Greenberg: “Third parties have struggled” on Wii

Saturday, 3 April 2010 16:52 GMT By Stephany Nunneley

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Aaron Greenberg has revealed that over 70 percent of third party developers were creating games for Natal, proving that the industry knows Microsoft has “the best tools and internal support” out there.

Speaking with the latest issue of Edge (via CVG), Greenberg said that because of MS’s development tools, third-parties thrive on Xbox 360 and languish on Wii.

“Over 70 per cent of third parties that are selling games today are actively making games for Project Natal,” said Greenberg. “That’s impressive for something so new, that doesn’t even have an installed base yet.

“A couple of things play into that: People know we’re a software company, we have the best tools and internal support; and second, people who buy Xbox 360 buy a lot of games. Third parties have really thrived on our platform.

“Look at Wii – while it’s done really well, third parties have struggled, so we’ve left a lot of room for people to believe in the ecosystem, and Natal is a part of that.”

Natal is set to be shown via it’s own presentation during E3, which Greenberg said will demonstrate its universal appeal.

Games for it were also “thought out” years in advance, apparently.

More through the links.

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