Greenberg: “Third parties have struggled” on Wii

Saturday, 3rd April 2010 16:52 GMT By Stephany Nunneley


Aaron Greenberg has revealed that over 70 percent of third party developers were creating games for Natal, proving that the industry knows Microsoft has “the best tools and internal support” out there.

Speaking with the latest issue of Edge (via CVG), Greenberg said that because of MS’s development tools, third-parties thrive on Xbox 360 and languish on Wii.

“Over 70 per cent of third parties that are selling games today are actively making games for Project Natal,” said Greenberg. “That’s impressive for something so new, that doesn’t even have an installed base yet.

“A couple of things play into that: People know we’re a software company, we have the best tools and internal support; and second, people who buy Xbox 360 buy a lot of games. Third parties have really thrived on our platform.

“Look at Wii – while it’s done really well, third parties have struggled, so we’ve left a lot of room for people to believe in the ecosystem, and Natal is a part of that.”

Natal is set to be shown via it’s own presentation during E3, which Greenberg said will demonstrate its universal appeal.

Games for it were also “thought out” years in advance, apparently.

More through the links.



  1. Razor

    Like Nintendo care.

    #1 5 years ago
  2. JimFear666

    like someone care about this douchebag…

    #2 5 years ago
  3. DeSpiritusBellum

    Seems like it’s open season on the Wii right now.

    PS3: Our pointy-movey-stick is way more hardcore than the Wii pointy-movey-stick.

    Xbox 360: We’re big, evil and everywhere. Wiisistance is futile.

    #3 5 years ago
  4. StaceyEmerson

    yet those who struggled are still doing sequals, he raves on about they have the best this and that, yet nintendo still owns thier sorry ass this gen

    #4 5 years ago
  5. pha1r

    In other news, Jesus died yesterday.
    See Greenberg, I can point out the obvious too.

    #5 5 years ago
  6. Triskiller

    The climate on Wii right now ensures that publishers have to advertise their games to get real sales, but most none of the publishers actually does this. Now they have learned from their mistakes, Red Steel 2 actually has an advertisement campaign as does Monster Hunter Tri, so hopefully we will see some good sales on those titles throughout the next months.

    #6 5 years ago
  7. Gekidami

    Your example of ‘obvious’ confuses me.

    #7 5 years ago
  8. pha1r

    I was being a stupid idiot because Greenberg is also a stupid idiot.
    He pointed out something that’s been true for years, so I used Jesus dying on Good Friday.
    I will admit that it wasn’t very smart, but then again I’m Irish, what can you expect?

    #8 5 years ago
  9. Gekidami

    Ah yes, i forgot it was good friday yesterday. Thats why i didnt get it.

    #9 5 years ago
  10. Komond_Deckard

    “Over 70 per cent of third parties that are selling games today are actively making games for Project Natal,”

    It’s difficult to see how impressive that is if you don’t tell us the per cent of third parties that are making games for WiiMote and PSMove. Because maybe for WiiMote there are 90% and for PSMove 75%, and then, it wouldn’t be that impressive and wouldn’t show the confidence they have on Natal.

    #10 5 years ago
  11. leesmith

    U.S. soldiers fought a bloody war in the world, but Hollywood stars affair continued .and led a corrupt life. indulgence sex life, this is not fair, I want to send the nike air max 90
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    nike air max 97 shoes to these brave fighters to protact feet.

    #11 5 years ago
  12. Gekidami

    I’d assume he’s talking about third party publishers rather then actually dev studios. In which case you have to keep in mind that their really arent that many, 70% is a pretty standard number.

    #12 5 years ago

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