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EA Partners boss: Acti has “blown up” Infinity Ward’s talent, EA “in this game to win”

Monday, 12th April 2010 15:59 GMT By Patrick Garratt

jasonvince

Let’s go. EA Partners boss David DeMartini has told VG247 that we can expect more pre-E3 “shots” that show the publisher is aiming heavy guns at the core category, and that Activision has “blown up” Infinity Ward’s creative talent.

“Who knows what’s going to happen with Infinity Ward now that they’ve decided to blow up the creative guys that run the place,” the exec said, speaking after EA’s Crysis 2 reveal in New York last week.

The boss added that there was “turmoil” in the shooter category this year, and opined that Treyarch’s impending 2010 Call of Duty effort would mark another “B-team” point for the IP.

“The media has identified the non-Infinity Ward years as the B-team years, and just kind of picking that up from the media and looking at the review scores, they tend to drop down anywhere from 7-10 points in a non-Infinity Ward year,” he said.

EA confirmed today that it’s signed ex-Infinity Ward heads Vince Zampella and Jason West and their newly-formed Respawn studio. DeMartini said EA now means serious business in the shooter space.

“I think [Crysis 2] is the first shot that we’re firing in this battle for supremacy and I think that, even before E3, we’re going to be shooting other shots that’ll clearly demonstrate that we’re in this game to win,” he added.

Hit this for more on the Respawn bombshell.

[Pic]

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21 Comments

  1. V_Ben

    I’m going to go with “oh snap”

    #1 4 years ago
  2. Erthazus

    EA is on the ball.

    #2 4 years ago
  3. BabyJesus

    Videogames.

    Serious Business.

    #3 4 years ago
  4. Blerk

    How long before Acti sue to try and prevent this from happening, then?

    #4 4 years ago
  5. Erthazus

    @4 you can’t sue them for leaving Acti and working with EA. You just can’t do that.

    But, Activision can sue them about new game in the future if it will be a similar game to the Call Of Duty franchise.

    #5 4 years ago
  6. OrphanageExplosion

    The “b-team” years still manage to make bazillions of shekels for Activision, and now with the Modern Warfare 2 engine complete and being used by Treyarch (and probably the mysterious third CoD team), the tech at least will stand them in good stead for another 2-3 years.

    Ruthlessly mercenary of course, but Activision probably think they don’t *need* Infinity Ward any more.

    #6 4 years ago
  7. Razor

    They look like rogues in that pic.

    #7 4 years ago
  8. Blerk

    @5, lots of companies force contract clauses whereby you’re not allowed to do certain things with competitors for a specified amount of time after leaving. If Acti have anything even remotely like that in place then they could well try to block it.

    #8 4 years ago
  9. Suikoden Fan

    Is it dawn yet? I have handbags I want to hand out

    #9 4 years ago
  10. Zarckan

    Is it me or do these two look like a pair of cushy fuckers?!

    #10 4 years ago
  11. mington

    Dressed to kill

    #11 4 years ago
  12. Goliath

    This is hilarious. I’ll wait for the next generic shooter trotted out by EA from another one of it’s acquisitions. The Pandemic guys say hi.

    #12 4 years ago
  13. blackdreamhunk

    I think that EA is wasting money and time there are better game devs. as for crysis 2 I wait wait :)

    #13 4 years ago
  14. ShakaCarnage

    I would wager that any non-compete clause is now null and void, considering their dismissal for gross insubordination.

    Wasn’t it only three years ago that EA was the bad guy? EA: Challenge Everything. Actually makes sense now.

    #14 4 years ago
  15. Blerk

    @14, probably true. That wouldn’t necessarily stop them launching a lawsuit as a spoiler/delay tactic, though.

    #15 4 years ago
  16. Anders

    This is turning into a new SEGA-Nintendo situation. Lovely.

    #16 4 years ago
  17. endgame

    i guess it’s safe to say that from now on EA will dominate the shooter market. they have: moh, bfbc2, crysis2 and now something new from these guys. nice.

    #17 4 years ago
  18. blackdreamhunk

    thank god for Ea Challenge everything I love that quote

    http://www.youtube.com/watch?v=lPYkOMj-3iI

    I live by that quote

    my last games I bought are from EA masseffect 2 dlc. battlefield bad company 2

    #18 4 years ago
  19. theevilaires

    Lets get ready to RUMBLE! :D you guys are missing the most important piece here……where will G1GA go! now :D MW3 or MOH

    #19 4 years ago
  20. G1GAHURTZ

    Hey, I’m pretty fickle with this kind of thing.

    I just play what I think is the best game.

    #20 4 years ago
  21. NGCes26294BIV

    Hate to state the obvious, but two heads of studio does not a good game make.

    You need a hundred excellent people to do that, and gathering that much exceptional talent takes time.

    #21 4 years ago

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