Mon, Jan 18, 2010 | 11:11 GMT
Brink mailer takes PR drops to next level
You can tell journalists you’ve got a new movie for your game by sending an email. Or you could post a printed box, poster tube and sealed credit card USB stick instead. Click for pics.
We’ve got to say something about this. Bethesda sent through a PR mailer this morning that’s detailed to the end.
We got a cardboard box complete with Brink printing, inside which was a tube containing two posters. The images show off the Splash Damage shooter’s two factions.
A additional sealed, Brink-branded USB card contained a movie on character customisation, decals and the like. Watch that here.
There. That’s how you send people new video. The game’s out for PC, PS3 and 360 this autumn.