Report – Microsoft to market Natal with celebrity endorsements

Saturday, 27 February 2010 22:37 GMT By Stephany Nunneley

ladiesmag

According to a report over on MCV, when Natal is launched on the market, Microsoft plans to use celebrity endorsements along the same lines Nintendo used with DS.

You know- those commercials with Beyonce and Lisa Kudrow?

Apparently, this week, MS invited an “elite selection of media” and non-games firms to attend a VIP showcase, in an effort to use these markets to court Wii’s core audience.

Furthermore, the site claims that the company plans to post coverage in non-games media like Vogue and Glamour – which hopefully does not mean a barrage of fitness titles.

Now remember, Aaron Greenberg said that MS would be very careful with what is put on the market for Natal – but he never said anything about it never getting a fitness title.

We aren’t saying that either, but when you are flirting with ladies magazines, it kind of makes you worry a bit.

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