Sat, Apr 03, 2010 | 15:19 BST
Rockstar planning its biggest ad blowout ever for Red Dead Redemption
Rockstar’s UK general manager, Neil Stephen, has said that Red Dead Redemption is its “most ambitious game ever”, and revealed that the marketing push for it is the firm’s biggest yet.
Speaking with MCV, Stephen revealed that not only will the Western’s ads grace movie theaters, but high traffic websites like YouTube as well.
“This is our most ambitious game to date and our biggest UK release this year,” Stephen told MCV in it’s weekly online edition. “We are spending a larger proportion of our TV budget pre-launch than we ever have before to ensure Red Dead Redemption is established as a massive triple-A title.
“For the first time as a company, we will be running an on-screen cinema advertising campaign. We think that the cinematic nature of the game makes it a perfect fit for the cinema, and we will be executing a nationwide ad campaign targeting the audiences of Robin Hood, Iron Man 2, and Prince of Persia”.
Foyer posters will also support the cinema campaign, allowing customers to download content from the game via Bluetooth.
The publisher has also signed deals with Gamespot, IGN, Microsoft, LoveFilm and YouTube for free movie downloads and Xbox Live content.
“The game has garnered an incredibly positive reception from the gaming and lifestyle press with many outlets placing Red Dead Redemption as a possible game of the year contender,” added Stephen.
“In terms of sales projections, we are aiming high and as such are focusing more attention on retail channels than ever before. Once the game is released we expect that word of mouth and our massive launch media campaign will propel the game to excellent sales.
“This leaves us with very high expectations for what we think is our next blockbuster gaming franchise.”
Game’s out on May 18 and May 21 in the US and UK, respectively, for PS3 and 360.
You can check out the latest trailer for it here.
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Posted in: Action, Adventure, Hot, PS3, Rockstar, Take-Two, Xbox 360
Tags: neil stephen, Red Dead Redemption
23 comments
#1
Erthazus
03/04/10, 3:38 pm
I want to buy it and i want to hear a thing that PC version is coming. I really want to play that on my PC with better controls and graphic settings…
Don’t know what to do. I hate this stuff. If you don’t want to release PC version say so, but i’m a gamer that have not only consoles, i play PC too, so why they are not talking about it?
Rockstar must make it clear: There will be no PC version or PC version is coming.
#2
AHA-Lambda
03/04/10, 3:42 pm
Jeese that is kinda big O_o
then again this ain’t going to sell itself unlike GTA
#3
Redh3lix
03/04/10, 3:47 pm
PC gaming is dead. No, I’m not happy about it either but that’s how it is.
#4
Phoenixblight
03/04/10, 3:49 pm
“In terms of sales projections, we are aiming high and as such are focusing more attention on retail channels than ever before. Once the game is released we expect that word of mouth and our massive launch media campaign will propel the game to excellent sales.”
They have to aim high. Just to break even, they have to sell 5 million units. Good luck with that.
#5
Erthazus
03/04/10, 3:49 pm
@3 Where it is dead?
I’m just sick of these comments from guys who actually never played PC.
where is STEAM, MMOS and masterpieces like Starcraft II and Diablo III are coming.
#6
Yoshi
03/04/10, 3:57 pm
@3 How is pc gaming dead?
Lets work this out shall we
Games still releasing on pc? Yes
Games releasing on pc to a good quality? Yes
Any new games coming out for pc? Yes
Any new games coming out JUST for pc? Yes
Shall we continue XD
(I havnt even touched on Steam or D2D XD)
#7
The Hindle
03/04/10, 3:57 pm
Why is this coming out the same day as Alan Wake, Alpha Protocol and everthing else. If you heard a wailing sound just now thats my wallet.
#8
The Hindle
03/04/10, 4:01 pm
I cant even see it doing 1.5m never mind sell excellent sales. Strong contender for goty though.
#9
AHA-Lambda
03/04/10, 4:25 pm
yeah to be fair it is released on the same day as alan wake and prince of persia and I know alan wake is the top of that list for me.
Going to be interesting to see how the sales for this work out =/
#10
DaMan
03/04/10, 7:00 pm
Read Dead Revolver did over a million iirc despite being half assed, why on earth wouldn’t an open world game like this do better?
it’s been 4 years since the last tps western game too.
#11
Uncontested
03/04/10, 8:00 pm
After the last video they released I cant wait for this game actually.. It went from “Kinda want…” to “DO WANT” in a matter of minutes.
But that said I fear this game wont get the sales they’re hoping for.. ad push or not.
#12
endgame
03/04/10, 8:44 pm
guys like Redh3lix don’t have any idea about what they r talking so why u guys r talking to/about him is way beyond me. u only go down to their lvl of intellect this way. not cool.
#13
The Hindle
03/04/10, 10:50 pm
Id bet Rockstar San Diego will be closed if this game doesnt sell to expectations.
#14
Phoenixblight
03/04/10, 11:05 pm
@13
The bar is set way to high and then they have competition with other games releasing that same day.
No new IP is gonna make it to the 5 million mark. 1 Million if you are lucky.
#15
DaMan
03/04/10, 11:18 pm
ie Borderlands did like 3 million I think.
#16
The Hindle
04/04/10, 12:06 am
Borderlands had Fallout 3 to thank for its success though, i hope Red Dead sells well i do but 5m no way will it do that. The first Uncharted sold like 3m copies and that was a new ip but Red dead is way more niche then that.
Just to clarify im not hating on the game i think it looks absoluetly amazing and its probably a day one purchase depends if i choose Alan Wake.
#17
DaMan
04/04/10, 12:17 am
well, Red Dead Revolver is a relatively known title, and this one is going to be kind of Gun+GTA.
#18
The Hindle
04/04/10, 12:18 am
Still it will no way near sell 5m copies its no chance lol
#19
DaMan
04/04/10, 12:21 am
also Uncharted did ~2.5 million, and in two years
#20
The Hindle
04/04/10, 12:23 am
It will be over 3m copies sold now though as it sold 2.6m before the price cut.
#21
DaMan
04/04/10, 12:28 am
so anyway, it will do great I think.
man, I remember reading rumors about Red Dead sequel on that surfergirl website in like 2006 hehe. can’t believe it’s finally coming out.
#22
The Hindle
04/04/10, 12:32 am
I remember watching the first footage back at E3 2005, was a small short teaser. 5 years its took to make maybe even longer. How ironic Alan Wake was also shown at E3 2005 and they are both long in the making games and are both coming out on the same day
#23
JPickford
04/04/10, 1:12 pm
It’ll be very interesting to see how this sell. Western games always seem to flop. No idea why.