Greenberg: Leaving Blu-ray key to 360 outselling PS3

Tuesday, 16th March 2010 08:32 GMT By Patrick Garratt


Microsoft’s Aaron Greenberg’s told Edge that passing on Blu-ray is key to 360 staying ahead of PS3 in terms of sales.

The Xbox product director said that “being $100 cheaper is part of the reason we’re nearly twice their installed base”.

He’s talking US sales, probably: at the last count, total global PS3 console sales stood at 33.5 million compared to Xbox 360′s 39 million.

“Sony bet on the physical disc, and there are costs associated with that,” said the exec.

“The fact that we’re able to offer a console starting at $199 is a benefit of not being burdened with that cost.”

He added: “For us, our bet was on digital distribution, that was the future – the ability to [play] 1080p movies with no disc, no download required; we have the largest movie and TV library, the largest HD library of any console.”

Thanks, CVG.



  1. Blerk

    Of course, if I’m recalling correctly, Blu-Ray wasn’t even ready when the 360 launched. So they couldn’t have included it even if they’d wanted to.

    #1 5 years ago
  2. mojo

    “the ability to [play] 1080p movies with no disc, no download required; ”

    yeah. sure.
    xbox creates those movies in realtime..
    what a douche.

    aaron “shittalk” greenberg has spoken. so is it.

    #2 5 years ago
  3. Dean

    “Microsoft employee says Microsoft better than Sony”

    News at 11.

    #3 5 years ago
  4. 52pickup

    No Blu-ray because we were banking on HD-DVD which tanked.

    #4 5 years ago
  5. Blerk

    I believe they call it ‘streaming’, mojo. :-D

    #5 5 years ago
  6. kdogg

    News just in; Greenberg confirms his status as biggest tit in the industry.

    #6 5 years ago

    He’s absolutely right.

    There were two reasons that the PS3 had a bad start.

    1. Initial lack of killer apps COMPARED (relax, kids!) to the 360.
    2. Price.

    The price was largely due to Blu Ray. It’s cheaper now, meaning that the PS3 is cheaper to produce, meaning the recent price cut, meaning all the increased sales over the last few months.

    #7 5 years ago
  8. Erthazus

    Greenberg is full of it. But he is absolutely right.

    7@ but even then, the price of machine was maybe not cheap, but it was worth it at that time. It was the cheapest blu Ray machine that can play videogames.

    And now Blu Ray games are the future. Look at the gorgeous games like Uncharted 2, no swap disk with Final Fantasies and other features.

    #8 5 years ago
  9. DaMan

    @8 uh, no not the future. it depends on the game really.

    #9 5 years ago
  10. Erthazus

    @9 its a future. Especially when Blu ray disk can have more space then now. You can store extra textures in the disk and that is so awesome.

    #10 5 years ago
  11. sennasnit

    Full game downloads are a long way off, PSPGo says Hi!

    #11 5 years ago
  12. frostquake

    When Blu-Ray is Cheap as a White Ding Dong Fried in Banana Butter, then you will have 360′s with a Blu-Ray built in!

    #12 5 years ago
  13. polygem

    thats the attitude

    #13 5 years ago
  14. The Hindle

    Twice the installed base whats Greenberg been smoking, there is about 5m difference between the consoles id right now. Agree with Blue ray though fiddling around with that is what cost Sony at first.

    #14 5 years ago
  15. Old MacDonald

    I wish you’d stop covering this guy. He’s useless, and what he says isn’t “news” anyway. It’s just a waste of space, and there are better way for you to get your hits.

    #15 5 years ago
  16. NGCes26294BIV

    As a Neutral, I’m curious… what on earth are Microsoft going to do next gen?

    DVD’s are too small, HD-DVD is dead, digital distribution isn’t mainstream enough (and neither are fast broadband lines), and BluRay would have to be licensed from it’s primary competitor?


    #16 5 years ago
  17. Bulk Slash

    @16 They could go the custom route and make their own high density disk format like Sega did with the Dreamcast GD-ROM. Makes the games harder to pirate that way (although the GD-ROM is obviously a bad example).

    They could even use HD-DVD, just because it’s a flop for video, doesn’t mean the technology isn’t worth using for storage. In fact I would go so far as to say HD-DVD would be an ideal format, it’s cheap to manufacture and because it flopped, there aren’t any HD-DVD burners out there. So there’s even less chance of it being used for piracy than Blu-Ray (if the pirates ever manage to hack the PS3 that is).

    #17 5 years ago
  18. Eregol

    Greenburg once again talking rubbish.
    Yeah, it’s great streaming movies, totally awesome in fact.
    But with regards to games, large physical storage media always wins out.
    Lets face it, how long would it take to download GoW3 and FFXIII with both clock over 30gb?
    Then there’s the limited Hard Disk space which would require constant management (especially for the hudnreds still with only 20GB HDDs in the 360s).

    I think he should look over his shoulder really. The 360 had a massive head start and now only lies 6million units ahead of the PS3 (360 – 39 million to PS3s 33 million).
    That could quite easily be made up this year.

    #18 5 years ago
  19. theevilaires

    I love this place :D

    #19 5 years ago
  20. pheaton360

    That would not be to heavy. Vaio uses Windows. OMGG. Blah. Fanboy shit.

    #20 5 years ago
  21. NGCes26294BIV


    The 360 has been 6 million units clear of PS3 for a long time now. The gap is not shrinking, it just looks smaller as the total installed base increases.

    The PS3 needs to beat 360 sales by 500,000 every single month to make up 6m in one year. Not…gonna…happen.

    Incidentally, the 360 outsold the PS3 and the Wii last month.

    #21 5 years ago
  22. NiceFellow

    @21 – that’s US only. WW – so far as I can gather from places like GAF – PS3 outsells 360 due to Japan and Europe and other territories.

    Agree in principle, though, PS3 is matching 360 more or less adjusted for launch, and although it’s made up some ground it’s not catching up at 100 miles per hour or anything like that.

    On topic – that’s some real nice spin. In reality I have to say that while MS has built some nice momentum, I don’t see them as having beaten Sony/PS3 in any particular way.

    Sony beat themselves with their choices IMHO – silly buggers.

    Also, Sony’s issues have a lot more to do with Nintendo hoovering up the huge masses of more casual gamers who bought PS2′s last gen with the Wii than anything MS did.

    #22 5 years ago
  23. Sleazy Bastard

    The Blue Ray as a physical format offers greater advantages than the DVD or HD DVD. But by not having the Blue Ray and lowering the price, Microsoft did the best option. Because of that option, the install base is greater than most expected at the start. Almost 40 millions.

    He is also correct about the streaming and downloading of HD movies and shows. It’s a better option than a more expensive physical format. But it makes no sense for Microsoft not offering HD drives with a much greater capacity at a much lower price (like the rest of the world). What good is a digital service if your drive is of 20gb?

    1TB drives for all! Petition online: now!

    #23 5 years ago
  24. reask

    Greenberg is talking crap imo.
    This spin was OK when the PS3 was more expensive but not now.
    If more games start going on multi discs then 360 is in trouble imo.

    #24 5 years ago
  25. Eregol

    What about gaming though?
    Considering how big games are getting it surely can’t be financially viable for companies to either scale back their vision or put it out on more discs.
    A larger storage medium is required considering the framework for large scale downloads makes it a less than viable option.

    #25 5 years ago
  26. Blerk

    I imagine if size really does start to become a problem then Microsoft would have to consider removing their requirement that games are playable on the non-HDD 360 models so that the games could come on multiple discs but require installing.

    I don’t see that happening, though. With so many machines already out there it’s very dangerous to start mucking about with your potential audience, it’s better to just make sure it can fit onto multiple discs.

    #26 5 years ago
  27. Gheritt White

    @ 17: Depending on when the next gen actually starts, it may be financially feasable for MS to go with a solid state storage solution rather than an optical one. It would eventually allow for a reduction in packaging costs too, given that SSDs are much smaller than optical discs.

    #27 5 years ago
  28. reask

    Nah Blerk folks don’t want that I mean OK install it but it just sounds old.
    I mean MS sat back and let Sony do the work in the beginning and lost the HD war.

    #28 5 years ago
  29. Galactic_Barret

    Only 6M units ahead? Whoa… Wasn’t it 8M like, 2 months ago? Thats insane.

    Speaking of Japan (can’t really speak on Europe), PS3 sells about 14:1 weekly, 100k+ v. 8~10k monthly. If the PS3 is truly outselling it in Europe, then they are making up for most NPD loses and then some. Just an FYI.

    #29 5 years ago
  30. JonFE

    No it wasn’t. IIRC, it was 5.5 million the last time we talked about it…

    #30 5 years ago
  31. theevilaires

    If devs start scaling back their ideas because they can’t fit the game on a reasonable amount of disc then you can kiss innovation and fresh ideas goodbye. That’s why its time to drop the 360 and start only focusing on the PS3.

    Look at games like UC2, GOW3 that don’t need installs and stream right from the disc with no loading times almost ever. What happened to all the ass holes who use to say Blu-ray is slower than DVD. If devs used the PS3 right like Naughty dog and Santa Monica then all PS3 games would be vastly superior.

    You people holding on to the 360 as your main gaming console are stopping the growth of this industry.

    #31 5 years ago
  32. Eregol

    Aren’t SSDs considerably expensive at the moment,
    I don’t think the cost saved by the smaller size would outweigh the increased cost in including the SSD at this time.

    EDIT: I can’t tell if TEA is being serious or sarcastic.

    #32 5 years ago
  33. NGCes26294BIV


    Only 6M units ahead? Whoa… Wasn’t it 8M like, 2 months ago?

    No, no it wasn’t.

    WW sales for both consoles are basically like for like, with PS3 winning out in Japan, 360 dominating in the US and a mixed bag in Europe.

    Sony is not catching MS in any meaningfull amount. Don’t expect them to close that 6m gap any time soon, especially if the price point stays the same.

    @31 – man, you really are talking out of your ass. Stopping the growth of the industry? Seriously, learn some fucking economics. And GoW 3 and U2 are 1st party titles – that’s why they’re so well developed. Not many 3rd parties are as capable, yet.

    #33 5 years ago
  34. Galactic_Barret

    5.5M? No, no. No way did it get THAT low then increased again. Has to be around 7M, the math doesn’t add up (in my head). I could be wrong, but it doesn’t sound right.

    #34 5 years ago
  35. Galactic_Barret

    360 isn’t dominating in the US, though.

    Edit: Not to say they aren’t doing well (Feb ’10, second highest 360 month yet), but there aren’t many 100k gulfs anymore.

    Thanks, JonFe. I had no idea.

    #35 5 years ago
  36. JonFE

    @ Galactic_Barret:

    Check this out:

    #36 5 years ago
  37. The Hindle

    They will close that gap quite a lot this year with Gow 3 and GT 5 both console sellers are those two.

    #37 5 years ago
  38. Gheritt White

    @32: Yeah, In agree – that’s why it would all depend on when the next gen were to start. if it’s 2012, like many predict, then it doesn’t seem likely, but if this gen were to stretch all the way out to 2014 (which is less likely than it was a year ago, so I’m told), then SSDs become an option that’s at least worth exploring.

    I mean, from an end user’s point of view, surely SSDs would be the best, most attractive solution?

    #38 5 years ago
  39. Kerplunk

    If we’re second-guessing Microsoft’s approach to storage formats I think it’s worth remembering Id Software’s comments about the additional licence costs incurred for multi-disc releases.

    Microsoft may not be too concerned about delivering ‘next-gen’ storage space if, as game data requirements inevitably increase, they can stick with what they’ve got and generate additional revenue from it.

    Whether game developers will have the same appreciation of that situation is another matter.

    #39 5 years ago
  40. Galactic_Barret

    Oh, wow. I need some sleep. I can’t even do math right now.

    #40 5 years ago
  41. Eregol

    If they try and stick with DvDs for another generation it would be akin to the Dreamcast still using CDs (or their CD hybrid the GD-Rom)

    #41 5 years ago
  42. Blerk

    They won’t stick with DVDs next time around. The question will be ‘will they include a drive at all?’. I’m guessing they won’t want to, but it really depends on when the next gen actually happens.

    As for games right now, I think people tend to forget that the number of multi-disc releases is actually really bloody low. 95%+ of all new releases are coming on a single DVD, it’s not currently a problem for most people. It will become more of a problem in the future no doubt, but by that point we’re likely to be moving towards the next round of machines anyway.

    #42 5 years ago
  43. theevilaires

    There’s no way games will be download only next gen. I won’t stand for it and neither will the rest of you. We all love our cases and booklets too much right? even though 98% of us haven’t read the damn manual since the snes and PS1 days

    #43 5 years ago
  44. Eregol

    Not forgetting Sony have already trademarked their own ‘Cloud’
    Whether Cloud based gaming is the future or not is still up for debate.
    But it will be interesting.
    This gen has many more years to run, who knows what we’ll see coming through in the meantime.

    I still want to know what’s going on with Dave Perry’s Gaikai?
    Let’s face it, the guy doesn’t do anything but hyperbole these days. He’s worse than Molyneux. At least Molyneux gets around to distributing a product.

    #44 5 years ago
  45. Blerk

    I think the Cloud stuff is something entirely different, tbh – that’s almost certainly not going to happen unless the next-gen is a lot further away than anyone is expecting.

    #45 5 years ago
  46. Bulk Slash

    @42 Exactly. The vast majority of games this generation will fit within a dual-layer DVD with no problems.

    From reading Digital Foundry’s FFXIII face-off, they actually mention that without all the 1080p pre-rendered movies the game files themselves are a DVD sized 6.8GB.

    #46 5 years ago
  47. Brol

    Nintendo: Leaving HD key to Wii outselling 360 and PS3 combined

    #47 5 years ago

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