Fri, Mar 19, 2010 | 12:12 GMT

BioWare: Cerberus meant to build a “good relationship” with consumers

Mass Effect 23

BioWare bosses Ray Muzyka and Greg Zeschuk has said that the DLC network for Mass Effect 2, the Cerberus Network, is meant to be seen as trying to build a “good relationship” with consumers, and not damage second-hand sales.

Speaking to UGO at GDC last week, asked if the plan had worked either way, Muzyka said: “I think that from our perspective, it’s mostly around providing content, however someone got the game. As long as we are providing a great content stream for them to partake in, then I think that’s great. We all win in that concept.

“For us, we want to have a really good relationship with the customer: Mass Effect 1, Mass Effect 2, DLC stuff, Mass Effect 3, future things. What we are most concerned with is having that customer relationship. I think something like Cerberus is a great way to cement that because part of the game comes up in beginning messages from Cerberus, and it’s part of the community.”

“It’s part of our philosophy of building a service orientation for our customers to continue to bring more stuff, so they could continue to depend on us to deliver that,” added Zeschuk.

BioWare’s dropped a fair bit of free DLC for Mass Effect 2, with the latest to be a set of missions related to a new vehicle in the game, known as the Hammerhead, due this month.

The firm also plans to release its first premium DLC for the RPG, Kasumi’s Stolen Memory, in April, with the BioWare docs telling Steph at GDC last week more DLC is in development.

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8 comments

blackdreamhunk
19/03/10, 12:13 pm

That is why I like bio-ware so much.

mington
19/03/10, 12:19 pm

maybe they’re just thinking about the future, give most of it away for free in mass effect 2

mass effect 3 charge them for everthing, oh you want a small visor to go over you left eye, that 10pounds AHAHAHAHAHAHA Lairs, oh there so lighten AHAHAHAHA

random you tube link 1

random you tube link 2

random you tube link 3

Imitation is the highest form of flattery

Michael O’Connor
19/03/10, 12:23 pm

Was that meant to be a BDH impression, mington? *laughs* Almost had me fooled there, for a second…

Blerk
19/03/10, 12:25 pm

mington is the son of Satin.

Michael O’Connor
19/03/10, 12:29 pm

His words are salad… uuuh… solid!

blackdreamhunk
19/03/10, 12:32 pm

hehe I hate being a role model of any kind. It’s always good to be your self.

pppffff

I know how bio-ware works I have been a fan for of them for a very long time. Bio-ware always think about their fans.

they are like valve,blizzard,arneanet,dice etc

if there is any corruption it would be EA’s doing. However has became a much more respectable company to support these days.

NGCes26294BIV
19/03/10, 12:58 pm

I like Bioware, and I think the Cerebus network is a fundamentally interesting and decent idea, but I wish people would stop treating gamers like idiots.

DLC associated with new-copy purchases are obviously there to protect new-copy sales. It’s being done across the board with all major publishers in one form or another, and EA themselves have even dubbed the move ‘project 10 dollar’.

If it was about the consumers they would just release it on Xbox Live for everyone to download for free, irrespective of whether they bought the game new or not.

Quiiick
19/03/10, 1:33 pm

Bullshit. Its all about damaging second-hand sales.
But I can’t blame them for doing so.

Side note: for me Mass Effect 2 was a terrible experience and I really don’t get the metascore of 9.6! It’s a mediocre and dull game. Beautiful CGs but boring to play. Luckily I don’t need to buy all this DLC.