Tue, Jun 22, 2010 | 14:53 BST
New Sledgehammer CoD title “will broaden the audience”, says Activision
Activision COO Thomas Tippl has said that the upcoming Call of Duty title from upstart Sledgehammer Games will “broaden the audience”.
Speaking with the LA Times, Tippl said the studio – headed by ex-Visceral heads Glen Schofield and Michael Condrey – will bring an “innovative take” on the series.
He also reiterated, despite the firings of ex-studio bosses Vince Zampella and Jason West nearly two months ago, what Activision had previously said, by stating that Infinity Ward remains “central” to the Call of Duty franchise.
“Today, we have three studios working on Call of Duty,” said Tippl. “We have Infinity Ward, which made Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2. Then we have Treyarch, which will be releasing a Call of Duty game in the fall of 2010. Treyarch also developed Call of Duty: World at War and Call of Duty 3.
“And, most recently, we’ve added Sledgehammer in the Bay Area. We haven’t yet announced the content of their game, but it’s going to be an innovative take that will further broaden the audience for Call of Duty.”
Not much has actually been said of the Sledgehammer CoD since its announcement in March other than it will be in the action-adventure genre, suggesting it may move away as a first-person shooter.
Related posts
Sledgehammer CoD is action-adventure, not title coming in 2011
Activision announces Sledgehammer Games, Condrey and Schofield appointments
28 
Posted in: Action, Activision Blizzard, Adventure, Hot
Tags: call of duty, glen schofield, Michael Condrey, sledgehammer games, Thomas Tippl
28 comments
#1
Blerk
19/04/10, 12:21 pm
Call of Duty: Just Dance
#2
Erthazus
19/04/10, 12:22 pm
… 3 Call of shitty games…. THREE!
#3
DJ Deathstar
19/04/10, 12:22 pm
Call of Duty Army Training! Like Wii Fit but uses Move and Natal! lol
#4
JonFE
19/04/10, 12:24 pm
CoD: MMO confirmed!
#5
mington
19/04/10, 12:24 pm
whats the chances that it’ll be a goofy spin on the competitive multiplayer like battlefield heroes
you heard it hear first
@1 lolz
#6
Schtee
19/04/10, 12:25 pm
Call of Duty: Modern American Wasteland. Two great franchises that taste great together.
#7
mington
19/04/10, 12:29 pm
Call of Duty: Touring Fuck Band
The game will involve plastic peripherals and fucking, the kids will love it
#8
pedrami91
19/04/10, 12:37 pm
Call of Duty: Hammer Time
#9
Dralen
19/04/10, 12:38 pm
Call of Duty: Alien Invasion
#10
mington
19/04/10, 12:44 pm
Call of Duty: Meow Meow
#11
Isuru86
19/04/10, 12:48 pm
Call of Duty – Gangrape
#12
The Hindle
19/04/10, 12:54 pm
Im amazed they havent done a Cod game from the Nazi perspective or a Cod Schindlers list game. I wouldnt put it past Bobby Kotick
#13
McLovin85
19/04/10, 12:56 pm
lol how much broader do they want to get? selling over $1 billion dollars worth isn’t broad enough?……riiiight…..
#14
DeSpiritusBellum
19/04/10, 1:36 pm
Lawl. It sounds interesting though, even if action adventure could mean pretty much anything.
It’s also pretty ironic that the guys who did Dead Space for EA are gonna be doing a CoD revamp for Activision, especially considering the circumstances.
@12 Yeah, that makes you look real sane, there.
#15
Gheritt White
19/04/10, 2:24 pm
I’d lay money on this requiring a peripheral (like a light-gun, maybe) and retailing at £100.
Every possibility this would take into account Natal and Move support.
#16
joshua nash
19/04/10, 2:31 pm
it has begun the reason imo for acti giving the boot to west and the other guy whose last name i don’t know, whoring the fuck out of C.O.D, well done kotick once again you prove you’re an even bigger d-bag than SATAN
#17
Erthazus
19/04/10, 2:31 pm
@15 and that peripheral will probably suck
like Tony Hawk Ride’s
#18
mington
19/04/10, 2:38 pm
A $100 plastic handlebar mustache, that changes your voice to a scottish accent
SOAP!! SOOOOOOOOOOOOOOAAAAAAAAAAPPPPPPPP!!!
#19
DJ Deathstar
19/04/10, 2:47 pm
Yeah but the scary thing is its actually likely that it will come with a peripherial and cost £100/$100 as they fully well know that with COD slapped on it, it will still sell millions! If millions of people buy a map pack of 3 new maps and 2 old ones for £10/$15 i’m pretty sure a good % of those people would buy anything COD related!
#20
Tallon 4
19/04/10, 2:54 pm
COD 7: The Natal Initiative
#21
Retroid
19/04/10, 4:12 pm
Super Special Ops Bros.
#22
Retroid
19/04/10, 4:16 pm
“A $100 plastic handlebar mustache, that changes your voice to a scottish accent
SOAP!! SOOOOOOOOOOOOOOAAAAAAAAAAPPPPPPPP!!!”
The only time you’ll hear a scottish accent shouting “SOOOOOOOOOOOOAAAAAAAAAP!” is in the prison showers
/Coat
/Car
#23
mington
19/04/10, 4:20 pm
oh yeah, soaps the scot and handlebar mustache man is a brit…whats his name…capt. fisher Price
“take um out, or let them pass”
#24
mington
19/04/10, 4:21 pm
don’t call me Shirley
#25
The_Villa
19/04/10, 5:28 pm
If that’s not the worst logo image ever( the guy with the hammer head) it’s on the top three.
#26
justiceblob
19/04/10, 5:57 pm
COD Party! (random exclamation mark mandatory) announced. Take part in 50 mind nubingly easy tasks, of which ONLY 48 are clones! Great for the whole family!
#27
SplatteredHouse
19/04/10, 6:07 pm
The franchise abbatoir truck that is seemingly Activision looks like it’s rumbling on doing steady business. The plastic guitar thing I’m not fussed about, but CoD is a shame.
“Today, we have three studios working on Call of Duty”
?!? Let’s see how that ends up working out. Oversaturation? I only hope that choice doesn’t result in job losses.
#28
DeSpiritusBellum
19/04/10, 6:46 pm
@27 You’re not wrong, but franchise abuse is going to be the name of the game for the next two or three years. EA has lost 80% of their value in just over a year, and every other publisher has been hit hard as well.
Most likely the only new stuff is still going to be based on franchises that already have a name, like Take Two cashing in on X-Com or Bethesda doing Fallout etc.
Doesn’t have to be all bad though, depending on what you like. Nobody blames Blizzard every time they present a sequel.
That being said, I’ll need to see some real improvements if I’m gonna buy a Treyarch CoD, and it remains to be seen what Sledgehammer can do.