DJ Hero biggest grossing new IP last year in US and Europe

Tuesday, 19 January 2010 15:12 GMT By Johnny Cullen

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Activision’s claimed that DJ Hero was the biggest grossing new IP of 2009 in the US and Europe.

No exact figures were released, however.

“DJ Hero has transformed music gaming by marrying an innovative turntable controller and exhilarating gameplay with the biggest artists and incredible music from around the world,” said Acti-Blizz president Bobby Kotick.

“Consumers and critics agree that DJ Hero is one of the best music games ever created and further establishes Guitar Hero as the premier franchise of its kind.”

Despite that though, the game bombed in US and European charts, basically put.

It sold 118k in the October NPD, beaten by Brutal Legend’s 216,000.

And it barely entered the UK charts top 20.

Last week, Activision confirmed it is planning a DJ Hero sequel.

PR below.

SANTA MONICA, Calif., Jan. 19 /PRNewswire-FirstCall/ — Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that DJ Hero™ was the #1 new intellectual property by revenue in the U.S. and Europe for calendar 2009, according to The NPD Group.

The game has garnered critical acclaim, securing more than 15 Best Music Game Awards in the U.S. alone and was featured in more than two dozen year end “best of” lists including those from Time Magazine, USA Today.com and Official Xbox Magazine.

“DJ Hero has transformed music gaming by marrying an innovative turntable controller and exhilarating gameplay with the biggest artists and incredible music from around the world,” said Robert Kotick, CEO, Activision Blizzard. “Consumers and critics agree that DJ Hero is one of the best music games ever created and further establishes Guitar Hero® as the premier franchise of its kind.”

DJ Hero delivers an all-new interactive music experience that allows players to interact with music in an all-new way. Featuring 93 exclusive mixes created by DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow, DJ Z-Trip from such genres as hip-hop, pop, rock and dance, the game offers the most diverse and international collection of music ever assembled in a music game.

DJ Hero was developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is rated “T” (Teen – Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero.

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide online, PC, console and handheld game publisher with leading market positions across every major category of the rapidly growing interactive entertainment software industry.

Activision Blizzard maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, South Korea, China, and the region of Taiwan. More information about Activision Blizzard and its products can be found on the company’s website, www.activisionblizzard.com.

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