Thu, Feb 25, 2010 | 12:15 GMT
“Huge barrier” stopping advertisers on PlayStation Home
Apparent six-figure Sony deals are presenting advertisers with a “huge barrier to entry” to PlayStation Home.
According to a report from Brand Week, potential advertisers have also been put off the service since its launch back in December 2008 because it hasn’t been able to gain on either Xbox Live or even the core PSN itself.
“From moment one, it kind of felt clunky,” said creative director at Denuo, John Rafferty. “And once you got through that, there wasn’t much there.
“There’s just a huge barrier to entry for advertisers.”
However, one company thinks the service is starting to gain momentum on Live.
“Sony is a little more conservative in embracing their system as an ad platform,” said Dario Raciti of Ignition Factory.
“They just have less people [than Microsoft]. I think they are starting to go down the path of being more competitive with Xbox Live.”
Director of Home, Jack Buser, stuck to the positives, saying: “Over 30 partners have recognised PlayStation Home as an interactive platform to convey an immersive brand experience. PlayStation Home offers partners a chance to cut through the noise and actively engage directly with a large, targeted, and highly desirable consumer base.”
Thanks, GI.
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Posted in: Home, PS3
Tags: Denuo, Ignition Factory, jack buser
8 comments
#1
pleasant_cabbage
25/02/10, 12:23 pm
Out of all the babble-speak of management etc. marketing has to take the (soggy) biscuit.
“Over 30 partners have recognised PlayStation Home as an interactive platform to convey an immersive brand experience”. Yep.
#2
Razor
25/02/10, 12:28 pm
The barrier being that no fucker uses Home.
#3
kdogg
25/02/10, 1:18 pm
I used home once, it wasn’t very homely
#4
Redh3lix
25/02/10, 1:54 pm
I barely use it, although when I do its usually because I’m a little tired of the games I have and just want to do something else or I’ve accidentaly loaded it up. It’s only then that I realise (as it’s free) it’s actually quite a good application given all the mini-games and “tasks” etc. It’s quite a good platform from which to find out about new games on the horizon, videos and films aswell.
If you read the Official Playstation Forums, it has actually got quite a large and dedicated following.
#5
OlderGamer
25/02/10, 3:03 pm
Home would be better if it was instanced for just you and your friends. They need a way to filter out the mobs of angry teen males. Till that happens we won’t use hme at all.
#6
polygem
25/02/10, 3:07 pm
ingame advertising sucks…i can tolerate adds vor gaming related things. but as soon as i see a mc donalds, coca cole, us army add or whatever in a game, home, xbl…i´m out!
#7
polygem
25/02/10, 3:14 pm
oh fuck now i can see it clearly. what have i done. the next infamous will be starring coca cole!
#8
No_PUDding
25/02/10, 3:23 pm
Wonder if John is related to Gerry?
I like Baker Street.