upstart Sledgehammer Games will “broaden the audience”.

Speaking with the LA Times, Tippl said the studio – headed by ex-Visceral heads Glen Schofield and Michael Condrey – will bring an “innovative take” on the series.

He also reiterated, despite the firings of ex-studio bosses Vince Zampella and Jason West nearly two months ago, what Activision had previously said, by stating that Infinity Ward remains “central” to the Call of Duty franchise.

“Today, we have three studios working on Call of Duty,” said Tippl. “We have Infinity Ward, which made Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2. Then we have Treyarch, which will be releasing a Call of Duty game in the fall of 2010. Treyarch also developed Call of Duty: World at War and Call of Duty 3.

“And, most recently, we’ve added Sledgehammer in the Bay Area. We haven’t yet announced the content of their game, but it’s going to be an innovative take that will further broaden the audience for Call of Duty.”

Not much has actually been said of the Sledgehammer CoD since its announcement in March other than it will be in the action-adventure genre, suggesting it may move away as a first-person shooter.



  1. Blerk

    Call of Duty: Just Dance

    #1 5 years ago
  2. Erthazus

    … 3 Call of shitty games…. THREE!

    #2 5 years ago
  3. DJ Deathstar

    Call of Duty Army Training! Like Wii Fit but uses Move and Natal! lol

    #3 5 years ago
  4. JonFE

    CoD: MMO confirmed!

    #4 5 years ago
  5. mington

    whats the chances that it’ll be a goofy spin on the competitive multiplayer like battlefield heroes

    you heard it hear first

    @1 lolz :P

    #5 5 years ago
  6. Schtee

    Call of Duty: Modern American Wasteland. Two great franchises that taste great together.

    #6 5 years ago
  7. mington

    Call of Duty: Touring Fuck Band

    The game will involve plastic peripherals and fucking, the kids will love it

    #7 5 years ago
  8. pedrami91

    Call of Duty: Hammer Time

    #8 5 years ago
  9. Dralen

    Call of Duty: Alien Invasion

    #9 5 years ago
  10. mington

    Call of Duty: Meow Meow

    #10 5 years ago
  11. Isuru86

    Call of Duty – Gangrape

    #11 5 years ago
  12. The Hindle

    Im amazed they havent done a Cod game from the Nazi perspective or a Cod Schindlers list game. I wouldnt put it past Bobby Kotick

    #12 5 years ago
  13. McLovin85

    lol how much broader do they want to get? selling over $1 billion dollars worth isn’t broad enough?……riiiight…..

    #13 5 years ago
  14. DeSpiritusBellum

    Lawl. It sounds interesting though, even if action adventure could mean pretty much anything.

    It’s also pretty ironic that the guys who did Dead Space for EA are gonna be doing a CoD revamp for Activision, especially considering the circumstances.

    @12 Yeah, that makes you look real sane, there.

    #14 5 years ago
  15. Gheritt White

    I’d lay money on this requiring a peripheral (like a light-gun, maybe) and retailing at £100.

    Every possibility this would take into account Natal and Move support.

    #15 5 years ago
  16. joshua nash

    it has begun the reason imo for acti giving the boot to west and the other guy whose last name i don’t know, whoring the fuck out of C.O.D, well done kotick once again you prove you’re an even bigger d-bag than SATAN

    #16 5 years ago
  17. Erthazus

    @15 and that peripheral will probably suck :) like Tony Hawk Ride’s

    #17 5 years ago
  18. mington

    A $100 plastic handlebar mustache, that changes your voice to a scottish accent


    #18 5 years ago
  19. DJ Deathstar

    Yeah but the scary thing is its actually likely that it will come with a peripherial and cost £100/$100 as they fully well know that with COD slapped on it, it will still sell millions! If millions of people buy a map pack of 3 new maps and 2 old ones for £10/$15 i’m pretty sure a good % of those people would buy anything COD related!

    #19 5 years ago
  20. Tallon 4

    COD 7: The Natal Initiative

    #20 5 years ago
  21. Retroid

    Super Special Ops Bros.

    #21 5 years ago
  22. Retroid

    “A $100 plastic handlebar mustache, that changes your voice to a scottish accent


    The only time you’ll hear a scottish accent shouting “SOOOOOOOOOOOOAAAAAAAAAP!” is in the prison showers ;)



    #22 5 years ago
  23. mington

    oh yeah, soaps the scot and handlebar mustache man is a brit…whats his name…capt. fisher Price

    “take um out, or let them pass”

    #23 5 years ago
  24. mington

    don’t call me Shirley

    #24 5 years ago
  25. The_Villa

    If that’s not the worst logo image ever( the guy with the hammer head) it’s on the top three.

    #25 5 years ago
  26. justiceblob

    COD Party! (random exclamation mark mandatory) announced. Take part in 50 mind nubingly easy tasks, of which ONLY 48 are clones! Great for the whole family!

    #26 5 years ago
  27. SplatteredHouse

    The franchise abbatoir truck that is seemingly Activision looks like it’s rumbling on doing steady business. The plastic guitar thing I’m not fussed about, but CoD is a shame.

    “Today, we have three studios working on Call of Duty”
    ?!? Let’s see how that ends up working out. Oversaturation? I only hope that choice doesn’t result in job losses.

    #27 5 years ago
  28. DeSpiritusBellum

    @27 You’re not wrong, but franchise abuse is going to be the name of the game for the next two or three years. EA has lost 80% of their value in just over a year, and every other publisher has been hit hard as well.

    Most likely the only new stuff is still going to be based on franchises that already have a name, like Take Two cashing in on X-Com or Bethesda doing Fallout etc.

    Doesn’t have to be all bad though, depending on what you like. Nobody blames Blizzard every time they present a sequel.

    That being said, I’ll need to see some real improvements if I’m gonna buy a Treyarch CoD, and it remains to be seen what Sledgehammer can do.

    #28 5 years ago

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