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Break Media expands further into gaming, acquires FileFront Network

Thursday, 11th February 2010 16:00 GMT By Stephany Nunneley

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Break Media has announced that it has acquired FileFront, and will fold it into its group of branded sites and invest significantly in the editorial components of the site, with an aim to provide both Break and FileFront users with additional premium gaming content.

Currently boasting more than 9 million unique monthly visitors, more than 200,000 active forum users, and a network of more than 75 game-specific sites, FileFront will join 18-34 male demographic sites such as: Break, MadeMen, HolyTaco, ScreenJunkies, CagePotato, Chickpedia, and All Left Turns.

“Gaming is a significant area of interest to our community and our brand partners,” said Break’s CEO Keith Richman. “Adding an established property like FileFront will help us cater more effectively to that interest and add immediate scale to our existing gaming efforts.”

“Break Media has a proven track record when it comes to delivering quality content and building communities around that content,” said Jon Soucy, senior editor at FileFront. “We’re excited to be joining Break Media, and we’re looking forward to working with them to deliver the very best in gaming coverage to our users.”

The incorporation of FileFront into the Break Media network builds on Break’s recent expansion into gaming, which kicked off last month with the formation of a game development studio in Shanghai and the launch of that studio’s first game, MMA FightPicker, on CagePotato.com.

FileFront was created by I/O Error Development and first launched in December 2001 and was later sold to Ziff Davis Media. The company was then sold back to the site’s original founder last year, a few months after Ziff sold 1UP to UGO in 2008.

We wish all involved the best of luck in this endeavor.

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