Greenberg: Leaving Blu-ray key to 360 outselling PS3

Tuesday, 16 March 2010 08:32 GMT By Patrick Garratt

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Microsoft’s Aaron Greenberg’s told Edge that passing on Blu-ray is key to 360 staying ahead of PS3 in terms of sales.

The Xbox product director said that “being $100 cheaper is part of the reason we’re nearly twice their installed base”.

He’s talking US sales, probably: at the last count, total global PS3 console sales stood at 33.5 million compared to Xbox 360’s 39 million.

“Sony bet on the physical disc, and there are costs associated with that,” said the exec.

“The fact that we’re able to offer a console starting at $199 is a benefit of not being burdened with that cost.”

He added: “For us, our bet was on digital distribution, that was the future – the ability to [play] 1080p movies with no disc, no download required; we have the largest movie and TV library, the largest HD library of any console.”

Thanks, CVG.

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