SEGA says it needs to do a better job with PS3 and 360

Wednesday, 17 March 2010 21:11 GMT By Stephany Nunneley

beast rider

SEGA has said that it will no longer permit it’s classic IPs to be used in sub-par games as it tries to gain popularity on PS3 and Xbox 360.

Speaking with CVG, SEGA West’s Mile Hayes told the site that it plans on rebuilding it’s reputation with 360 and PS3 users this year.

“It’s important that our old IP that is respected, [and] we need to deliver a good product,” he said. “And in some instances we have done that – look back at when we re-did Sega Rally. It scored well and was moderately successful commercially. But then with other great franchises like Golden Axe we didn’t produce a great game at all.

“Going forward, if we’re going to look at any existing IP to bring out the locker, we have to make sure we get the quality to a level we now expect. I’m not saying which IP it would be – a Streets Of Rage, a Crazy Taxi, whatever. What we have to do now is build something that is 85 per cent plus [rated].

“We can’t just get away with PR.”

While Hayes does admit that the company “mismatched” MadWorld to Wii and should have done a better job with Beast Rider, SEGA has done well so far with Aliens vs Predator and Bayonetta, with both cracking the top five in the UK.

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