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Activision appoints new Guitar Hero CEO

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Activision's announced David Haddad will become the new CEO of the Guitar Hero franchise.

Former head Dan Rosensweig has left to pursue other opportunities outside the games industry.

Haddad will report directly to Acti-Blizz CEO Mike Griffith.

"We would like to thank Dan for his contributions to the Guitar Hero business," said Griffith.

"We widened our leadership in the music gaming genre in 2009.  And now, as we enter 2010, David Haddad, with his broad consumer product and digital/online experience, is the right leader to drive our agenda to improve profitability."

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About the Author

Johnny Cullen

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Johnny has experience at a wide range of games media outlets, having written for Eurogamer, Play Magazine, PC Gamer, GameDaily, and more. He worked at VG247 pumping out news at an astonishing rate for several years. More recently, he founded the games website PlayDiaries.

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