Metal Gear Solid: Peace Walker has loads of product placement

Wednesday, 7th April 2010 19:55 GMT By Stephany Nunneley


Konami has revealed all the different tie-ins and product placements for Metal Gear Solid:Peace Walker, and some of them are slight surprising.

At least to us, Axe is a surprise.

It was already revealed today that the game would contain tie-ins to Assassin’s Creed II and Monster Hunter, but apparently, the list is a bit longer.

Here’s what you can expect to find:

  • Konami has upped its cross promotional efforts. You’re going to be seeing a whole lot of product placement in and around this solid PSP gaming experience.
  • Beverage maker Suntory, which will release limited edition Mountain Dew cans in Japan. Eight special cans will be available on April 27 priced at the standard 120 yen. A password will be on the cans allowing you to input the code in-game to receive a Mt. Dew t-shirt.
  • Mountain Dew and Pepsi Nex (Suntory) will appear in-game as recover items.
  • Doritos will also be a recovery item.
  • Axe deodorant is another recovery item
  • Sony and Walkman take the place of Apple and iPod this time around with Walkman devices from the 70s to the present can be used to play back the BGM.
  • Famitsu, Dengeki and Shounen Magazines will have in-game items.
  • Peace Walker figures will be released by Square Enix under its Play Arts line. The first figure, of Snake in a sneaking suit, will arrive in June. More coming in the summer with prices to be determined.
  • Uniqlo shirts will be in-game as well.

All was revealed during the MGS:PW press conference today in Tokyo. You can get the full liveblog of it over on Andriasang.

The game’s out in Japan on April 29, while the US gets it on June 8 and the UK on June 18.

Thanks, IGN.



  1. V_Ben

    Advertising… Has Changed.

    #1 5 years ago
  2. Hunam

    “Famitsu, Dengeki and Shounen Magazines will have in-game items.”

    As if Japanese magazines didn’t have a hard enough time as it was with people calling them shills :S

    #2 5 years ago
  3. Gekidami

    Not really new from Konami, Silent Hill 3 had a load of promotional stuff to. Though to be fair you could play through the whole game without ever seeing any of it.

    #3 5 years ago
  4. Yoshi

    WTF is Pepsi Nex XD

    #4 5 years ago
  5. Gekidami

    Something thats only came out in Japan. Which makes me wonder if we’ll see even half of this stuff for the western versions.

    #5 5 years ago
  6. theevilaires

    I’m suddenly thirsty for Mountain Dew :D (I just got over a huge laugh fest) :D

    #6 5 years ago
  7. polygem

    i will never buy a game with other than game related in game ads…never. if this will really become a huge trend and it looks like it -i´m out of gaming.

    #7 5 years ago
  8. SunKing

    This is horrible.

    #8 5 years ago
  9. Blerk

    What the hell? Is it still April 1st?

    #9 5 years ago
  10. Woltz

    Yay! No more generic products for games! Merchandising gets new Advertising. We get games a lil’ more related to our real life. It feels more personal to me. I’m all in iAd!
    (Edit: Kojima Ad sense)

    #10 5 years ago
  11. thejackal

    I remember the good old days when Publishers tried to get us to believe we’d save money by letting them do the advertising like this. Did we ever actually see a price drop in a game that forced ads in this way?

    #11 5 years ago
  12. polygem

    the more i think of it the worse i feel about it…games should be made to let you ´escape´ from the real world for a while. even most movies are full of advertisement today. this is just not right. on the one hand developers try to sell you an artistic approach – ´games are an artform´ on the other hand they wanna get payed for product placement…that´s not how ´real´art works as far as im concerned…

    #12 5 years ago
  13. Retroid

    Yeah, Blerk, I was checking the date on this article. O_o

    #13 5 years ago

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