Sega: Madworld on Wii was a “mismatch”

Tuesday, 6th April 2010 06:39 GMT By Johnny Cullen


Head of Sega in the west Mike Hayes has said Madworld was a “mismatch” on Wii.

Speaking to CVG in an interview (via Joystiq), Hayes said: “Critically it got a lot of acclaim, but commercially it wasn’t the success we wanted it to be. Clearly that was a mismatch with the Wii audience – particularly in terms of the amount of cross-ownership between Wii and the other home platforms.”

Hayes added that Platinum’s home will now probably lie with PS3 and 360, although maintains it was “thrilled” it tried “having a go” at having Madworld on Wii.

“We were brave in that area – but the reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realise what they actually want to do. You saw that with Bayonetta – it was a very high-quality standard. Vanquish will push the envelope even further.

Platinum are definitely more at home on those platforms. But we were thrilled when they tried to do a mature thing on Nintendo.”

Madworld was received critically well, but did not sell too well, only selling 66,000 units in its first month on sale last year in the US.

Bayonetta, on the other hand, has sold 1.1 million units worldwide since its release in January, with Sega already saying it wants to do a sequel for it.

It recently announced its new title Vanquish, being handled by Shinji Mikami of Resident Evil fame. Sega announced last week it would release the third-person shooter in the west this winter for PS3 and 360.



  1. frostquake

    Since they are bringing No More Heroes HD to the Xbox 360..just bring MadWorld HD to the Xbox 360 and I would even buy it again.

    #1 5 years ago
  2. Gekidami

    Not the same developer, not the same publisher. They arent bring anything anywhere.

    #2 5 years ago
  3. Mattigan

    Mature game does shit on the Wii – who would have thought it?

    #3 5 years ago
  4. frostquake

    @ Geki…Me no understandy..ROFL…Yeah but Sega could bring it to Xbox 360 HD as DLC and just bypass the Disc all together…Just a thought to get more Golden Rings in their tiny pockets ROFL!!!

    #4 5 years ago
  5. Dannybuoy

    Finally a publisher has come clean and said that they need the extra power [of PS3/360] to fully realise their aspirations. Well done

    #5 5 years ago
  6. bmmb

    Gaming journalism at its finest (putting Bayonetta’s ww figure against MadWorld’s 1st NPD)

    Here’s the first NPD for Bayonetta (which had a week more than MadWorld btw) if anyone’s interested in actual comparable figures…

    Bayonetta 360: 100,000
    Bayonetta PS3: 60,000
    Madworld Wii: 66,000

    in other words, if MadWorld was “a mismatch for the audience” going by NPD sales, then Bayonetta was pretty much the same exact thing…

    #6 5 years ago
  7. bmmb

    Of course I am not saying that Bayonetta didn’t do better, just that the numbers presented for the Wii game were made to look as bad as possible.

    #7 5 years ago
  8. Johnny Cullen

    frost – Sega isn’t bringing No More Heroes: Paradise to the west.

    In fact, no one has picked it up yet.

    #8 5 years ago
  9. Blerk

    I’d love to see Platinum do something similarly super-stylised on the HD consoles. Imagine something like Okami in HD…. yum!

    #9 5 years ago
  10. The_Red

    Understatement of the century. Saying that was a mismatch is like saying a porn movie on Disney Channel is a mismatch. Also for those saying that Bayonetta did bad, remember that it sold rather well in Japan and worldwide, was successful, unlike MadW.

    #10 5 years ago
  11. dfar80

    @Yeah, mature games don’t sell on the Wii. Apparently, Resident Evil 4 and its first on rails shooter spin-off were commercial failures as well… Oh wait, quite the opposite.

    How quickly people forget, don’t they.

    Also, I’m still amazed at how studios and Wii detractors go about how “mature” games don’t sell. Bullshit. These aren’t “mature” in any sense of the word and if you want to make a case for games aimed at a “mature audience” (a very different thing), you have to do more than throw gore at them.

    Man up, grow a pair, and release good games instead of shielding yourselves behind populist sentiments.

    #11 5 years ago
  12. Hero of Canton

    I don’t think MadWorld would have done any better on the HD consoles. In fact, it probably would have performed worse.

    #12 5 years ago
  13. Galactic_Barret

    You can’t place a new IP, like MadW, up against a successful, fully cultivated IP, like RE4 and its ilk, and think you’ve made a point. On any gaming device, anywhere, you can see healthy* sales for RE, MGS, FF, etc., because they already have a following. This is a matter of ‘Can we establish a new brand on the Wii when, in it, violence is more a feature than design?’.

    Also, lets not pretend that ‘maturity’ doesn’t almost always equal graphic violence in this industry. Thats what the ‘M’ rating is for.

    #13 5 years ago
  14. dfar80

    Wait, so I can’t consider a successful, fully cultivated and “mature” IP outing on the Wii as an example of something that actually did sell on the Wii? When no one really thought it would sell there because it was “mature”?

    Whoa /Neo.

    A following means nothing. The public is fickle. It was only on its 5th chapter that Resident Evil broke sales records, outselling the combined units of GC and PS2′s RE4. Why wasn’t the “following” buying into it earlier? A following didn’t prevent the portable versions of Assassin’s Creed 2 of being hits as opposed to the major titles. A following didn’t prevent Golden Axe: Beast Rider from being trashed by critics and gamers alike, and Golden Axe’s brand goes way back further than RE. Same applies to whatever following series like Alone in the Dark may have had, for instance, among others.

    Who is “pretending” that mature ratings are only a case of blood and violence? Weird assumption considering what I wrote. My point is many shield themselves behind the idea that the Wii is a “kiddy” console and “mature” titles don’t sell on it. They use “mature” as a signifier of quality content, not of pointless blood and violence, because it suits them.

    #14 5 years ago
  15. Galactic_Barret

    You’ve made no valid points, though. Why are you throwing out lopsided examples of series that never sold well in the first place against successful (Keyword) series? Who is talking about record sales, either? I think profitability is the main aim here, and no dev would be complaining if it were.

    GA/AitD never had a financial viable fanbase: Both went years (decades) without new entries, until they got bad sequels no one asked for. Same with BC. Don’t be obtuse, they aren’t comparable.

    #15 5 years ago
  16. Galactic_Barret

    Also, a port of the best RE ever, with enhanced controls, on the fastest selling console in history, managed to do well? *Shock* Left field, that one. Still, you want the best mature game offerings? Either buy more middling affairs or buy another console, because I’m not the person saying it doesn’t work. The devs are, and they’re the ones you need to convince.

    Rated M titles are all blood, gore and embarrassing nudity. Consult your local games retailer if you don’t agree.

    #16 5 years ago
  17. Blerk

    There’s a Wii port of Resi 2?

    #17 5 years ago
  18. DaMan

    Re 4

    #18 5 years ago
  19. Blerk

    But he said the ‘best’ Resi! :-D

    #19 5 years ago
  20. DaMan

    that would be 3 anyway =P

    #20 5 years ago
  21. Blerk

    Tch – lies!

    #21 5 years ago
  22. Hero of Canton

    Resi 4′s comfortably the best *game*. Resi 2′s the best old-school Resi. Or maybe REmake.

    #22 5 years ago
  23. DaMan

    well, Remake probably is.

    3 was just way more fun than 2, it also had the most replay value, and the best Mercs mini game.

    #23 5 years ago
  24. dfar80

    Why are you throwing out lopsided examples of series that never sold well in the first place against successful (Keyword) series?

    You mean like Sega just did by comparing Madworld and Bayonetta?

    #24 5 years ago
  25. DaMan

    if you mean sales then they didn’t say that, it was the journalist.

    #25 5 years ago

Comments are now closed on this article.