BioWare’s Greg Zeschuk has said that Dragon Age: Origin’s marketing was nothing more than EA trying to convey what was in the game; not for it to come across as something the game wasn’t.
Speaking with Gamaustra, Zeschuk explained that while the ads for the game made it seem more action oriented than RPG, that was not their intent.
Instead, what the team wanted was to attract more than just RPG fans to the game.
“I mean, it’s interesting to me obviously because of the controversy [surrounding the ads],” Zeschuk said. “I think we were trying, and we’ve always said that certainly, what the real objective for us was, was to show what was in the game.
“Obviously, the advertising wasn’t in any way representative of the proportionate time split. Everything from the advertising was from the game, but it was only part of the time. There’s a lot of other stuff.
“I think it worked in the sense that it got a lot of attention for it. It got people really looking at the title. I think it probably expanded the audience a little bit into people — it’s one of the hits of the fall, and it’s one of the big games — and they’re like, ‘Okay, well, it looks action-y enough that I’m interested in it,’ and I think that was actually the reason that it worked”.