“Huge barrier” stopping advertisers on PlayStation Home

Thursday, 25th February 2010 12:15 GMT By Johnny Cullen


Apparent six-figure Sony deals are presenting advertisers with a “huge barrier to entry” to PlayStation Home.

According to a report from Brand Week, potential advertisers have also been put off the service since its launch back in December 2008 because it hasn’t been able to gain on either Xbox Live or even the core PSN itself.

“From moment one, it kind of felt clunky,” said creative director at Denuo, John Rafferty. “And once you got through that, there wasn’t much there.

“There’s just a huge barrier to entry for advertisers.”

However, one company thinks the service is starting to gain momentum on Live.

“Sony is a little more conservative in embracing their system as an ad platform,” said Dario Raciti of Ignition Factory.

“They just have less people [than Microsoft]. I think they are starting to go down the path of being more competitive with Xbox Live.”

Director of Home, Jack Buser, stuck to the positives, saying: “Over 30 partners have recognised PlayStation Home as an interactive platform to convey an immersive brand experience. PlayStation Home offers partners a chance to cut through the noise and actively engage directly with a large, targeted, and highly desirable consumer base.”

Thanks, GI.



  1. pleasant_cabbage

    Out of all the babble-speak of management etc. marketing has to take the (soggy) biscuit.

    “Over 30 partners have recognised PlayStation Home as an interactive platform to convey an immersive brand experience”. Yep.

    #1 5 years ago
  2. Razor

    The barrier being that no fucker uses Home.

    #2 5 years ago
  3. kdogg

    I used home once, it wasn’t very homely

    #3 5 years ago
  4. Redh3lix

    I barely use it, although when I do its usually because I’m a little tired of the games I have and just want to do something else or I’ve accidentaly loaded it up. It’s only then that I realise (as it’s free) it’s actually quite a good application given all the mini-games and “tasks” etc. It’s quite a good platform from which to find out about new games on the horizon, videos and films aswell.

    If you read the Official Playstation Forums, it has actually got quite a large and dedicated following.

    #4 5 years ago
  5. OlderGamer

    Home would be better if it was instanced for just you and your friends. They need a way to filter out the mobs of angry teen males. Till that happens we won’t use hme at all.

    #5 5 years ago
  6. polygem

    ingame advertising sucks…i can tolerate adds vor gaming related things. but as soon as i see a mc donalds, coca cole, us army add or whatever in a game, home, xbl…i´m out!

    #6 5 years ago
  7. polygem

    oh fuck now i can see it clearly. what have i done. the next infamous will be starring coca cole!

    #7 5 years ago
  8. No_PUDding

    Wonder if John is related to Gerry?

    I like Baker Street.

    #8 5 years ago

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