Scavio: GDC is “not about announcing things”

Monday, 1st March 2010 11:18 GMT By Patrick Garratt


Following news this morning GDC 2010 will see no major console manufacturer keynote, event boss Meggan Scavio has said we’re now going to see a “shift” away from “announcing things” at the San Franciscan show.

“I’ve taken a bit of a shift when it comes to programming keynotes – I really want to focus on developers, and I want to have a developer onstage at GDC every year as a way of showcasing what the conference is about,” she told GI.

“It’s not about making news, it’s not about announcing things – it’s about making better games, and I kind of want to… not really turn them into icons, but I want to recognise the talent of the developers out there.”

Scavio said that the place for headlines to be made is E3.

It emerged this morning there is to be no main hardware manufacturer keynote at GDC this year, with Sid Meier’s Friday speech the show’s biggest in-house event.

GDC has seen some major hardware keynotes in recent years, including Sony’s Home and LittleBigPlanet reveals, Microsoft’s Gears of War 2 announcement and a first look at Zelda: Spirit Tracks last year.

GDC 2010 runs from March 9-13, again at San Francisco’s Moscone Center.




  1. Robo_1

    Fair play really. We don’t need a mini E3, and as he says, the GDC is about the devs, not manufacturers.

    It’ll make E3 all the sweeter, and of course there’s plenty of other events such as TGS to make announcements at.

    #1 5 years ago
  2. Patrick Garratt

    The expectation surrounding the E3 keynotes this year is going to be ridiculous.

    #2 5 years ago
  3. blackdreamhunk

    E3 has become a console side show. This is what happens when big cooperations take over. It becomes a marketing tool. Mr. Billy cliff your just as bad them and your nothing more than marketing tool.

    the more i read about the gaming industry these days, the less I want to buy games.

    #3 5 years ago
  4. SplatteredHouse

    @pat: My precise thought on reading this. I just hope E3 can support the weight of expectation. Otherwise, they’ll be back rethinking, again.
    E3, isn’t as flexible, that it doesn’t bend; but instead warps and cracks under pressure, made worse, because the internet and refresh means people want news, NAO! :)

    Have they settled on a calendar layout for the annual trade shows, now, or is it still undergoing a period of testing?

    #4 5 years ago

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