Sat, Mar 20, 2010 | 19:44 GMT

GameStop CEO doesn’t see DLC as used game deterrent

gamestop

GameStop CEO Dan DeMatteo doesn’t believe that DLC opportunities from services like EA’s are a deterrent to customers who want to buy used games.

Speaking during a financial call to investors, via Gamsutra, DeMatteo said that not only can game companies participate in used sales, but reiterated the retailer’s plans to offer DLC in stores.

“Through our years in the used business, we have learned that the second-hand user is a value-oriented consumer… we don’t believe that a $10 add-on piece of DLC is compelling to a used game buyer,” he said.

“Publishers can participate in our used business by offering add-on content for the most popular used titles, creating a win-win situation for publishers, retailers and consumers.

“We can market and execute DLC sales right in-store. There’s a tremendous opportunity for us to encourage software developers and publishers to create DLC because we’ll be able to market it. It’s very difficult to discover, find… add-on content with the tools available [currently].”

DeMatteo said that employees will be trained to offer DLC at the counter, as part of the store’s normal sales pitch.

Earlier in the week, it was rumored that a private equity firm was eying the retailer for purchase, causing stock in GameStop to rise 6 percent.

GameStop controls 21% of US game market

New game sales up 15% in November, says GameStop

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8 comments

Neolucifer
22/03/10, 1:35 am

Sure Dan , what else would you even say anyway if it was indeed true ?

How about demonstrating it instead with actual numbers . Say the amount of used ME2 in store , as opposed to the amount of ME1 used games , for a set period of time .

We should hope anyway the experiment is a success for EA , it’s either that or a quick journey to a future looking like ubisoft’s crappy drm , only done “right” .

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